Rotana ranks in top 5% of hospitality industry for workplace excellence
Abu Dhabi, UAE: Rotana, one of the leading hotel management companies in the region with over 79 properties across the Middle East, Africa, Eastern Europe, and Türkiye (MENAT), has reinforced its position as the top preferred employer, ranking among the top 5% of companies in the Hotels, Restaurants & Leisure sector in the latest Workday Peakon Employee Voice survey completed by over 433,000 employees.
Over 97% of employees in Rotana Hotels, global sales offices, and their Abu Dhabi head office participated in the survey and showed an impressive result placing them above 95% of the companies utilising the Workday Peakon engagement tool.
'Our people are the heart of Rotana, and our strong DNA is built on fostering an environment placing people first' said Philip Barnes, CEO of Rotana. 'This validation confirms the passion and commitment of our teams to create the best working environment'.
As part of its people-first strategy, Rotana conducts the annual 'Engaged to LIFE' survey with Workday Peakon, providing employees a platform to share feedback that shapes the company's workplace culture. Prioritizing engagement and wellness, Rotana strengthens its workforce, enhances productivity, and attracts top talent, reinforcing its position as a leading hospitality employer, with a Quantum Workplace report showing that engaged employees are twice as likely to stay for two years.
Rotana currently operates 79 hotels across the Middle East, Africa, Eastern Europe, and Türkiye, welcoming more than six million guests annually. The company's robust pipeline includes 7,381 keys spanning six distinctive brands, featuring 32 international properties and three new hotels in the UAE.
About Rotana:
Rotana currently manages a portfolio of over 114 properties throughout the Middle East, Africa, Eastern Europe, and Türkiye, with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels 'Treasured Time'. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana, Arjaan Hotel Apartments by Rotana, Edge by Rotana, and The Residences by Rotana. Treasured Time. The Rotana promise to you.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Tourism Breaking News
a day ago
- Tourism Breaking News
DCT and Rotana unveil summer campaign to drive regional tourism and cement Abu Dhabi's year-round appeal
Post Views: 201 The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Rotana unveiled the first phase of their joint initiative to boost summer tourism to the emirate. This partnership aims to address seasonal travel lulls and strengthen Abu Dhabi's positioning as a dynamic, year-round destination. With Rotana's strong regional appeal and global loyalty network, the collaboration is primed to drive bookings across Abu Dhabi's diverse source markets, particularly the GCC. From June through August, guests staying at Rotana properties in Abu Dhabi can enjoy an exclusive 'Stay 3, Pay 2' summer offer. This campaign is a key activation of the DCT-Rotana partnership, designed to stimulate travel during the traditionally quiet summer months, reinforce Abu Dhabi's appeal as a family-friendly destination, and encourage direct bookings through exclusive incentives. Eddy Tannous, COO, Rotana said: 'As a homegrown brand deeply rooted in the region, we are proud to partner with DCT Abu Dhabi on a campaign that supports the broader vision of positioning Abu Dhabi as a year-round destination. Through this initiative, we are combining strengths to deliver both economic impact and exceptional guest value, reaffirming our commitment to driving tourism growth in the emirate.' As part of DCT Abu Dhabi's Tourism Strategy 2030, the partnership with Rotana underscores the emirate's commitment to sustained, collaborative growth. It is one of several recent alliances formed to enhance Abu Dhabi's global profile, increase visitor numbers, and deliver seamless, tailored experiences across key international and regional markets. For every three consecutive nights booked, the third night is free. For longer stays, the offer continues (e.g., stay 6, pay 4), creating greater value the longer guests stay. The summer promotion also includes: • Free stays and dining for children across all room categories • Complimentary extra beds for kids, making it ideal for families • Access to curated leisure experiences at participating Rotana hotels in Abu Dhabi
Campaign ME
4 days ago
- Campaign ME
MiQ launches MiQ Sigma to unify programmatic ecosystem through AI
