Latest news with #programmatic
Yahoo
17-07-2025
- Business
- Yahoo
Adform and Airtory partner to power global CTV creative planning and optimization
Adform is uniting its omnichannel media buying platform with Airtory's dynamic and interactive ad formats to unlock game-changing CTV engagement at scale LONDON, July 17, 2025 (GLOBE NEWSWIRE) -- Adform, the most powerful and safe media buying platform built for game changers, today announces a strategic partnership with Airtory, the world-leading creative management platform, to transform Connected TV (CTV) ad engagement. Brands and agencies will have direct access to Airtory's advanced Social Display CTV and Interactive CTV components through Adform's global DSP, allowing advertisers to plan, activate, and optimize high-impact CTV campaigns within one omnichannel workflow. With global CTV ad spend forecast to reach £34bn ($46bn) in 2026, advertisers are racing to unlock the channel's power for engaging experiences while maintaining transparent measurement and control. This partnership combines Adform's end-to-end platform and integrations with major streaming platforms and broadcasters, with Airtory's cutting-edge creative technology, enabling advertisers to rapidly deploy creative with programmatic efficiency across premium CTV environments worldwide. Designed for performance across all CTV devices and platforms, Airtory's ad units include gamified, shoppable, and interactive formats that drive higher engagement, brand recall and action. Creative production is simplified through an intuitive dashboard, featuring drag-and-drop tools, real-time previews, reusable layouts, and rich media elements, like carousels and interactive video. William Jones, Senior Director of Advanced TV and Omnichannel Activation at Adform, commented, "CTV is evolving beyond passive viewing, and there's an opportunity to bridge the gap between creative and performance on the biggest screen in the home. That's why we're delighted to cement this partnership with Airtory. With our global reach and Airtory's creative innovation, we're enabling brands and agencies to scale game-changing CTV experiences that engage and convert with programmatic control." Craig Mytton, Airtory's CRO, added, "We're thrilled to join forces with Adform to make high-impact CTV creative accessible to brands everywhere. Our mission is to empower advertisers to build better-looking, better-performing ads that drive real results." Press contact: Bluestripe Group, Fatima Mohamedadform@ / +44 (0)7788 511403 About Adform: Adform is the most powerful and safe media buying platform in the world. With a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers. About Airtory: Airtory is a world leading creative technology company headquartered in Austin, a relentless focus on innovation, Airtory is transforming the digital advertising landscape through advanced automation, artificial intelligence, and data-driven insights. By streamlining every stage of the ad creation process, Airtory empowers brands, agencies, publishers and technology companies to significantly reduce production time and costs without compromising on quality - Airtory sets the standard for next-generation ad creation, delivering measurable results at scale. For more information, visit or For Media inquiries, please contact: craig@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
17-07-2025
- Business
- Associated Press
Adform and Airtory partner to power global CTV creative planning and optimization
LONDON, July 17, 2025 (GLOBE NEWSWIRE) -- Adform, the most powerful and safe media buying platform built for game changers, today announces a strategic partnership with Airtory, the world-leading creative management platform, to transform Connected TV (CTV) ad engagement. Brands and agencies will have direct access to Airtory's advanced Social Display CTV and Interactive CTV components through Adform's global DSP, allowing advertisers to plan, activate, and optimize high-impact CTV campaigns within one omnichannel workflow. With global CTV ad spend forecast to reach £34bn ($46bn) in 2026, advertisers are racing to unlock the channel's power for engaging experiences while maintaining transparent measurement and control. This partnership combines Adform's end-to-end platform and integrations with major streaming platforms and broadcasters, with Airtory's cutting-edge creative technology, enabling advertisers to rapidly deploy creative with programmatic efficiency across premium CTV environments worldwide. Designed for performance across all CTV devices and platforms, Airtory's ad units include gamified, shoppable, and interactive formats that drive higher engagement, brand recall and action. Creative production is simplified through an intuitive dashboard, featuring drag-and-drop tools, real-time previews, reusable layouts, and rich media elements, like carousels and interactive video. William Jones, Senior Director of Advanced TV and Omnichannel Activation at Adform, commented, 'CTV is evolving beyond passive viewing, and there's an opportunity to bridge the gap between creative and performance on the biggest screen in the home. That's why we're delighted to cement this partnership with Airtory. With our global reach and Airtory's creative innovation, we're enabling brands and agencies to scale game-changing CTV experiences that engage and convert with programmatic control.' Craig Mytton, Airtory's CRO, added, 'We're thrilled to join forces with Adform to make high-impact CTV creative accessible to brands everywhere. Our mission is to empower advertisers to build better-looking, better-performing ads that drive real results.' Press contact: Bluestripe Group, Fatima Mohamed [email protected] / +44 (0)7788 511403 About Adform: Adform is the most powerful and safe media buying platform in the world. With a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers. About Airtory: Airtory is a world leading creative technology company headquartered in Austin, Texas. With a relentless focus on innovation, Airtory is transforming the digital advertising landscape through advanced automation, artificial intelligence, and data-driven insights. By streamlining every stage of the ad creation process, Airtory empowers brands, agencies, publishers and technology companies to significantly reduce production time and costs without compromising on quality - Airtory sets the standard for next-generation ad creation, delivering measurable results at scale. For more information, visit or For Media inquiries, please contact: [email protected]
