Relaxo Footwears partners with quick commerce platforms to expand presence
Relaxo Footwears has strengthened its online footprint by partnering with quick commerce platforms Blinkit, Zepto, and Swiggy Instamart to increase product accessibility across India.
With these partnership, Relaxo's footwear brands like Flite slippers, Bahamas flip-flops, and Sparx shoes will be available for purchase via these instant delivery platforms.
The products will be available across major Indian states including Delhi, Karnataka, Andhra Pradesh, Haryana, Uttar Pradesh, Maharashtra, Tamil Nadu, West Bengal, Rajasthan, and Gujarat.
With this latest initiative, Relaxo plans to further expand its reach through quick commerce by providing consumers with faster access to its products.
Commenting on the expansion, Nitin Dua, executive vice president of Relaxo Footwears in a statement said, 'We are excited to announce our presence on Blinkit, Zepto, and Swiggy Instamart, a key development in expanding our footprint in the quick commerce segment. By entering this sector, we aim to provide consumers with greater accessibility to Relaxo's trusted and beloved products, ensuring a seamless and convenient shopping experience.'
Relaxo's brands like Sparx, Flite, and Bahamas are available on major e-commerce platforms like Amazon, Flipkart and Myntra.
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