Who is Shanoo Sharma, working as casting director for YRF, known as star-maker, destroyed careers of many actors due to..
Shanoo Sharma comes from a film and creative background, which helped shape her interest in the entertainment industry early on. She is the niece of veteran filmmaker and actor Romesh Sharma, best known for producing Hum (1991) starring Amitabh Bachchan, Rajinikanth and Govinda. Growing up in Mumbai, surrounded by cinema and artists, Shanoo was naturally drawn to the world of films. Before stepping into her now-iconic role as a casting director, Shanoo explored multiple creative fields.
In her early years, she was involved in modeling and worked in the fashion industry. Her vibrant personality and strong screen presence also led her to briefly try her hand at acting and singing. She even appeared in a music band and was part of the indie music scene in India during the early 2000s. What controversies has Shanoo Sharma been part of?
However, Shanoo's journey has not been without controversy. Recently, actress Isha Talwar recently shared a distressing experience from her early career, where she was asked to perform an emotional scene in a crowded restaurant during audition conducted by Sharma. Talwar declined the request, which she felt was inappropriate and undermined her confidence. Despite not securing the role, she emphasized the importance of standing her ground. Sharma's approach to casting has faced criticism for being unconventional and, at times, unprofessional. Similarly, actor Bijou Thaangjam shared his discomfort during an audition due to language barriers, feeling unprepared and marginalized. More about Shanoo Sharma?
On a personal front, Shanoo has also been vocal about her struggles with alopecia, a condition that causes hair loss. Her decision to embrace a bald look and speak openly about it has won her praise for challenging societal beauty norms and encouraging others to be confident in their skin.
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Economic Times
4 hours ago
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Big banner films still fail to deliver bang for the buck
Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads The disappointing performance of big-budget and multilingual films War 2 and Coolie on their opening weekend, especially after the unexpected and extraordinary success of the low-budget Saiyaara, has reignited concerns about the box office revival, said producers, exhibitors and 2, the sixth offering of the Yash Raj Spy Universe , released across more than half of India's total screens (including IMAX), recorded the lowest opening of ₹29 crore for the Hindi version in the Spy Universe, according to data from Sacnilk. Similarly, Coolie recorded a 45.8% drop in its collection across languages on Monday, compared to that on Sunday, the data in the first four days, War 2 and Coolie collected ₹165 crore and ₹195 crore respectively in India. Both films were made with a budget of ₹350-450 crore each."The disappointing performance of War 2 and Coolie is a reminder that hype and stars cannot guarantee longevity to films," said Suniel Wadhwa, co-founder and director, Karmic Films. "This tendency to create pan-India offerings through stars merely provides a high opening day collection. But sustained success is dictated only by content."Industry executives said one of the factors responsible for the progressive decline in collection on the opening weekend was the lack of freshness and entertaining elements in the scripts of both films."I cannot differentiate one film from the other in the six films of the Yash Raj Spy Universe. It is the same story which is repeated with different stars. Dialogues are dull. There is no thrill or engaging quality to the confrontation between the two central characters in War 2," said Ameya Naik, founder, Fantasy Films, an event management company. "Coolie has benefited considerably from Rajnikanth's stardom. Though Coolie may be better than War 2, its screenplay falters and it does not entertain you."Audiences and distributors also mentioned the glaring lack of visual richness, especially in War 2, as another disappointing factor."A large portion of War 2's budget is invested in actors' fees. The film's visual effects do not justify its budget at all. This makes the viewing experience even more dull as the story lacks freshness and conviction. The film has benefited more from the holiday period," said Shaaminder Malik, a film distributor and trade on the other hand, said they were concerned about the increasing tendency among producers to treat films as "projects"."These films would recover investments. In recent years, things have become so formulaic. Makers are making 'projects'. "We have lost our model of success. Today, big producers with large distribution networks are interested in recovering money through sale of rights and other assets," said Yusuf Shaikh, CEO and founder, Janta Cinema, an exhibitor which showcases films at affordable prices."Producers will recover their money as the formula is working. But the audience is disappointed."
