Water-based Barrier Coatings Market Research, Insights 2025, Share, Trends, Competitive Landscape, Business Statistics and Forecast till 2030
The water-based barrier coatings market is projected to grow from USD 1.28 billion in 2024 to USD 1.85 billion by 2030, at a CAGR of 6.3% between 2025 and 2030 in terms of value. This report provides a comprehensive analysis of the market, including water-based barrier coatings market size, trends, drivers and constraints, competitive aspects, and prospects for future growth. Water-based barrier coatings have gained prominence in the packaging industry due to their ability to facilitate recycling, enhance product protection, and extend the shelf life of food and goods. As packaging companies navigate stringent environmental regulations and strive to design recyclable and eco-friendly solutions, there is an increasing reliance on innovative coatings. Bioplastics have emerged as vital components of sustainable packaging, offering robust protection, adherence to food safety standards, and compatibility with recycling and composting processes.
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This shift is aligned with the global movement towards reducing plastic usage and adopting low-carbon materials in packaging, which fuels the demand for these advanced solutions. Many enterprises are integrating bio-based and high-performance water-based coatings into their packaging strategies in response to regulatory pressures and evolving consumer preferences. The drive to minimize pollution and transition to safer products is encouraging the adoption of water-based industrial processes worldwide. Consequently, the water-based barrier coatings market is projected to experience steady and significant growth throughout the forecast period.
Oil/grease barrier type segment accounted for second-largest market share in terms of value in 2024
Water-based barrier coatings with oil and grease resistance represent the second-largest segment of the market, primarily driven by demand in the food packaging sector, particularly for fast food, baked goods, and ready-to-eat meals. These coatings effectively prevent oils and fats from permeating packaging materials, ensuring the integrity and cleanliness of the packages and preserving the products' aesthetic quality. In response to evolving consumer expectations and regulatory requirements for the safety and environmental sustainability of packaging for greasy or oily foods, manufacturers are increasingly adopting water-based coatings that safeguard the contents and comply with stringent standards. Furthermore, the growing demand for environmentally friendly and compostable packaging solutions has further accelerated the adoption of oil and grease-resistant water-based coatings across various markets.
Other substrates segment accounted for second-largest market share in terms of value in 2024
Water-based barrier coatings used in bioplastics, flexible films, metal foils, and molded fiber products (known as other substrates) played the largest role in sustaining the second-highest group in the market. Because of this, these substrates are picked to make products that are more shock-resistant, less sensitive to heat, or require higher levels of chemical or waterproofness than simple paper or cardboard can deliver. Many pharmaceutical, electronic, and cosmetics companies are now using these alternative materials for their packaging needs. Because people need recyclable materials, the coating industry is creating technologies that can be used on different types of things besides paper. Because companies want their products to be more environmentally friendly and sustainability regulations are getting tougher, water-based barrier coatings are increasing, and firms keep a significant share of the market.
North America was third-largest regional market for water-based barrier coatings in 2024
In 2024, North America ranked third in the water-based barrier coating market, a position significantly supported by its robust packaging industry and effective government policies. The increasing consumer demand for recyclable packaging is driving a notable shift in food service packaging, retail food products, and e-commerce shipments in the US and Canada, prompting a transition to water-based coatings. This trend is further reinforced by environmental protection initiatives, with numerous states and provinces implementing bans on single-use plastics.
Water-based Barrier Coatings Companies
ALTANA AG is a key player in specialty chemicals, offering additives, coatings, pigments, sealants, and instruments through its divisions BYK, ECKART, ELANTAS, and ACTEGA. In Feb 2025, ACTEGA partnered with Standridge Color Corp to launch water-based barrier-coated paperboard using ACTGreen Barrier Coatings.
BASF SE, operating in 91 countries, serves diverse industries with its broad chemical portfolio. Its Surface Technologies unit focuses on eco-friendly coatings. In Aug 2024, BASF and Nippon Paint China launched sustainable industrial packaging.
Globally, five major players hold 40–45% of the water-based barrier coatings market. ALTANA leads, followed by BASF, H.B. Fuller, Kuraray, and Michelman. The rest of the market includes regional manufacturers. Competition is driven by innovation, sustainability, and expanding applications.
