Latest news with #programmatic
Globe and Mail
5 days ago
- Business
- Globe and Mail
War Room Joins Canada's Top 0.1% of Digital Agencies as it Becomes a Google Marketing Platform Partner
Google honours War Room with Premier and GMP certifications following record-breaking campaign results. VANCOUVER, BC, June 3, 2025 /CNW/ - War Room, a leading programmatic advertising agency, today announces it has been named a certified Google Marketing Platform Partner, a distinction reserved for the top 0.1% of digital marketing agencies in Canada. This elite status affirms War Room's deep technical expertise, strategic excellence, and proven ability to drive results using Google's most advanced advertising tools.
Yahoo
22-05-2025
- Business
- Yahoo
Pixalate Unveils Q1 2025 APAC Ad Viewability Benchmarks: 36% Mobile Web Viewability in Japan; Desktop Web Ad Viewability at 56% in Australia
According to Pixalate's research on Asia-Pacific (APAC) programmatic ad viewability across desktop web, mobile web, and mobile apps, India had 47% mobile app ad viewability, while Singapore had 57% desktop web ad viewability London, May 22, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2025 APAC Programmatic Ad Viewability Benchmarks for Japan, Singapore, Australia, and India. The reports analyze the percentage of viewable programmatic advertisements across desktop web, mobile web, and mobile in-app programmatic advertising ecosystems. In addition to the Japan, Singapore, Australia, and India reports, Pixalate released Q1 2025 Ad Viewability Benchmarks by country for the United Kingdom (UK), France, Spain, Ukraine, Israel, the Netherlands, Germany, the United States (U.S.), Canada, Mexico, and Brazil. Key Statistics Singapore Platform Viewability Mobile In-App 46 % Mobile Web 54 % Desktop Web 57 % Japan Platform Viewability Mobile In-App 55 % Mobile Web 36 % Desktop Web 47 % India Platform Viewability Mobile In-App 47 % Mobile Web 66 % Desktop Web 62 % Australia Platform Viewability Mobile In-App 59 % Mobile Web 60 % Desktop Web 56 % By Global Regions Desktop web ad viewability benchmarks Global: 58% APAC: 59% EMEA: 62% LATAM: 64% North America: 57% Mobile web ad viewability benchmarks Global: 58% APAC: 51% EMEA: 59% LATAM: 59% North America: 59% Mobile app ad viewability benchmarks Global: 56% APAC: 54% EMEA: 59% LATAM: 49% North America: 67% Pixalate's data science team analyzed programmatic advertising activity across 46+ billion global open programmatic advertising impressions in Q1 2025 to compile this research. Pixalate's datasets, which are used exclusively to derive these insights, consist predominantly of buy-side open auction programmatic traffic all of Pixalate's Q1 2025: Programmatic Ad Viewability Benchmark Reports by Country Mexico Brazil UK France Spain Ukraine Israel Netherlands Germany U.S. Canada Japan Singapore Australia India About Pixalate Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). Disclaimer The content of this press release, and the Q1 2025 Global Programmatic Ad Viewability Trends Reports (the "Reports"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information. Per the Media Rating Council (MRC), ''Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.' IVT is also sometimes referred to as 'ad fraud.' Per the MRC, ''Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.' CONTACT: Nina Talcott ntalcott@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
09-05-2025
- Business
- Yahoo
Think The Trade Desk's Best Days Are Behind It? Think again.
