Iconic Japanese snack launches in 7-Eleven in Australia - but shoppers aren't impressed with the price

Daily Mail​

09-05-2025

Australians can now get a taste of Japan on home soil at 7-Eleven following the launch of a new treat.
This week the convenient store launched egg salad rolls into Victorian stores, sending foodies into a spin.
The latest 'seriously delicious' offering costs $7 and is made with Aussie eggs and Japanese mayonnaise in a fluffy brioche roll.
In Japan, 7-Eleven stores are more so miniature supermarkets offering a giant variety of ready-made meals, snacks and drinks.
However, after the news was shared on the official 7-Eleven Instagram page, some customers dubbed the price for the roll as 'diabolical'.
'Not Japanese prices though,' one wrote.
'$7 is crazy,' another said.
'I'll make 'em myself for way less than $7,' a third added.
But others were pleased and couldn't wait to try the sandwich. Some also made recommendations for other Japanese food options.
'Can't wait! Better live up to the ones in Japan!' one wrote.
'Yum, please tell me we're getting something inspired by the delicious pork cutlet sandwiches from Japan,' another requested.
Last year Aussies were heading to service stations and convenience stores for 'the best', most authentic Japanese food of their lives.
One customer claimed it's the closest thing they have had to 'real Japanese' since visiting the popular tourist destination.
Others have been left mesmerised by the range of Onigiri rice balls with a choice of teriyaki chicken, spicy tuna or sweet chilli salmon.
Fans took to Reddit to express their delight - with one post announcing the arrival of the wildly popular 7-Eleven Onigiri getting 17,000 likes.
'This is the best news I've heard in a while,' one thrilled man said.
People raved about the Onigiri Teriyaki Chicken calling the $4.50 rice ball, the perfect snack.
'The breakfast of champions,' another man added.
One Aussie who had first tried the protein packed treat while visiting Japan couldn't contain his excitement at having such easy access to it again.
'I b***** crave these thugs...I have been hoping these would eventually turn up over here for years,' he said.
Others were hoping that the 2023 Japanese takeover of 7-Eleven Australia meant that more Japanese foodie favourites were soon headed to the Australian convenience store.
Fans wanted to see the much-loved Japanese fried chicken, egg sandwiches and desserts at their local Aussie stores.
'Japanese 7-Eleven has some of the greatest fried chicken on earth,' one man said.
'If we get the whole range of Japanese 7-Eleven food in Australia - my year will be made,' another man said.
'I haven't heard the end of how good it is since my kid took a couple of trips to Japan. We are both hoping the good food makes its way here,' a third man said.
Aussies expecting to find the Japanese street food prices similar to those in Japan might be disappointed.
Some people said that Japan's zero inflation and supply chains were the reason their 7-Eleven's prices were so low - with cans of beer starting from just $1.50.
Others were wishing that the new Australian 7-Eleven experience extended the Japanese culture beyond just the food.
'Can we get the same door jingle when the doors open please, oh Japanese overlords,' one man asked.
'Next, Japanese toilets everywhere, please,' another man said.