Time of India
4 hours ago
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Big banner films still fail to deliver bang for the buck
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel The disappointing performance of big-budget and multilingual films War 2 and Coolie on their opening weekend, especially after the unexpected and extraordinary success of the low-budget Saiyaara, has reignited concerns about the box office revival, said producers, exhibitors and 2, the sixth offering of the Yash Raj Spy Universe , released across more than half of India's total screens (including IMAX), recorded the lowest opening of ₹29 crore for the Hindi version in the Spy Universe, according to data from Sacnilk. Similarly, Coolie recorded a 45.8% drop in its collection across languages on Monday, compared to that on Sunday, the data in the first four days, War 2 and Coolie collected ₹165 crore and ₹195 crore respectively in India. Both films were made with a budget of ₹350-450 crore each."The disappointing performance of War 2 and Coolie is a reminder that hype and stars cannot guarantee longevity to films," said Suniel Wadhwa, co-founder and director, Karmic Films. "This tendency to create pan-India offerings through stars merely provides a high opening day collection. But sustained success is dictated only by content."Industry executives said one of the factors responsible for the progressive decline in collection on the opening weekend was the lack of freshness and entertaining elements in the scripts of both films."I cannot differentiate one film from the other in the six films of the Yash Raj Spy Universe. It is the same story which is repeated with different stars. Dialogues are dull. There is no thrill or engaging quality to the confrontation between the two central characters in War 2," said Ameya Naik, founder, Fantasy Films, an event management company. "Coolie has benefited considerably from Rajnikanth's stardom. Though Coolie may be better than War 2, its screenplay falters and it does not entertain you."Audiences and distributors also mentioned the glaring lack of visual richness, especially in War 2, as another disappointing factor."A large portion of War 2's budget is invested in actors' fees. The film's visual effects do not justify its budget at all. This makes the viewing experience even more dull as the story lacks freshness and conviction. The film has benefited more from the holiday period," said Shaaminder Malik, a film distributor and trade on the other hand, said they were concerned about the increasing tendency among producers to treat films as "projects"."These films would recover investments. In recent years, things have become so formulaic. Makers are making 'projects'. "We have lost our model of success. Today, big producers with large distribution networks are interested in recovering money through sale of rights and other assets," said Yusuf Shaikh, CEO and founder, Janta Cinema, an exhibitor which showcases films at affordable prices."Producers will recover their money as the formula is working. But the audience is disappointed."
News18
4 hours ago
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War 2 Box Office Collection Day 6: Hrithik Roshan, Jr NTR Film Sees Further Dip, Earns Rs 7.79 Cr
Last Updated: Hrithik Roshan and Jr NTR's War 2 collects Rs 192 crore in six days. The action drama shows weekday dips after a strong opening, signalling weaker hold. Hrithik Roshan and Jr NTR's high-octane action film War 2, directed by Ayan Mukerji, has seen a slowdown in its weekday box office performance. Despite a promising start, the film's momentum is slowing down after its opening weekend. War 2 Collections Dip According to trade website Sacnilk, War 2 earned Rs 7.79 crore net across all languages in India on its sixth day, taking the total to Rs 192.29 crore. The film had grossed Rs 183.50 crore in its first five days, but Tuesday's earnings highlighted a notable dip. On release day, the film recorded massive occupancy and strong collections, but weekdays have brought reduced numbers, signalling a weaker hold compared to expectations. Occupancy in Hindi and Regional Markets In the Hindi version, War 2 saw an overall occupancy of 16.74% nationwide. Morning shows opened at 11.71% occupancy, rising to 21.77% in the afternoon. Among cities, Jaipur topped with 32% occupancy, followed by Bengaluru at 27% and NCR at 23.5%. Mumbai (14.5%), Pune (13%), and Hyderabad (10%) registered moderate numbers, while Ahmedabad (9%) and Surat (6.5%) were lower. Chennai (17.5%) and Kolkata (18.5%) showed steadier turnout. The Telugu version had 15.30% overall occupancy, beginning at 14.15% in morning shows and climbing slightly to 16.44% later. The Tamil version showed similar results, with 16.44% morning occupancy and 17.08% in the afternoon. About War 2 War 2 is part of YRF's expanding Spy Universe, which also includes Shah Rukh Khan's Pathaan and Salman Khan's Tiger franchise. Alongside Hrithik Roshan and Jr NTR, the film stars Kiara Advani in a pivotal role. The film ends with a post-credits scene teasing the next instalment—Alpha—featuring Bobby Deol in a cameo to set up the story. Alpha, starring Alia Bhatt and Sharvari, is expected to release in December, further expanding the action-heavy spy universe. First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy. Loading comments...