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Forward-Looking Statements This communication includes or incorporates forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended ('Exchange Act'). You can identify these forward-looking statements by our use of words such as 'intend,' 'plan,' 'may,' 'will,' 'project,' 'estimate,' 'anticipate,' 'believe,' 'expect,' 'continue,' 'potential,' 'opportunity' and similar expressions, whether in the negative or affirmative. Such forward-looking statements, which speak only as of the date hereof, are based on managements' estimates, assumptions and beliefs regarding our future plans, intentions and expectations. We cannot guarantee that we will achieve these plans, intentions or expectations. All statements regarding our expected financial position, business, results of operations and financing plans are forward-looking statements. Actual results or events could differ materially from the plans, intentions or expectations disclosed in the forward-looking statements we make. We have included important facts in various cautionary statements in this communication that we believe could cause our actual results to differ materially from forward-looking statements that we make. The forward-looking statements do not reflect the potential impact of any future acquisitions, mergers or dispositions. We undertake no obligation to update or revise any forward-looking statements because of new information, future events or otherwise. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see MediaCo's other filings with the Securities and Exchange Commission. Definitions and Disclosures Regarding Non-GAAP Financial Information We define Adjusted EBITDA as consolidated Operating loss adjusted to exclude restructuring expenses, business combination transaction costs, unusual and non-recurring expenditures and non-cash compensation included within operating expenses, as well as the following line items presented in our Statements of Operations: Depreciation and amortization, Loss on disposal of assets, change in fair value of warrant shares liability and Other income. Alternatively, Adjusted EBITDA is calculated as Net loss, adjusted to exclude Provision for income taxes, Interest expense, net, Depreciation and amortization, Loss on disposal of assets, Change in fair value of warrant shares liability, Other income, and Other adjustments. We use Adjusted EBITDA, among other measures, to evaluate the Company's operating performance. This measure is among the primary measures used by management for the planning and forecasting of future periods, as well as for measuring performance for compensation of executives and other members of management. We believe this measure is an important indicator of our operational strength and performance of our business because it provides a link between operational performance and operating income. It is also a primary measure used by management in evaluating companies as potential acquisition targets. We believe the presentation of this measure is relevant and useful for investors because it allows investors to view performance in a manner similar to the method used by management. We believe it helps improve investors' ability to understand our operating performance and makes it easier to compare our results with other companies that have different capital structures or tax rates. 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For a reconciliation of these non-GAAP financial measurements to the GAAP financial results cited in this news announcement, please see the supplemental tables at the end of this release. About MediaCo Holding Inc. MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences across the U.S. Through a network of iconic brands—including Hot 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles and the Don Cheto Radio Network—MediaCo reaches over 20 million people monthly via television, radio, digital, and streaming platforms. The company's innovative and culturally resonant content spans music, news, and entertainment across major local and national markets. More info at Three Months Ended June 30, Change (Dollars in thousands) 2025 2024 $ % NET REVENUES $ 31,245 $ 26,202 5,043 19 OPERATING EXPENSES: Operating expenses 34,774 34,647 127 — Corporate expenses 1,554 3,445 (1,891 ) (55 ) Depreciation and amortization 1,697 1,431 266 19 Loss on disposal of assets 5 5 — N/A Total operating expenses 38,030 39,528 (1,498 ) (4 ) OPERATING LOSS (6,785 ) (13,326 ) 6,541 (49 ) OTHER INCOME (EXPENSE): Interest expense, net (3,855 ) (3,782 ) (73 ) 2 Change in fair value of warrant shares liability — (31,027 ) 31,027 N/A Other income 2,119 10 2,109 21,090 Total other expense (1,736 ) (34,799 ) 33,063 (95 ) LOSS BEFORE INCOME TAXES (8,521 ) (48,125 ) 39,604 (82 ) PROVISION FOR INCOME TAXES 279 182 97 53 NET LOSS $ (8,800 ) $ (48,307 ) 39,507 (82 ) MEDIACO HOLDING INC. CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) Six Months Ended June 30, Change (Dollars in thousands) 2025 2024 $ % NET REVENUES $ 59,275 $ 32,908 26,367 80 OPERATING EXPENSES: Operating expenses 63,986 41,297 22,689 55 Corporate expenses 3,147 6,835 (3,688 ) (54 ) Depreciation and amortization 3,466 1,564 1,902 122 Loss on disposal of assets 144 5 139 2,780 Total operating expenses 70,743 49,701 21,042 42 OPERATING LOSS (11,468 ) (16,793 ) 5,325 (32 ) OTHER INCOME (EXPENSE): Interest expense, net (7,609 ) (3,918 ) (3,691 ) 94 Change in fair value of warrant shares liability — (31,027 ) 31,027 N/A Other income 2,230 20 2,210 11,050 Total other expense (5,379 ) (34,925 ) 29,546 (85 ) LOSS BEFORE INCOME TAXES (16,847 ) (51,718 ) 34,871 (67 ) PROVISION FOR INCOME TAXES 559 266 293 110 NET LOSS $ (17,406 ) $ (51,984 ) 34,578 (67 ) MEDIACO HOLDING INC. NON-GAAP FINANCIAL MEASURES RECONCILIATIONS OF NET LOSS TO EBITDA AND ADJUSTED EBITDA (1) AND NET LOSS MARGIN TO ADJUSTED EBITDA MARGIN (1) Three Months Ended June 30, Six Months Ended June 30, (Dollars in thousands) 2025 2024 2025 2024 Net revenues $ 31,245 $ 26,202 $ 59,275 $ 32,908 Net Loss $ (8,521 ) $ (48,125 ) $ (17,406 ) $ (51,984 ) % Margin (28 )% (184 )% (29 )% (158 )% Provision for income taxes 279 182 559 266 Interest expense, net 3,855 3,782 7,609 3,918 Depreciation and amortization 1,697 1,431 3,466 1,564 EBITDA $ (2,690 ) $ (42,730 ) $ (5,772 ) $ (46,236 ) Loss on disposal of assets 5 5 144 5 Change in fair value of warrant shares liability — 31,027 — 31,027 Other income (2,119 ) (10 ) (2,230 ) (20 ) Other adjustments 6,595 6,486 10,776 10,725 Adjusted EBITDA (1) $ 1,791 $ (5,222 ) $ 2,918 $ (4,499 ) % Margin (1) 6 % (20 )% 5 % (14 )% (1) We define Adjusted EBITDA as consolidated Operating loss adjusted to exclude restructuring expenses, business combination transaction costs, unusual and non-recurring expenditures and non-cash compensation included within operating expenses, as well as the following line items presented in our Statements of Operations: Depreciation and amortization, Loss on disposal of assets, change in fair value of warrant shares liability and Other income. Alternatively, Adjusted EBITDA is calculated as Net loss, adjusted to exclude Provision for income taxes, Interest expense, net, Depreciation and amortization, Loss on disposal of assets, Change in fair value of warrant shares liability, Other income, and Other adjustments. We define Adjusted EBITDA margin as Adjusted EBITDA as a percentage of net revenue. We use Adjusted EBITDA and Adjusted EBITDA margin, among other measures, to evaluate the Company's operating performance. These measures are among the primary measures used by management for the planning and forecasting of future periods, as well as for measuring performance for compensation of executives and other members of management. We believe these measures are an important indicator of our operational strength and performance of our business because they provide a link between operational performance and operating income. They are also primary measures used by management in evaluating companies as potential acquisition targets. We believe the presentation of these measures is relevant and useful for investors because it allows investors to view performance in a manner similar to the method used by management. We believe they help improve investors' ability to understand our operating performance and make it easier to compare our results with other companies that have different capital structures or tax rates. In addition, we believe these measures are also among the primary measures used externally by our investors, analysts and peers in our industry for purposes of valuation and comparing our operating performance to other companies in our industry. Since Adjusted EBITDA and Adjusted EBITDA margin are not measures calculated in accordance with GAAP, they should not be considered in isolation of, or as a substitute for, operating loss or net loss, or net loss margin as indicators of operating performance and may not be comparable to similarly titled measures employed by other companies. Adjusted EBITDA and Adjusted EBITDA margin are not necessarily measures of our ability to fund our cash needs. Because they exclude certain financial information compared with operating loss, consolidated net loss, and consolidated net loss margin, the most directly comparable GAAP financial measures, users of this financial information should consider the types of events and transactions which are excluded.
