David Protein Is Now Selling Frozen Cod Fillets
Gen Z is obsessed with eating more protein (at least on TikTok), and now brands from Pepsi to Starbucks are adding it to foods and changing packaging to cash in on the trend. Some are even adding a whole new product.
David Protein, which sells a line of popular high-protein snack bars (and claims it has more protein per calorie than any bar on the market), now sells something with even more protein — cod.
Related: Starbucks Is Looking to Remove Seed Oils From Some of Its Food Products
After hearing feedback from customers who were trying to avoid processed foods, David Protein CEO and co-founder Peter Rahal told the Wall Street Journal that the company was looking to do "something bold that sparks the conversation" while finding a new product.
Rahal, who previously founded Rxbar, which sold to Kellogg for $600 million, said they found it with cod. The 6-ounce frozen fillets have 23 grams of protein.
David Protein's wild-caught Pacific cod is sourced from a sustainable fishing company, according to the company. It sells in a four-pack for $55 online and is marketed as having "slightly more protein per calorie than a David bar." The fillets need to be boiled before consuming.
Keagan Tigges, chief of staff at David, told National Fisherman that the price "reflects direct, traceable sourcing and peak freshness."
Related: Coca-Cola Is Releasing Coke Made with Cane Sugar. Here's When It's Expected in Stores.
"Most of our customers are in the continental U.S., where high-quality cod is harder to find and often more expensive and expensive to ship from Alaska," Tigges said. "This is a premium, ultra-lean protein source for people serious about building muscle and reducing fat."
How much protein you actually need depends on your weight and lifestyle factors, according to the Mayo Clinic.
On average, protein should account for 10% to 35% of your calories. If taking in 2,000 calories a day, it averages to around 200 to 700 calories from protein, or approximately 50 to 175 grams.
Join top CEOs, founders and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue and building sustainable success.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Motor 1
5 hours ago
- Motor 1
‘I'll Keep My 4Runner:' Expert Says Millionaires Don't Buy Cars. Here's Why—And What They Do Instead
A property investment enthusiast claims that millionaires exclusively lease cars because they're depreciating assets. Abi Hookway ( @abihookwayproperty ) claims that if you're buying a car, you're missing out on building wealth via assets. She breaks down her logic in a viral TikTok that's accrued over 6.8 million views. The clip begins with her standing in front of a parking lot with myriad vehicles before launching into a monologue urging folks to always lease their rides. Get the best news, reviews, columns, and more delivered straight to your inbox, daily. back Sign up For more information, read our Privacy Policy and Terms of Use . 'Rich people do not buy cars. This is my staff car park. And I guarantee 90% of the cars in this car park are owned,' she says at the top of her clip. Hookway continues, 'They've been bought with money or loans and they're owned. Millionaires don't do that. Millionaires lease cars. So what millionaires do is they go and they buy assets. Assets that give them passive income.' Lease Cars With Your Investment Capital According to her, appreciating assets will offset the cost of a new car lease. 'And with the passive income they use it to lease a brand new nice car,' she says. 'Why are they leasing instead of buying? Because a car is a depreciating asset—it goes down in value. So why would they invest in something going down in value?' Following this, she explains what the uber-wealthy do for their transportation needs. 'What they do instead is they invest in things going up in value that give them a passive income and lease the car,' Hookway says. 'Say it with me: We lease liabilities, we buy assets.' 'Now rich people won't tell you this stuff because they keep it hidden. But I will,' she says at the end of her video. Never Buy a New Car Trending Now 'Worst Feature Ever:' Houston Woman Buys F-150. Then She Tries to Return it 30 Minutes Later After Discovering Annoying Feature 'I Got Home Around 7pm:' Woman Gets Her Truck Towed. Then She Claims the Tow Truck Company Stole Her Car Outright Other financial analysts do seem to echo some of the points made in Hookway's social media post. CNBC reports that self-made millionaire David Bach said that purchasing a brand new vehicle 'is the single worst financial decision millennials will ever make.' This same logic is echoed by GoBankingRates in a separate article from 2024. The piece