Last quarter, The Trade Desk missed its own outlook for the first time in eight years, sending the stock into freefall. The programmatic advertiser returned to form, delivering a blockbuster quarter that surpassed Wall Street's most bullish estimates. The Trade Desk stock is still trading near its cheapest valuation in years. The past few months have been fraught with uncertainty for investors in The Trade Desk (NASDAQ: TTD). The programmatic advertiser delivered an unbroken track record of beating its own guidance for 32 consecutive quarters as it closed out 2024. Then, to the surprise of Wall Street and Main Street alike, The Trade Desk stumbled, missing analysts' consensus estimates and its own forecast. In the wake of its disappointing quarter, the stock went into freefall and shed more than 60% of its value as fair-weather investors headed for the exits. It isn't surprising, then, that shareholders were sitting on the edge of their seats when the company released its quarterly financial results after the market close on Thursday. Indeed, those who took a long-term view had their faith rewarded as The Trade Desk returned to form and looked to put its troubles behind it. The Trade Desk's first-quarter results went a long way in assuring investors that the company's best days are still ahead. Revenue of $616 million grew 25% year over year, accelerating from 22% growth in Q4. The results were reflected in the bottom line, with adjusted earnings per share (EPS) of $0.33, representing an increase of 27%. To give the numbers some context, analysts' consensus estimates were calling for revenue of $575.3 million and adjusted EPS of $0.25. Helping drive the results was the increased adoption of The Trade Desk's artificial intelligence (AI)-infused Kokai platform. The new, advanced media buying platform features enhanced decision-making and ad campaign measurement tools. Kokai can access more than 13 million advertising impressions every second, helping distill the complexity of those choices into actionable intelligence within milliseconds. The Trade Desk says the platform helps "advertisers buy the right ad impressions, at the right price, to reach the target audience, at the best time. The company stumbled in the fourth quarter as it faced logistical issues transitioning existing customers from its legacy Solimar platform to Kokai. The Trade Desk immediately embarked on a reorganization to make the company more nimble, while better positioning it to capture emerging opportunities, including connected TV (CTV), retail media, and audio. "We're encouraged by the early impact of the strategic upgrades at the company we implemented in Q4, which contributed to our outperformance," said co-founder and CEO Jeff Green. "As we build on this momentum, we're optimistic about our ability to continue to outpace the market and deliver increasing value to marketers who prioritize objective, transparent, and data-driven media buying on the open internet." The Trade Desk also cited its strong customer retention, which remained above 95% during the quarter, a track record that goes back 11 consecutive years. Some investors were justifiably concerned after The Trade Desk's precipitous fall from grace, but its rapid recovery bodes well for the future. Furthermore, the tone of management's commentary and its outlook suggest the best is yet to come. For the second quarter, The Trade Desk is guiding for revenue of at least $682 million, which would represent growth of about 17% year over year. It's worth noting that management has a tendency to issue conservative guidance. Its track record (with that one notable exception) shows the results are typically higher. The Trade Desk stock is currently selling for 34 times forward earnings. While that's something of a premium, the average multiple over the past three years has been closer to 55, so the stock is trading at a significant discount to its historical price. Don't expect that bargain to last for long. In the wake of its blockbuster financial report, investors have bid the stock up more than 11% in after-hours trading. Ever feel like you missed the boat in buying the most successful stocks? Then you'll want to hear this. On rare occasions, our expert team of analysts issues a 'Double Down' stock recommendation for companies that they think are about to pop. If you're worried you've already missed your chance to invest, now is the best time to buy before it's too late. And the numbers speak for themselves: Nvidia: if you invested $1,000 when we doubled down in 2009, you'd have $303,566!* Apple: if you invested $1,000 when we doubled down in 2008, you'd have $37,207!* Netflix: if you invested $1,000 when we doubled down in 2004, you'd have $623,103!* Right now, we're issuing 'Double Down' alerts for three incredible companies, available when you join , and there may not be another chance like this anytime soon.*Stock Advisor returns as of May 5, 2025 Danny Vena has positions in The Trade Desk. The Motley Fool has positions in and recommends The Trade Desk. The Motley Fool has a disclosure policy. Think The Trade Desk's Best Days Are Behind It? Think again. was originally published by The Motley Fool Sign in to access your portfolio
