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Sony Group to take 2.5% stake in 'Gundam' owner Bandai Namco

Sony Group to take 2.5% stake in 'Gundam' owner Bandai Namco

Nikkei Asia5 days ago
Sony Group said it will take a stake in Bandai Namco Holdings. Sony has been actively increasing its investments in companies with strong intellectual property.
Nikkei staff writers
TOKYO -- Sony Group announced on Thursday that it will acquire a 2.5% stake in Bandai Namco Holdings, which owns intellectual property such as the "Gundam" franchise, for approximately 68 billion yen ($470 million).
Sony possessed no Bandai stock as of March 31, according to its securities report.
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