touches on the same fundamental downside of car purchasing: depreciation. However, the level of depreciation depends somewhat on how new the car is. For instance, if you buy a car right when it comes out, it can lose as much as 20% of its value within the first 12 months of purchase. And depending on the make and model of the vehicle one buys, depreciation rates can hit as high as 60% after just five years. Bach recommends that those shopping for a new car should consider looking for used models between 3-5 years old. Often, these models will still have some of their original manufacturer's warranty. It's also true that recalls may have already been issued for a vehicle that's been around for a few years. More importantly, however, is that in buying a lightly used car, drivers can bypass eating the cost of its heftiest depreciation years. Lease or Buy? Some financial experts swear by the ' one-percent rule ' when it comes to leasing a vehicle. Basically, this car leasing strategy works as follows: Take the monthly payment then divide it by the total cost of the vehicle, including applicable taxes. If the monthly lease payment is equal to or close to 1% or less of the total cost, it's considered a great lease deal. But there are other factors to consider with leasing a vehicle. First: Mileage. Many leases come with a standard 12,000-mile per year limit, with more miles incurring greater costs. Road warriors may need additional breathing room on their odometers, so this option could end up costing them more money down the road. Moreover, if one purchases a lightly used car from a manufacturer renowned for its reliability, then that could ultimately be a more cost-effective solution. However, others may want to consistently have the newest vehicles with the latest features, so they may prefer a lease. Motor1 has reached out to Hookway via email for further comment. We'll update this if she responds. More From Motor1 duPont Registry Launches New Car Leasing Platform for Luxury & Exotic Vehicles Tesla Prevented Lease Buy Outs to Sell Used Cars at a Profit Dodge Is Already Pushing Cheap Charger Lease Deals The $0-a-Month Fiat 500e Lease Deal Is Real, But There's a Catch Share this Story Facebook X LinkedIn Flipboard Reddit WhatsApp E-Mail Got a tip for us? Email: tips@ Join the conversation ( )
Yahoo
8 hours ago
- Yahoo
11 Money Rules To Unlearn and Upgrade To Grow Your Wealth, According to a Gen Z Money Expert
Much of the money advice many people were given growing up doesn't really work anymore. Buying a home in your 20s and marrying rich might've made sense back then, but times have changed. Read More: Find Out: Gen Z finance creator Taylor Price is helping people rethink the old-school money mindset. In one of her recent TikToks, she broke down 11 traditional money rules and replaced them with more realistic strategies for building wealth. Old Rule: Don't Spend More Than You Earn Price's new rule: Don't let your lifestyle inflate with your income. Living within your means is important, but you should also be aware of lifestyle creep. That's when your expenses rise every time your paycheck does. Instead of upgrading your car, apartment or wardrobe every time you get a raise, keep your core expenses the same and funnel the extra money toward investing or saving. Check Out: Old Rule: Save 10% of Your Income Price's new rule: Invest at least 20% of what you earn no matter what. Saving won't get you far if your money is just sitting in a low-interest savings account. Price's advice is to invest at least 20% of your income into something that grows. The average savings account rate is 0.38% as of August 7, 2025, per CNBC, while the stock market has seen an average return of about 10% annually, per Experian. Old Rule: Stick to a Budget Price's new rule: Build a spending plan that supports your goals. Budgets can feel pretty restrictive, whereas a spending plan can feel more empowering and teach you to be intentional with your money. With a spending plan, you can allocate money toward things that actually matter to you, like travel, investing or building a business, while still covering your essentials. Old Rule: Avoid Credit Cards Price's new rule: Utilize credit cards in a responsible way. Credit cards can be beneficial if you actually know how to use them. If you use them correctly, they can help you build credit and earn rewards. Just make sure to pay off your balance in full every month and never spend more than what you can afford. To use credit cards responsibly, Capital One recommended understanding your card's terms, monitoring credit limits and reviewing monthly statements. Old Rule: Buy a Home ASAP Price's new rule: Buy a home only when it adds freedom, not