Meltwater Launches AI Teammate Mira

Martechvibe

13-05-2025

Unlike traditional GenAI tools, Mira uses intelligent AI agents to simplify complex, multi-step processes, reducing time spent on routine work.
Meltwater has unveiled Mira, an AI teammate in Meltwater's AI-powered product suite. Combining the power of AI agents with GenAI, Mira delivers instant insights through an intuitive chat-based interface, streamlining time-consuming workflows such as news briefings, brand monitoring, competitive intelligence and much more.
In today's fragmented media landscape, brands struggle to keep up with the sheer volume of online conversations and stories. With a growing number of channels to monitor, too often brands fail to seize emerging opportunities and manage rising threats.
Research from Gartner shows marketing teams juggle six or more tools just to run campaigns, with 51% of CMOs saying their tech stack is too complex and 59% want to simplify it. This inefficiency drains budgets, creates silos, and makes it harder for communicators to create true impact.
Unlike traditional GenAI tools that assist with one-off tasks like writing social posts or summarising articles, Mira uses intelligent AI agents to simplify complex, multi-step processes, reducing time spent on routine work.
By surfacing conversational insights and recommendations, Mira eliminates the need for cumbersome Boolean searches, dashboard navigation, and even deep platform expertise. It empowers users with the knowledge, tools, and speed they need to make informed decisions without the guesswork, immediately.
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'Mira is powered by Meltwater's industry-leading dataset, which analyses over a billion conversations across news and social media daily. Using specialised AI agents, it then transforms that intelligence into clear guidance and recommendations, giving you a decisive, data-informed teammate at your fingertips,' said Aditya Jami, Chief Technology Officer at Meltwater.
'Instead of forcing communicators to wrestle with data and dashboards, Mira surfaces context, insights, and recommended actions in seconds, with the security and governance you expect from Meltwater. It collapses days of analysis into a single conversation, giving every brand the strategic edge of a world-class analyst team.'
While Mira is Meltwater's in-platform assistant, Meltwater Copilot–now available to all customers–brings conversational AI intelligence to the places where organisations collaborate and drive decisions, such as Microsoft Teams and the Office Suite.
The latest innovations in the Mid-Year Release unify media intelligence to bring social, editorial, and owned media data together in one place, giving customers access to deeper insights across more channels. Enhanced AI agents and assistants then make sense of it all, removing barriers to extract insights from data, and unlocking time for more strategic and creative work.
'At Meltwater, we're turning AI technology from tools into teammates to empower our customers with the team they need to excel at making smarter decisions, faster,' said Chris Hackney, Chief Product Officer at Meltwater.
'Our latest innovations deliver sharper insights and real-time intelligence to your fingertips right when teams need them, making it easier to cut through the noise, respond with confidence, and stay ahead of what's next.'
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OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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