Jimmy Choo gets a new face in the form of Chinese actor Bai Lu

Fashion Network

4 hours ago

has announced Chinese actor Bai Lu as the British stiletto maker's new Asia-Pacific brand ambassador.
Born in Changzhou, the 30-year-old actress is best known for her feature roles in dramas "Untouchable Lovers", "The Legends", "Arsenal Military Academy", and "Love Is Sweet", as well as "One and Only", "Forever and Ever", "Story of Kunning Palace", and "Till the End of the Moon."
In addition to acting, Lu has also played host numerous times for the popular variety show, 'Keep Running.'
'Bai Lu perfectly embodies the spirit of Jimmy Choo," said Sandra Choi, creative director at Jimmy Choo, which forms part of the Capri Holding fold alongside Michael Kors.
"Not only is she multi-talented, but she radiates confidence with youthful grace and poise. We are delighted to welcome her as a brand ambassador."
In her first campaign for Jimmy Choo, shot on location in Beijing by Ren Shenyun and styled by Min Rui, Lu wears pieces from Jimmy Choo's Summer 2025 collection.
While playfully acting the part of a talent auditioning for a brand campaign, the star models the brand's new Curve bag, alongside other key styles such as the Adeline 60, Diamond Sling sneaker, the Diamond Hobo, the Aren SB 45, and the Bon Bon.
'It's an honour to join the Jimmy Choo family. I have always admired the brand's creativity and craftsmanship – each piece inspires me to express myself with confidence, bringing a sense of joy every time I wear them,' said Lu.
Lu joins fellow Jimmy Choo ambassadors Wang Yibo, Victoria Song, and Mi-Yeon.