stress. Owning a home used to be the American dream, but it may not make financial sense for everyone. Don't feel pressured to buy if it's going to leave you house poor or lock you into a place you don't love. And how do you know if you're ready to buy a home? Zillow explained that some signs you may be ready include having a stable source of income, good credit and a down payment ready. Old Rule: Cash Is King Price's new rule: Use liquidity as leverage. Liquidity is the ability to convert an asset to cash. When you have liquidity, it means you have access to cash or assets you can easily tap into. This could be money in a high-yield savings account, stocks you can sell, or a brokerage account with exchange-traded funds (ETFs) or mutual funds. Old Rule: Shrink To Fit Your Budget Price's new rule: Design a life that pays you back. Instead of penny-pinching, think about how you can build a life that funds itself so you don't have to keep shrinking your lifestyle to fit your budget. That could mean starting a business, buying an income-producing asset or creating a digital product. The point is to stop thinking only in terms of cutting costs and start thinking about generating income. Old Rule: Marry Someone With Money Price's new rule: Don't wait for a financial savior. This mindset puts your future in someone else's hands. Instead, focus on becoming financially independent and powerful on your own terms. Even if you're married, you'll want to have a solid financial foundation so you can always support yourself if things go south. Old Rule: Pay Off All Debt Before Investing Price's new rule: Learn the difference between debt that's toxic and debt that's strategic. Not all debt needs to be paid off right away. Credit card debt with high interest is definitely a burden and should be tackled as soon as possible. But other types of debt, like student loans or a mortgage with low interest, don't always need to be the top priority. If you can invest and earn a return that's more than you're paying in interest, that money might be better used elsewhere. Old Rule: Keep Money Conversations Private Price's new rule: Talk about money. Being open about things like income, debt, saving and investing creates space to learn, grow and feel more in control. The more we normalize these conversations, the easier it becomes to make confident choices and build real wealth. In fact, as reported by Medium, the odds are better that you'll be more successful with your finances if you get comfortable talking about money. Old Rule: Retire at 65 Price's new rule: Create your own version of financial freedom. Retirement doesn't have to mean waiting until you're 65 to finally enjoy life. Work toward financial independence so you can choose how and when you want to work. That might mean working fewer hours, finding a part-time job doing something you actually enjoy or not having to work at all. More From GOBankingRates 5 Old Navy Items Retirees Need To Buy Ahead of Fall 3 Reasons Retired Boomers Shouldn't Give Their Kids a Living Inheritance (And 2 Reasons They Should) This article originally appeared on 11 Money Rules To Unlearn and Upgrade To Grow Your Wealth, According to a Gen Z Money Expert Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Buzz Feed
15 hours ago
- Buzz Feed
31 Korean Beauty Products That Really And Truly Deliver Results
An Anua niacinamide serum — a watery, lightweight, non-sticky K-beauty serum to help deliver you beautifully radiant, glowy, clear, balanced skin. This little bottle is here to ✨make it shine✨ better than Tori Vega. Promising review: "I've had freckles my whole life, but in more recent years I have been getting age spots and wanted something to help make them go away without any surgery or anything. I have been using this Anua serum for several weeks now and it works! My biggest, darkest spot is taking longer than the others, but I apply it everyday and have seen a huge improvement. The smaller ones have all disappeared already. Highly recommend." —Daniel GaitherGet it from Amazon for $22. A Cosrx Snail Mucin 92% Moisturizer, which will lock in moisture to help plump and hydrate. Or a Mizon snail repair cream with raspberry extract, AHA, mugwort extract (not something from Hogwarts, although it sounds like it), and snail mucin to deliver you some seriously smooth skin and help reduce the appearance of fine lines and dark spots. It'll give your skin some much-needed deep hydration and help create a protective barrier to stop moisture from trying to escape throughout the day. A Laneige glowy lip balm because one thing about TikTok is your FYP will be filled with fire products and this lightweight miracle is one of 'em. Soft, hydrated lips — yes, yes, and