Holiday hotspot overrun with movie fans celebrating Jaws' 50th anniversary
Martha's Vineyard has been overrun with movie fans celebrating the 50th anniversary of the 'Jaws' film.
The Steven Spielberg film debuted on June 20, 1975, and became a quick success in the film industry. It broke box office records and won three Oscars for best music, best film editing and best sound.
The thriller takes place on the fictional Amity Island, which is based on Martha's Vineyard off the Massachusetts coast, and follows police chief Martin Brody, who works to hunt down the antagonist great white shark, with the help of others.
Fifty years later, those who made 'Jaws' popular are flocking to Martha's Vineyard to celebrate the film, and the locals have a bunch of fun activities in store for them.
Martha's Vineyard is already a popular tourist destination with as many as 200,000 visitors during the summer, USA TODAY reported, citing the local Chamber of Commerce.
This weekend, officials expect tens of thousands more visitors than usual.
Hotels are fully booked and Jaws fans are ready for a plethora of movie-themed events, including the film, a documentary about its production, a live performance of the movie's score and more, according to the Chamber of Commerce's Executive Director Erica Ashton and Deputy Director Alessandra Hagerty.
'There's like 'Jaws' mania, pretty much,' Hagerty told USA TODAY.
Visitors can also attend parties with some of the 'Jaws' cast and crew, get 'Jaws'-themed merchandise at the local shops and restaurants, and attend a baseball game for the local Sharks team.
Michael Currid, owner of Edgartown Tour Company, told USA TODAY that he's already had 'exponentially more' advance bookings for his 'Jaws' walking tour, where visitors can follow the path taken by police chief Brody in the film, than he has in 15 years.
'I'm confident that, at least from the 'Jaws' side, this will be my biggest season ever,' he said.
While the 'Jaws' anniversary has inspired some fun events that are sure to support Martha's Vineyard's tourism effort, it's also important to remember the essential role sharks play in the ecosystem and how to keep yourself safe in open waters.
Great white sharks are the only natural predators of seals in the waters along Cape Cod, according to the Atlantic White Shark Conservancy.
'When apex predators are absent, food web dynamics can be disrupted - populations of prey species can grow unchecked and may in turn limit populations of their prey,' the conservancy wrote on its website.
While sharks can be interesting to learn about, it's important to follow a few safety tips so you don't encounter them in the wild.
The National Park Service says to be aware that sharks hunt for seals in shallow water and to stay close to the shore where rescuers can reach you. It's also important to limit splashing and avoid murky water, according to the service.
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Mainly there is the very openly manipulative nature of the spectacle, football in its final dictator form, with a sense of utter disdain for its captive consumer-subjects. Yes, they will literally put up with anything if we pipe it into their smartphones. So here is beauty, love, colour, connection, the things you're hard-wired to respond to, cattle-prodded into your nervous system for the benefit of assorted interests. Here is football reimagined as a kind of mass online pornography. Fifa even calls its media website Fifahub. With all this in mind some have suggested a World Cup and US boycott is the correct and logical response, not least in two recent articles published in these pages. The organisation Human Rights Watch has carried a warning about the implications of staging the tournament under the Trump regime. Guardian readers and social media voices have asked the same question from all sides of discourse. The hostile versions of this: if you don't like it then just don't come, we don't want you anyway [expletives deleted]. If you were worried about us in Qatar, western imperialist, why are you going to the US? And from the liberal left a concern that to report on sport is also to condone a regime that sends deportation officers to games, imposes travel bans on Fifa members and is edging towards another remote war. And all the while marches football around in a headlock, snapping its underwear elastic, saying thanks, Gianni, for the distracting firework show. This is not a normal situation. So why normalise it? Why give it legitimising light and heat? And yet, one week into the World Cup's rehearsal dinner, the only logical response is: you just have to go. Not only would a boycott serve no practical purpose; it would be counterproductive, an act of compliance for a regime that will happily operate without an opposing voice on the stage. There are two structural reasons for this. And a third that relates to the United States itself, or at least to the idea of the United States, to its possibilities, which are not defined by Trump, by the latest military action, or by Infantino. Most obviously, if you leave the stage you abandon the argument to the other person. Dissent remains a useful commodity. However pointless, ineffective and landlocked the process of pointing out the flaws and contradictions may have become, it is necessary to keep doing so. Qatar 2022 was a dictator show that simply sailed above the criticisms. But someone, however minor, has to make them, to offer at least some kind of counter-view. No-platforming an autocrat's show makes no sense on a basic level. These people would prefer you weren't there in any case. Whereas in reality the people platforming and enabling Trump and Infantino are not journalists trying to give another version of events, but the people who keep voting them into power, friendly dictators, subservient football associations and client media who will be present whatever happens. Fifa and its Saudi-backed broadcast partner Dazn are glossing up an army of in-house influencers and content-wanglers to generate a wall of approving noise. Is it healthy if these are the only voices at the show? Shouting into a void may have little effect. But you still have to shout. Sign up to Football Daily Kick off your evenings with the Guardian's take on the world of football after newsletter promotion Second, football