Yahoo
17-07-2025
- Business
- Yahoo
Adform and Airtory partner to power global CTV creative planning and optimization
Adform is uniting its omnichannel media buying platform with Airtory's dynamic and interactive ad formats to unlock game-changing CTV engagement at scale LONDON, July 17, 2025 (GLOBE NEWSWIRE) -- Adform, the most powerful and safe media buying platform built for game changers, today announces a strategic partnership with Airtory, the world-leading creative management platform, to transform Connected TV (CTV) ad engagement. Brands and agencies will have direct access to Airtory's advanced Social Display CTV and Interactive CTV components through Adform's global DSP, allowing advertisers to plan, activate, and optimize high-impact CTV campaigns within one omnichannel workflow. With global CTV ad spend forecast to reach £34bn ($46bn) in 2026, advertisers are racing to unlock the channel's power for engaging experiences while maintaining transparent measurement and control. This partnership combines Adform's end-to-end platform and integrations with major streaming platforms and broadcasters, with Airtory's cutting-edge creative technology, enabling advertisers to rapidly deploy creative with programmatic efficiency across premium CTV environments worldwide. Designed for performance across all CTV devices and platforms, Airtory's ad units include gamified, shoppable, and interactive formats that drive higher engagement, brand recall and action. Creative production is simplified through an intuitive dashboard, featuring drag-and-drop tools, real-time previews, reusable layouts, and rich media elements, like carousels and interactive video. William Jones, Senior Director of Advanced TV and Omnichannel Activation at Adform, commented, "CTV is evolving beyond passive viewing, and there's an opportunity to bridge the gap between creative and performance on the biggest screen in the home. That's why we're delighted to cement this partnership with Airtory. With our global reach and Airtory's creative innovation, we're enabling brands and agencies to scale game-changing CTV experiences that engage and convert with programmatic control." Craig Mytton, Airtory's CRO, added, "We're thrilled to join forces with Adform to make high-impact CTV creative accessible to brands everywhere. Our mission is to empower advertisers to build better-looking, better-performing ads that drive real results." Press contact: Bluestripe Group, Fatima Mohamedadform@ / +44 (0)7788 511403 About Adform: Adform is the most powerful and safe media buying platform in the world. With a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers. About Airtory: Airtory is a world leading creative technology company headquartered in Austin, a relentless focus on innovation, Airtory is transforming the digital advertising landscape through advanced automation, artificial intelligence, and data-driven insights. By streamlining every stage of the ad creation process, Airtory empowers brands, agencies, publishers and technology companies to significantly reduce production time and costs without compromising on quality - Airtory sets the standard for next-generation ad creation, delivering measurable results at scale. For more information, visit or For Media inquiries, please contact: craig@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Tahawul Tech
08-07-2025
- Business
- Tahawul Tech
Sojern and PubMatic join forces to power next-gen travel advertising solutions
Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic (Nasdaq: PUBM), an independent technology company shaping the future of digital advertising's supply chain. This new relationship enables agencies and advertisers to access and activate Sojern's extensive real-time travel data insights, with PubMatic's premium inventory, to target travelers more accurately and in a privacy-compliant way. Creating personalised, targeted campaigns requires finding the right mix of audiences and inventory supply. Curation is a preferred option, enabling real-time optimization and measurement so brands can create relevant ads that drive results. By using a multi-ID approach, curation enables advertisers to work directly with supply-side platforms (SSPs) to strategically combine first-party data, Sojern travel segments, and premium inventory. 'It's clear that curation offers an exciting future for programmatic advertising, and while we've worked with PubMatic for many years, this partnership shows that we're committed to delivering vertical-specific curated advertising to our clients,' said Josh Beckwith, Vice President, Global Corporate Sales at Sojern. 'This relationship will fuse Sojern's best-in-class travel data and multi-ID audiences with PubMatic's best-in-class inventory, and allow us to optimize both in real time, creating curated campaigns using our clients' preferred supply path.' The partnership unlocks new opportunities for advertisers to activate Sojern's real-time vertical-specific traveller insights directly within PubMatic's curation and data solution, Connect. This integration enables more precise targeting and transforms audience curation into a powerful tool for programmatic advertising and performance. 'Today's advertising needs to work for everyone. Consumers want privacy and relevant ads, while brands need quality advertising space and brand safety,' said Amélie Grenier-Bolay, Country Manager, Italy & MENA, PubMatic. 'Strategic curation brings together advertisers, publishers, and audiences by filtering content for quality and relevance. This partnership with Sojern is a perfect example, providing marketers with access to travel data for more effective targeting while ensuring privacy protection and maintaining brand safety. The result is better transparency, more control, and stronger performance across the board.'