yes, PLEASE. A Cosrx snail mucin serum that'll help improve skin hydration and soothe damaged skin. Yep, snail mucin is a Korean skincare product made from snail slime. Sounds ick but your skin will totally fall in love the second you use it. Hmm, wonder if this is why SpongeBob had Gary the pet snail — skincare benefits. A Glow Recipe serum blush, *or* flush that works as a skincare product and a dewy cheek tint. It can help brighten dark spots, plump your cheeks, and hydrate all while providing you the perfect, buildable, natural flush that'll seamlessly melt into your skin. Promising review: "This is perfect for the beach, summer, no makeup, light makeup, and full glam. It adds glow to the cheeks and lasts ALL DAY. Finally, it is impossible to mess up because it is blendable and user-friendly. PS: if you have blush blindness, this is for you." —catlover229Get it from Sephora for $25 (available in two shades). An Anua heartleaf pore-clearing cleansing oil that's perfect for all skin types and will effectively get rid of makeup residue, blackheads, and sebum while also helping to prevent your pores from clogging up. In fact, it's so effective, some reviewers say you can actually see the gunk and oil leave your face. You'll be kinda grossed out by the ick seeping out of your pores while also being totally in love with the results and shook by the way it literally did a magic trick on your face. Blackheads, be gone! A Glow Recipe toner, which contains a mixture of hyaluronic acid and tea tree extract to moisturize your skin and help even texture. It'll also give you an effortlessly glowy look that may have people accusing you of witchcraft. Added bonus, it smells like watermelon! A Peach & Lily water gel moisturizer that's called "Glass Skin" for a reason. This stuff will have you looking like a glazed donut in the best way by using a little magic and hyaluronic acid with vegan prebiotics and probiotics to give you a weightless finish and all the hydration your thirsty skin desires. The Face Shop's facial foaming cleanser so you can brighten, cleanse, moisturize, and remove your makeup all in one step. Talk about a multitasker — this stuff is equivalent to the one person in the group project who does most of the work. It's got rice water in it, which'll have your skin gettin' its ✨shine✨ on and it *also* helps improve dull skin tone and rough texture, so yet another bonus. Plus, The Face Shop's rice water cleansing oil which contains rice water (obvi), rice bran oil, and jojoba oil to help nourish, moisturize, hydrate, and brighten your skin so well you'll be convinced Alex, Justin, and Max Russo made it in their wizard lair. Holy grail is an understatement. A loose setting powder so you can get the most ~flawless~ beat of your life. It's crafted with vitamin E and oil-absorbing rice powder to help stop any grease from attempting to ruin your perfect makeup look. Looks like some witch got tired of their oily skin and conjured up this lil' potion. A pack of Skin1004 zombie masks that could seriously get you cast in American Horror Story — the Coven season of course cuz it's the *supreme* (shoutout to Fiona Goode). They'll help reduce fine lines and the appearance of pores by gently removing dead cells and hydrating your skin. Fifteen minutes of looking like a horror film extra and then you'll look 15 again. A Krave Beauty matcha hemp cleanser — a ~bouncy~ gel formula that'll help lift away dirt, makeup, and sunscreen without giving you that dreadful, dry, tight feeling afterwards. It contains coconut-based surfactants, nourishing matcha, and hemp seed oil that'll help restore your skin's hydration and antioxidants, and give you a deep cleanse with an ever-so-silky lather. An Elizavecca carbonated clay mask that bubbles up until you look like Raven did when she had that allergic reaction on That's So Raven. But not only is it fun and a good laugh, it also helps clear your pores and get rid of those super-irritating blackheads. A jar of Anua Heartleaf daily toner pads, which contain PHA, a delicate exfoliating ingredient that'll help you reduce blackheads, whiteheads, and breakouts — um, yay. They also have heartleaf extract in 'em, which is grown and harvested in Korea and will help give you that gorgeous glass skin you've been trying so hard to achieve. So good, you'll be belting out "Do You Believe In Magic" by The Lovin' Spoonful. A pack of popular Cosrx pimple patches because although your skincare routine is top-notch perfection, you still get the occasional, annoying, random zit that makes you wanna burn the house down. These things will suck all that gross gunk out and help speed up the healing process so that zit can get the heck outta here. Bippity boppity buh-bye