Yahoo
06-05-2025
- Business
- Yahoo
Pixalate's April 2025 APAC Top 100 Google Play Store and Apple App Store Mobile Bundle IDs: ‘FR Legends' No. 1 on Google Play Store in China, ‘TeraBox' Leads in India on Apple App Store and Google Pla
Pixalate According to Pixalate's research, the 'imo' Bundle ID (336435697) in Singapore led on the Apple App Store and Google Play Store; in Japan, the Bundle ID (579581125) for 'SmartNews: News That Matters' on the Apple App Store ranked No. 1 and Google Play Store ( London, May 06, 2025 (GLOBE NEWSWIRE) -- Pixalate , a leading global platform for ad fraud protection, privacy, and compliance analytics, today released the April 2025 Top 100 APAC Mobile App Bundle IDs Rankings for Open Programmatic Mobile Advertising on the Google Play Store and Apple App Store. The reports highlight the top mobile app Bundle IDs in key APAC ad economies of China , Japan , India and Singapore . In addition to China , Japan , India and Singapore , Pixalate released Bundle ID rankings for the United Kingdom , Spain , France , the Netherlands , Germany , Mexico , Brazil , the U.S. , Canada . Pixalate's data science team analyzed global programmatic advertising activity across over 20 billion impressions on Apple App Store and Google Play Store app traffic in April 2025 to compile the research in this series. The rankings are based on open programmatic advertising volume measured by Pixalate. The Bundle IDs are ranked after invalid traffic (IVT) is removed. Top APAC Mobile App Bundle IDs (April 2025) Singapore - Apple App Store Bundle ID App Name Developer Name 336435697 imo-International Calls & Chat 1617391485 Block Blast！ ARETIS LIMITED 319881193 Grindr - Gay Dating & Chat Grindr LLC Singapore - Google Play Store Bundle ID App Name Developer Name imo-International Calls & Chat TeraBox: Cloud Storage Space Flextech Inc. imo HD - Video Calls and Chats Japan - Apple App Store Bundle ID App Name Developer Name 579581125 SmartNews: News That Matters SmartNews, Inc. 1502193377 トリマ-移動・歩数がポイントに！お小遣い稼ぎの歩数計アプリ GeoTechnologies, Inc. 1496354836 Woodoku - Wood Block Puzzles Tripledot Studios Limited Japan - Google Play Store Bundle ID App Name Developer Name SmartNews: News That Matters SmartNews, Inc. TownWiFi byGMO GMOタウンWiFi Vita Mahjong Vita Studio. China - Google Play Store Bundle ID App Name Developer Name FR Legends TWIN TURBO GAMES Craftsman: Building Craft StarGame12 Ball Sort Puzzle - Color Game Guru Puzzle Game India - Apple App Store Bundle ID App Name Developer Name 1509453185 TeraBox: Cloud Storage Space FLEXTECH INC. 336435697 imo-International Calls & Chat 993090598 Ludo King GAMETION GLOBAL TECHNOLOGIES PTE LIMITED India - Google Play Store Bundle ID App Name Developer Name TeraBox: Cloud Storage Space Flextech Inc. Truecaller: Caller ID Blocker Truecaller PhonePe UPI, Payment, Recharge PhonePe Download the Global Top 100 Mobile App Bundle IDs (April 2025)
Yahoo
06-05-2025
- Entertainment
- Yahoo
Pixalate's April 2025 North America Top 100 Mobile App Store Bundle IDs: ‘Wordscapes' Leads on Apple App Store in U.S. and Canada, ‘Scrabble® GO-Classic' Ranks No. 1 on Google Play Store in Canada
Pixalate According to Pixalate's research, the Bundle ID for 'Solitaire' ( led in the U.S. on the Google Play Store London, May 06, 2025 (GLOBE NEWSWIRE) -- Pixalate , a leading global platform for ad fraud protection, privacy, and compliance analytics, today released the April 2025 Top 100 North America Mobile App Bundle IDs Rankings for Open Programmatic Mobile Advertising on the Google Play Store and Apple App Store. The reports highlight the top mobile app Bundle IDs in the U.S. and Canada . In addition to the U.S. and Canada reports, Pixalate released Bundle ID rankings for the United Kingdom , Spain , France , the Netherlands , Germany , Mexico , Brazil , China , Japan , India, and Singapore . Pixalate's data science team analyzed global programmatic advertising activity across over 20 billion impressions on Apple App Store and Google Play Store app traffic in April 2025 to compile the research in this series. The rankings are based on open programmatic advertising volume measured by Pixalate. The Bundle IDs are ranked after invalid traffic (IVT) is removed. Top North America Mobile App Bundle IDs (April 2025) United States - Apple App Store Bundle ID App Name Developer Name 1207472156 Wordscapes PeopleFun, Inc. 1617391485 Block Blast！ ARETIS LIMITED 1407852246 Happy Color by Numbers Game X-FLOW LTD United States - Google Play Store Bundle ID App Name Developer Name - Classic Cards Tripledot Studios Limited Happy Color®: Coloring Book X-FLOW Woodoku - Wood Block Puzzle Tripledot Studios Limited Canada - Google Play Store Bundle ID App Name Developer Name Scrabble® GO-Classic Word Game Scopely TeraBox: Cloud Storage Space Flextech Inc. Happy Color®: Coloring Book X-FLOW Canada - Apple App Store Bundle ID App Name Developer Name 1207472156 Wordscapes PeopleFun, Inc. 1617391485 Block Blast！ ARETIS LIMITED 319881193 Grindr - Gay Dating & Chat Grindr LLC Download the Global Top 100 Mobile App Bundle IDs (April 2025)
