StackAdapt Launches Integrated Email and Data Hub, Bridging Martech and Programmatic Advertising Under One Platform
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TORONTO — StackAdapt ( www.stackadapt.com), the leading technology company in advertising and marketing, today announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between adtech and martech—increasing efficiency, streamlining workflows, and bringing data, messaging, and media together in one connected strategy. StackAdapt is the first programmatic advertising platform to natively unify owned and paid media within a single platform—built from the ground up—giving marketers a powerful, privacy-first way to activate first-party data. With email marketing available in-platform, marketers can deliver consistent messaging, deepen engagement, and create more connected experiences from impression to inbox to impact.
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As part of the exclusive early access release, the StackAdapt Marketing Platform enables marketers to reach customers across display, native, video, CTV, DOOH, in-game, audio, and email, activating all channels within a single workflow. By removing silos, they can orchestrate more cohesive campaigns that align programmatic advertising with owned messaging strategies like email. Powered by AI and real-time optimization, the solution helps teams maximize reach, personalize at scale, and turn insights into action. As part of early access, clients gain immediate scale to begin activating email alongside their programmatic advertising efforts, and each client account is eligible to send up to 1 million free emails.
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The new email solution is made possible by StackAdapt's proprietary Data Hub, which enables users to upload and segment first-party data, orchestrate customer journeys, and measure outcomes across media and messaging channels. As marketers prepare for a privacy-first world, first-party data has become more essential than ever. StackAdapt's new capabilities empower brands to act on this opportunity, activating their data and delivering coordinated, cross-channel experiences from a single platform.
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Now, marketers can seamlessly connect customer behaviours across channels, triggering a CTV ad view after an email message or optimizing campaigns based on real purchase signals, all within one platform. The platform integrates with major CRM systems enabling privacy compliance while providing real-time insights into revenue, conversions, and audience behaviour.
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With this launch, StackAdapt has achieved a new position as a next-generation marketing platform that helps agencies and brands seamlessly integrate paid media, email, first-party data, and AI-driven personalization to unlock more effective, connected customer journeys. The result is an end-to-end solution designed for today's marketing reality where first-party data is central, customer journeys are nonlinear, and marketers have a more efficient way to unify brand storytelling with performance-driven execution.
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'Bringing email into the StackAdapt ecosystem gives our clients an entirely new way to activate their first-party data and close the loop between media and messaging,' said Vitaly Pecherskiy, Co-founder and CEO at StackAdapt. 'As marketers face increasing pressure to do more with less, consolidating tools and proving performance is critical. We have always believed the future of advertising lies in agility, intelligence, and connectedness, and this evolution brings that vision to life in a powerful way.'
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As privacy regulations grow and third-party cookies fade, first-party data has become essential to digital marketing success. This move offers a streamlined, all-in-one solution for activating that data and driving performance.
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'StackAdapt's Data Hub is a game-changer. Bringing first-party data securely into one place unlocks powerful new ways to connect with the right audience, at the right time, with the right message,' said Carole Lawson, Chief Innovation Officer at Marketstorm. 'Activating that data across both programmatic and email campaigns? That's amazing. What's really exciting is how it simplifies the process — fewer silos, more clarity and visibility from first impression to final conversion across the entire platform. It's the kind of smart, streamlined innovation that gives us a real advantage.'
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StackAdapt is first to market with a truly unified adtech and martech solution purpose-built for marketers seeking scale without unnecessary complexity. By combining programmatic and email in one platform, marketers gain a 360-degree view of the customer journey and the tools to act on it. Driven by AI, automation, and privacy-first design, this agility, combined with deep audience insight, allows teams to move faster and deliver measurable results at every stage of the funnel.
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With this launch, StackAdapt is laying the foundation for a more connected marketing ecosystem, one where activation, measurement, and messaging come together to deliver high-performance campaigns with greater efficiency and insight.
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CTV News
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‘Invisible poor': Middle-income households making up to $125K annually getting squeezed out of the GTHA: report
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The majority of respondents—67.7 per cent—indicated wanting to do something to address their current dissatisfaction, with around 39 per cent considering changing jobs to so they are closer to home or just shy of 29 per cent looking to find a place to live closer to work 'We recognize that the folks who power this region, nurses, firefighters, personal care workers, teachers, they are—I think—a critical part of what makes this region livable, and their voice and an understanding of their needs, needs to be part of when policies are being made or initiatives that are underway, or money that is being spent, that we're truly benefiting them, and the best way to ensure that is to understand more deeply how they're affected and what it is that they need in order to meet their needs and their families needs,' Woo said. How this impacts the GTHA The high levels of stress mounting for middle-income workers in the GTHA can spill into other aspects of life, the report suggests, acting as sort of a 'canary in the coalmine' that can create an untenable situation for the region in the long run. The report notes a growing number of middle-income workers are less than 'one pay cheque away' from falling into serious financial distress, with the Financial Consumer Agency of Canada's well-being survey determining 56 per cent of Canadian households are struggling to keep up with their financial commitments—up from 38 per cent in 2019—while 35 per cent borrow money to cover the costs of daily expenses, which is up by eight per cent since 2019. More people are using the food bank, with Toronto Daily Bread Food Bank's 2024 report indicating a record-breaking 3.49 million visitors, amounting to one in 10 residents having used their food banks last year. But the affordability issue goes far beyond how it is impacting individual households. From the business standpoint, the Canadian Centre for Economic Analysis in 2024 determined 29 per cent of local businesses reported difficulty attracting employees while 20 per cent struggle to retain skilled employees. 'Perhaps most concerning for regional economic development and competitiveness, the Toronto Region Board of Trade (2022) found that 42 per cent of businesses are considering relocation specifically due to workforce housing challenges,' the report notes. The workforce housing crisis can also impact the quality of service, as the report estimates $575 million is lost annually in the health-care system due to staffing challenges or overtime requirements, $320 million in losses in the education sector due to turnover rates and substitute staffing and $230 million is lost in the emergency services sector due to increased response times and staffing challenges. The GTHA's traffic infrastructure is also burdening the economy, with the report pointing to the Canadian Centre for Economic Analysis' estimations in 2024 has cost $10.1 billion annually over the last decade with 88,000 fewer jobs. 'If congestion had been reduced, real GDP in the GTHA could be $27.9 billion higher today—representing a 4.9 per cent increase over GTHA's 2024 economic performance, corresponding to an additional $3,400 in economic activity per person,' the report states. What can be done? The report provided preliminary actions to address the housing affordability challenge for middle-income workers, suggesting employers could look into housing assistance programs or workforce housing initiatives, It also said that municipalities can measure and track data around shelter usage to understand the magnitude of the housing problem and provide adequate housing supports. However, CivicAction will be publishing three more reports, which Woo says will address, in part, why the math doesn't add up. 'I think we can anticipate that, at its crux, part of what we will see in the next paper is that no one source of funding is going to be adequate. No one sector is going to be enough, and that, then, really will lead to paper three and four, which will speak about specific solutions that we want to see some action on,' Woo said.. Are you a middle-income worker in the Greater Toronto and Hamilton Area choosing between moving away to somewhere more affordable or making it work in the region? Share your story by emailing us at torontonews@ with your name, general location, and phone number in case we want to follow up. Your comments may be used in a CTV News Toronto story.
