Gigamon set to lead deep observability with 52 percent share by 2025
Frost & Sullivan's analysis, commissioned by Gigamon, estimates the total addressable market for deep observability will reach USD $880 million in 2025 and expand to USD $2.7 billion by 2029, representing a compound annual growth rate of 33 percent.
Market drivers
The study highlights that growing adoption of hybrid cloud, increased threat complexity, and the proliferation of artificial intelligence (AI) workloads are key factors driving demand for deep observability solutions. As the number and sophistication of attacks increases, traditional log-based security tools are viewed as insufficient for protecting distributed environments.
According to the recent Gigamon 2025 Hybrid Cloud Security Survey of over 1,000 global security and IT leaders, real-time monitoring and visibility across all data in motion are now the top priorities for modern defence strategies. Nearly 89 percent of respondents agreed that deep observability is foundational to effective cloud security.
Definition and benefits
Frost & Sullivan defines deep observability as the efficient provision of network-derived telemetry to cloud, security, and observability tools. Unlike traditional log analytics, deep observability enhances visibility across complex, hybrid architectures by leveraging detailed insights from network traffic rather than solely relying on pre-existing data logs.
The research states that this approach allows security and IT teams to gain a comprehensive view of network and application performance, which in turn can improve security postures and reduce risk by identifying otherwise undetected threats and vulnerabilities. "Over the past year we've seen organisations increasingly prioritise visibility into all data in motion, as they seek to secure their hybrid cloud environments against an accelerating threat landscape," stated Vinay Biradar, Associate Director, Cybersecurity Advisory at Frost & Sullivan. "The increasing complexity of dynamic and distributed workloads is driving a shift in security investments toward solutions that help deliver complete visibility and reduce risk. Our research once again highlights Gigamon as the industry leader, due to its Deep Observability Pipeline and vast ecosystem, as it delivers the rich network-derived telemetry that modern security tools need to effectively secure data and infrastructure from evolving cyberthreats."
Sector adoption and drivers
Uptake is especially strong among large enterprises with more than 5,000 employees and US Federal Agencies, owing partially to mandatory requirements relating to Zero Trust architectures. The research found that the US Federal government exhibits the highest adoption rate within its sector due to compliance with Zero Trust regulations.
Other reported drivers for adopting deep observability solutions include operational efficiency, cost reduction, improved compliance and governance, and the need for comprehensive insight into network traffic, particularly as organisations deploy new AI workloads at scale.
Shane Buckley, President and CEO at Gigamon, commented on the evolving technology landscape: "AI is upping the ante for organisations, making complete visibility into all data in motion even more challenging across hybrid cloud infrastructure as organisations rapidly deploy new AI workloads. Increasingly, our customers are relying on the network-derived telemetry we deliver across their virtual machines, containers, cloud, and physical infrastructure, to help eliminate blind spots and vulnerabilities where threat actors could hide. The continued validation of deep observability as a rapidly growing market category underscores its significance in modern cybersecurity tech stacks."
Study methodology
Frost & Sullivan's research was conducted through a top-down analysis of the deep observability market. This included estimates of the number of large global enterprises and US federal agency adoption rates, as well as typical enterprise spending on deep observability solutions. The findings were derived from both Frost & Sullivan's proprietary research and primary interviews with market participants, including Gigamon.
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