pimple. And a Cosrx blackhead exfoliant toner with 4% BHA that'll help you trade enlarged pores and dead skin cells for natural radiance and an even skin tone. You'll get a good exfoliation without irritating your skin, and you'll be able to say bye, bye, bye to your blackheads. People will think you found a genie in a lamp cuz the results will be SO magical. Mixsoon Bean Essence that helps regulate sebum production without causing irritation. Your dry skin will thank you, because this thiccccc bb that contains natural ingredients is gonna help ensure some optimal hydration and superior moisture. Supple, firm skin — what a dream come true. A fast-working, Dear Klairs calming cream to help soothe and calm any redness caused by pimples. You can also use this after shaving, laser treatments, and long-term sun exposure. If you've been waiting on the skin of your dreams, remember what Grandma Aggie Cromwell said — "Magic is really very simple, all you have to do is want something and then let yourself have it." So add this to your cart and let yourself have flawless skin. A Some By Mi Miracle toner that really lives up to its whole ~miracle~ name. It uses a holy grail blend of tea tree water extract, AHA/BHA/PHA, papaya extract, and witch hazel extract to help remove dead skin and improve skin texture. WITCH EXTRACT?! Idk what they extracted from Winifred Sanderson, but I am here for it. A hydrating eye stick to help reduce dark circles, lines, and puffiness while delivering moisture without oils. Sensitive skin friends, this one's for us. People may start to think your goldfish are Cosmo and Wanda because these results are jaw dropping. A Nooni tinted appleberry lip oil that's not too thick and not too sticky — it's just right, like Goldilocks and Baby Bear's porridge, chair, and bed. Plus, it'll give you a cute, subtle pop of color and nourish your dry, flaky lips. A bottle of I'm From goami rice toner to help balance out the levels of oil and water in your skin and soothe flaky skin cells. The sirtuin from rice helps protect your skin from damage caused by the sun and the double-layer texture will give you some serious luster, moisture, and nourishment. Heimish cleansing balm, because applying your makeup... a good time. Slaying all day with your gorgeous beat face — phenomenal. But taking your makeup off? Night-freakin'-mare, right? Like, no matter how much you scrub and how many wipes you use, that waterproof mascara still lingers. Well, this little magical miracle product melts into oil and gently cleanses your face to help clear up those clogged pores and blackheads, leaving you makeup-free. A Dear, Klairs Freshly Juiced vitamin mask with a pudding-like texture that'll work its magic on your skin better than Dr. Facilier. It claims it'll make your face feel all ~moisturized~ for eight hours, and its amazing blend of vitamin C, vitamin E, and niacinamide will serve you up some firm, illuminated skin. A four-pack of bio-collagen overnight masks that'll work like a magic spell to deliver you tighter pores, tons of skin elasticity, improved skin texture and tone, and *loads* of hydration. I promise you don't have to recite any incantations, simply put it on at night and wake up with glowy, radiant skin. Promising review: "Overnight glow-up! I recently tried the BIODANCE Bio-Collagen Real Deep Mask, and it's a treat for my skin! This hydrating overnight hydrogel mask leaves my face feeling refreshed and elastic by morning. While it minimizes pores, the real magic is in the deep hydration it provides. It's a perfect addition to my nighttime routine. Highly recommend for a glowing complexion!" —MarisaGet a four-pack from Amazon for $19 (available in four styles). A bottle of hydrating Glow Recipe Watermelon Glow niacinamide Dew Drops infused with vitamin C, vitamin E, and moringa oil (aka magical pixie dust). It'll give you that dewy, bright finish you've been trying to achieve, and its lightweight texture will absorb quickly and make your skin glow like a Cullen. A set of 16 facial sheet masks that'll have your skin as bright as the sun (thanks to vitamin E) and as plump as Violet Beauregarde after she ate Willy Wonka's gum and turned into a blueberry (thanks to collagen). A good mask just always feels like self-care baddie energy. A bottle of Elizavecca hair treatment, which contains ceramides and collagen that'll give your hair shine and make it smooth in just five minutes, no spell required! Keeping you flawless even if you don't have much time or don't feel like doing your hair. A TikTok-viral Medicube facial device that creates ~electro-passageways~ that'll allow your skincare products to reaaaaally absorb for maximum effectiveness. Uhm, game changer much?
