MiQ launches MiQ Sigma to unify programmatic ecosystem through AI
Global programmatic media partner MiQ today announced the launch of MiQ Sigma, a transformative AI-powered advertising technology trained on the world's most connected data set.
Built with programmatic excellence at its core, MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. Sophisticated AI is used across the platform to improve planning, audience development, and activation, allowing traders to drive market-leading outcomes for brands and agencies.
MiQ Sigma is now the only advertising tool that connects the entire programmatic ecosystem in one place. This unified platform brings together data, technology, and campaign workflows, while applying advanced AI to make smarter decisions with speed. With the help of its trading agent, traders can reach valuable audiences across multiple DSP and SSP platforms and through different programmatically-enabled media across any screen.
Wassim Mneimneh, MENAT Managing Director at MiQ, comments, 'MiQ Sigma represents a major step forward for MENAT advertisers. As the region accelerates its AI ambitions – including plans to build the world's largest AI campus outside the US in the UAE – it's clear it is a vital player in shaping the future of AI adoption. MiQ Sigma transforms the promise of AI into advertising performance, tackling one of the region's biggest challenges – fragmented data across digital channels.'
In early testing, MiQ Sigma has shown to increase conversion rate by 132 per cent and reduce cost per action by 57 per cent. This is accomplished through key features, including:
Sigma intelligence: Powerful visualisation featuring hundreds of diverse data feeds, spanning 'watching, browsing and buying' behaviours of over 1.7 billion global audience profiles
Powerful visualisation featuring hundreds of diverse data feeds, spanning 'watching, browsing and buying' behaviours of over 1.7 billion global audience profiles Trading agent : Campaign management and optimisation features supported by an interactive trading agent, trained on 15 years of MiQ trading data and underpinned by the three leading LLMs (Claude, Gemini, and ChatGPT). Through simple, natural language commands, the agent enables traders to make quicker multi-DSP decisions and take immediate action
: Campaign management and optimisation features supported by an interactive trading agent, trained on 15 years of MiQ trading data and underpinned by the three leading LLMs (Claude, Gemini, and ChatGPT). Through simple, natural language commands, the agent enables traders to make quicker multi-DSP decisions and take immediate action Gen AI personas: Custom audience profiles, built by generative-AI and accessed through natural language prompts, bring audience planning to life in seconds.
MiQ Sigma is available immediately to MENAT outbound clients. For more information or to request a demo, visit: www.wearemiq.com/sigma.
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