Prince and Princess of Wales Send Message to New Wimbledon Champion
The Wimbledon ladies' singles championship between Polish star Iga Swiatek and American sensation Amanda Anisimova wasn't the most eventful match, to say the least. However, it was certainly a historic one.
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Swiatek made easy work of Anisimova in their showdown on Saturday, dominating in straight sets and never giving her 23-year-old opponent a chance at all, not even one bit. The 24-year-old Swiatek won the match, 6-0, 6-0.
According to CNN, it's the first time since 1911 that the women's singles final at Wimbledon ended with such a scoreline. It is also just the second time this has happened in any Grand Slam since 1988, when Steffi Graf beat Natasha Zvereva in the French Open final.
Swiatek needed just 57 minutes to finish the battle, making her the first Polish player — be it man or woman — to win a Wimbledon singles title.
Kate Middleton, the Princess of Wales, attends the Wimbledon ladies' singles championship.Susan Mullane-Imagn Images
Following her win, the Prince and Princess of Wales took to Instagram to share a congratulatory message for Swiatek.
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"A wonderful day at The Championships @wimbledon!" the Prince and Princess of Wales' official Instagram account wrote. "Congratulations @iga.swiatek on a brilliant victory!
It's worth noting that the Princess of Wales, Kate Middleton, attended the ladies' singles championship and even sat beside tennis legend Billie Jean King. In the video shared by the Prince and Princess of Wales' Instagram, Middleton can be seen walking down the stairs to her royal box at Centre Court while the crowd gave her a standing ovation.
Iga Swiatek, for her part, was simply ecstatic following her victory, calling it "super surreal" in her on-court interview.
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"I feel like I'm already an experienced player after winning the slams before, but I never really expected this one, so I want to thank my team because I feel like they believed in me more than I did," Swiatek added, per CNN.
Related: Novak Djokovic's Wife Reacts to Historic Wimbledon News Without Using a Word
This story was originally reported by Athlon Sports on Jul 13, 2025, where it first appeared.
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Sinner's problem has been that he can live with Alcaraz for the vast majority of matches and even outhit him for stretches, but the Spaniard has a supersonic top level that even Sinner, the world No. 1, can't match. It was on full display in that tiebreak at the French Open, when Alcaraz took a 7-0 lead and then won it 10-2. So it proved again in the final point of the first set Sunday. By their crazily high standards, the first set was sedate, dominated by serves on the hot, fast grass. Alcaraz, as is often the case, chose to save his best for last. Serving down set point at 4-5, Sinner played an excellent point. He put a 110 mile-per-hour second serve onto the line, and produced two forehands that against anyone else would have been enough to win the point. He went for broke on the second, blasting it down the line from way out of position outside the tramlines. But Alcaraz returned the second with his signature defensive shot, a carving backhand slice on the run that floated just over the net. Sinner, stranded having thought he was hitting a winner, couldn't get near it. Alcaraz's finger went to his ear, just like it did in Paris when he began his incredible comeback, and Sinner must have felt like he was reliving a nightmare. It felt like a microcosm of their rivalry up until this point. Sinner great, Alcaraz just that bit better. Charlie Eccleshare The way Carlos Alcaraz stole the first set, including its final thrilling point, would sink a lot of players. Sinner had been serving at 4-2. When he looked up 20 minutes later, he'd lost four straight games and was down a set. How was he going to respond to this? Just about everyone knows Alcaraz is nearly unbeatable in five-set matches, and Sinner played the second set with a now or never approach, showing more emotion in one set than he often does across an entire tournament. 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More Alcaraz of Spain during the Gentleman's Singles Final on day fourteen of The Championships Wimbledon 2025 at All England Lawn Tennis and Croquet Club on July 13, 2025 in London, England. (Photo by) In contrast, the world numero uno, Jannik Sinner brought a quieter, deeply resonant and powerful strength to the men's singles final. Having faced and overcome public scrutiny — including a three-month doping ban — he arrived not as a defiant warrior but as a grounded presence filled with gratitude. His openness and calm confidence turned vulnerability into a defining advantage rather than a liability. In many ways, I found his brand even more inspirational for these reasons alone. This is a powerful reminder for leaders: vulnerability, when handled with authenticity and intention, is not a weakness but a potent differentiator. I've said it before and I'll say it again, in a take down culture, you've got to be straight up. And in an era of hyper-transparency, audiences gravitate toward honesty over polish. Sinner's demeanor revealed that the most enduring trust is earned through shared humanity, not staged perfection. Protect Your DNA. Evolve with Culture. Don't Just Chase It. LONDON, ENGLAND - JULY 12: Catherine, Princess of Wales attends day thirteen of the Wimbledon Tennis ... More Championships at the All England Lawn Tennis and Croquet Club at All England Lawn Tennis and Croquet Club on July 12, 2025 in London, England. (Photo by Karwai Tang/WireImage) At its core, Wimbledon is a British brand built on restraint: the all-white dress code, the absence of in-your-face, on-court branding, the strawberries and cream. It's a garden party on steroids. But behind the polite British façade lies a marketing engine that has seamlessly and so brilliantly embraced the demands of 21st-century virality. Think about its social media strategy. 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(Photo by Richard Baker / In Pictures via Getty Images) In a time when logos scream and collaborations dominate the drop culture — and don't get me wrong there ain't nothing wrong with that — Wimbledon does something radical: it whispers. From Rolex to Ralph Lauren to Slazenger (partner since 1902), the branding is subtle, selective, and devastatingly effective. This is the tennis equivalent of a Loro Piana runway—only with royal patronage. Sure, other luxury brands like Louis Vuitton and Balenciaga take the maximalist route, and many of you who are familiar with my thought leadership know that I believe that works too. But Wimbledon genuinely proves that scarcity, curation, and silence still sell. A cross-cultural study of luxury consumers found that 'quiet luxury' appeals deeply to audiences who prioritize personal authenticity over public validation. Wimbledon's restraint has become its calling card—and a countercultural signal of refined status. Bottom line? Brand alignment requests from nearly every sector—fashion, finance, champagne, tech—because nothing says 'prestige' like being associated with a brand that never tries too hard. Culture, Not Geography, Drives Global Expansion. While many sporting brands take a top-down expansion approach—think mass licensing and overly standardized media deals—Wimbledon plays the long game. It localizes through culture, not just channels. India is a case in point. In 2024, Wimbledon's viewership in India jumped 176%, hitting 36.3 million across TV and digital. Why? Because it didn't just broadcast tennis—it brought the Wimbledon lifestyle to cricket-obsessed audiences via JioCinema, Star Sports, and celebrity storytelling that resonated. And in the US, a market increasingly saturated with every possible sports league? The Wimbledon Championships Men's singles carved out space by becoming somewhat of a go-to summer lifestyle moment. 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