Yahoo
07-07-2025
- Business
- Yahoo
Appcast Named Strategic Challenger in the 2025 Fosway 9-Grid™ for Talent Acquisition
Europe's No. 1 HR industry analyst recognizes Appcast's strategic momentum in the enterprise talent acquisition space for the third consecutive year. LONDON, July 07, 2025--(BUSINESS WIRE)--Appcast, the leading recruitment marketing platform powered by programmatic, was named a Strategic Challenger in the 2025 Fosway 9-Grid™ for Talent Acquisition. The report states that Strategic Challengers provide solutions with the scope and challenger sophistication to support the needs of large, complex global customers. Appcast's continued growth as an industry leader is reflected in its year-over-year progression on the Fosway 9-Grid™ debuting in 2023 as a Potential Leader, moving to a Strategic Challenger in its second year, and now recognized as a Strategic Challenger capitalizing on its position. This trajectory underscores Appcast's increasing level of market performance as well as its strength and commitment to enterprise impact, and delivering measurable value to clients worldwide. "We're honored to be recognized by Fosway as a strategic player in today's evolving talent acquisition landscape," said Roy Jacques, managing director for U.K. and EMEA at Appcast. "As hiring becomes more complex and data-driven, our continued growth across Europe, ongoing commitment to innovation, and deep client partnerships have positioned us to help employers navigate AI transformation, regulatory change, and shifting market dynamics, all while delivering measurable hiring outcomes at scale." Appcast's continued momentum on the Fosway 9-Grid™ comes at a pivotal time for the talent acquisition space. As the industry evolves to be more strategic and data-driven, organizations are seeking partners that can drive optimal performance and efficiency. Appcast's Fosway 9-Grid™ recognition reflects its ability to support proactive hiring strategies, leverage AI, data and automation to scale and enhance efficiency of the recruiting funnel and strategically meet the complex needs of today's enterprise employers in an ever-shifting market. "With talent supply increasing across many sectors, the focus in talent acquisition is shifting from volume to precision, efficiency and quality of hire," said David Wilson, CEO and founder of Fosway Group. "Appcast is well positioned to support this shift through its programmatic technology and expanding service portfolio, strengthened by recent acquisitions. Its ability to deliver measurable recruitment outcomes and support enterprise-scale hiring underpins its Capitalizing trajectory and its recognition as a Strategic Challenger on this year's 9-Grid." The Fosway 9-Grid™ is a five-dimensional model that can be used to understand the relative position of different solutions and providers in a selected market segment. It allows organizations to compare different solutions based on their Performance, Potential, Market Presence, Total Cost of Ownership and Trajectory across the market. Appcast launched its award-winning recruitment marketing platform, AppcastOne, to U.K. employers in January 2025. To learn more about AppcastOne, visit About Appcast Appcast is the leading recruitment marketing platform powered by programmatic. With advanced technology, unmatched market data and a team of the industry's best recruitment marketers, Appcast's technology and services drive hiring outcomes for more than 1,000 customers. Appcast is headquartered in Lebanon, N.H. with offices throughout North America and Europe. Appcast is a subsidiary of The Stepstone Group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. To learn more, visit About the Fosway 9-Grid™ Fosway Group is Europe's #1 HR industry analyst. The Fosway 9-Grid™ provides a unique assessment of the principal learning and talent supply options available to organisations in EMEA. The analysis is based on extensive independent research and insights from Fosway's Corporate Research Network of over 250 organizations, including BP, HSBC, PwC, RBS, Sanofi, Shell and Vodafone. Visit the Fosway website at for more information on Fosway Group's research and services. View source version on Contacts Michiko MoralesGabriel Marketing Group (for Appcast)Phone: 1-202-805-2345Email: michim@