does still have a value that steps outside the normal rules of show and spectacle. This is why it is coveted, courted and used like a weapon. Last week these pages carnied a logical, entirely legitimate wider view, written by two academics from City University New York, which concluded that a boycott was not just an option but 'necessary'. At the same time, the article defined the football World Cup as something that basically has no value, 'spectacles of recreation designed to distract people from their day-to-day lives, cultural and political branding opportunities for their hosts. For authoritarians, they have long been used as a tool to distract from or launder stains of human rights violations and corruption.' Which is definitely true. But it also reads like a vision of sport defined by the most joyless version of AI invented. Under this version of events no World Cup or Olympics would have taken place, because they are essentially worthless, home only to malevolent actors, lacking any notion of colour, human spirt, joy, art, beauty or connection. Who knows, maybe this is accurate now. It is undeniably true that the idea of football as a collective people's game is fairly absurd. Fans of football clubs struggle with this state of cognitive dissonance on a daily basis, the contrast of legacy identity and hard commercial reality. Liverpool are a community club owned by a US hedge fund. Manchester City see themselves as outsiders and underdogs, and are also owned by the Abu Dhabi royal family. Football is the enemy these days. But both sides of this are important, because without that emotional connection, without the act of faith that enables the warm, human part, everything becomes diminished, all our institutions toxic shells. To give up is to abandon sport for ever to the dictators and the sales people, to say, yeah, this just belongs to you now. No-platforming something that still means connection and culture and history. Are we ready for that yet? There will be another version of the present at some point. The final point is about the US, a deeply divided and unhappy place right now, and a much-derided host nation, not least by members of its own populace. What has it been like here? The evidence is that an actual World Cup is going to be very hard to negotiate, spread over vast spaces, with baffling travel times, unreliable infrastructure, and a 24-hour attention industry that is already busy gorging on every other spectacle available to the human race. The US has a reputation for peerless razzmatazz around public events. And while this is undeniably true with cultural spectacles it invented – rock'n'roll, presidential races, galactic shopping malls, enormous food, rural tornadoes, its own continental-scale sports – the US's version of other people's specialities, from cheese to professional football, can seem a little mannered. But the fact remains the actual games have been quite good. There has been a European-flavoured focus on tickets and empty seats. But 25,000 people on a weekday to watch Chelsea in an ill-defined game is decent evidence of willingness to stage this thing and develop the market. The dismay at 3,500 turning up to Mamelodi Sundowns v Ulsan HD in Orlando overlooks the upside, the fact that 3,500 people actually turned up to Mamelodi Sundowns v Ulsan HD in Orlando. Sundowns get 9,000-odd even at home. How many of their South African fans can afford to travel for this? Fifa, which uses its faux-benevolence cleverly, will point out an African team received $2m (£1.7m) for winning that game. Do we want to develop something or not? A wider point is that football here is a game beloved of immigrant populations. There is a different kind of warmth, often among people without a platform or the means to make it to the matches so far. The waiter who adores Cristiano Ronaldo. The taxi driver who wants to talk for 40 minutes about Chelsea's wastefulness with academy players. The cop who loves the Colombian national team and is desperate for his son to see them in the flesh. As for the US itself, it still feels like false equivalence to state that this is now an actual dictatorship, a lost land, a place that doesn't deserve this show because of its flaws and structural violence. This has always been a pretty brutal nation, human life as a constant pressure wave, mainlining heat and light into your veins, but also always taking a bite. The opening week in Miami captured this feeling, football's most hungrily transactional event staged on a sunken green peninsula, a place where the sea seems to be punching holes in the land, but which is still constantly throbbing with life and warmth and beautiful things. There is a nostalgic attachment to the idea of the US for people of a certain age, 20th-century holdovers, brought up on its flaws and imperialism, but also its culture and brilliance. But for the visitor America does seem in a worse state than it did 20 years ago. There is an unhappiness, a more obvious underclass, a sense of neglected parts and surfaces. All the things that were supposed to be good – cars, plenitude, markets, voting, empowerment, civil rights, cultural unity, all the Cokes being good and all the Cokes being the same – seem to have gone bad. But this is also a democracy with an elected leader, albeit one with a lust for executive power and some sinister tendencies. Mainly the US seems to have a massive self-loathing problem. Perhaps you can say it is correct in this, that Trump is enacting actual harms. But Trump is also a symptom of that alienation and perceived decline. He's an algorithm-driven apparition. Say his name enough times and this cartoon will appear. America remains a great, messy, dangerous, flawed idea of a place. What else is the world currently offering? This is in any case where football will now live for the next year, an unquestioning supplicant in the form of its own autocratic leader. The game is not an indestructible product. It can be stretched thin and ruined by greed, is already at war with itself in many key places. It will at some point be necessary to pay the ferryman, even as the US is packed away a year from now and the sails set at Fifa House for all corners of the globe and then Saudi Arabia. However stormy the prospects, it is not quite the moment to abandon this ship for good.