Global programmatic media partner MiQ today announced the launch of MiQ Sigma, a transformative AI-powered advertising technology trained on the world's most connected data set. Built with programmatic excellence at its core, MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. Sophisticated AI is used across the platform to improve planning, audience development, and activation, allowing traders to drive market-leading outcomes for brands and agencies. MiQ Sigma is now the only advertising tool that connects the entire programmatic ecosystem in one place. This unified platform brings together data, technology, and campaign workflows, while applying advanced AI to make smarter decisions with speed. With the help of its trading agent, traders can reach valuable audiences across multiple DSP and SSP platforms and through different programmatically-enabled media across any screen. Wassim Mneimneh, MENAT Managing Director at MiQ, comments, 'MiQ Sigma represents a major step forward for MENAT advertisers. As the region accelerates its AI ambitions – including plans to build the world's largest AI campus outside the US in the UAE – it's clear it is a vital player in shaping the future of AI adoption. MiQ Sigma transforms the promise of AI into advertising performance, tackling one of the region's biggest challenges – fragmented data across digital channels.' In early testing, MiQ Sigma has shown to increase conversion rate by 132 per cent and reduce cost per action by 57 per cent. This is accomplished through key features, including: Sigma intelligence: Powerful visualisation featuring hundreds of diverse data feeds, spanning 'watching, browsing and buying' behaviours of over 1.7 billion global audience profiles Powerful visualisation featuring hundreds of diverse data feeds, spanning 'watching, browsing and buying' behaviours of over 1.7 billion global audience profiles Trading agent : Campaign management and optimisation features supported by an interactive trading agent, trained on 15 years of MiQ trading data and underpinned by the three leading LLMs (Claude, Gemini, and ChatGPT). Through simple, natural language commands, the agent enables traders to make quicker multi-DSP decisions and take immediate action : Campaign management and optimisation features supported by an interactive trading agent, trained on 15 years of MiQ trading data and underpinned by the three leading LLMs (Claude, Gemini, and ChatGPT). Through simple, natural language commands, the agent enables traders to make quicker multi-DSP decisions and take immediate action Gen AI personas: Custom audience profiles, built by generative-AI and accessed through natural language prompts, bring audience planning to life in seconds. MiQ Sigma is available immediately to MENAT outbound clients. For more information or to request a demo, visit:
Khaleej Times
6 days ago
- Khaleej Times
Saudi Signs Media launches Digital Screen Network inside Riyadh Metro carriages
Saudi Signs Media, in strategic partnership with Rotana Signs, has been awarded the expansive network of 2,688 Digital Screens inside 448 metro carriages, constituting 183 trains that operate across all 6 lines. This public transport system marks the largest urban transit system in the Kingdom that has already welcomed over 18 million passengers and conducted 162,000+ trips since its launch. Supporting advertisers communicate with a diverse passenger profile, each carriage accommodates six Digital Screens strategically installed adjacent to the carriage sliding doors and respected journey progress displays, ensuring maximum visibility for all passengers as it is a point of focus for needed journey information. Given the considerable passenger dwell time spent commuting from points of origin to destination, passengers within the metro carriage are subject to a confined, distraction-free environment that advertisers can capitalise on and ensure high opportunity-to-see (OTS) rates helping enhance brand recall and maximum impact. This placement, combined with the daily routine of commuters across all six lines reinforces and deepens brand presence. Essentially the Riyadh Metro serves all members of the public and visiting individuals from abroad. This integrated Digital Screen network grants brands presence in a novel and in-demand environment that transforms every ride into a valuable advertising opportunity and touchpoint. Commenting on this project, Hassan Zaini, the deputy CEO of sales said: "We take great pride in contributing to Riyadh's development journey. The presence of Rotana Signs' screens inside Riyadh Metro reflects our commitment to delivering innovative advertising solutions that support the city's growth and align with the objectives of Vision 2030. This expansion builds on our regional track record, including successful media operations within Dubai Metro and the Haramain High-Speed Railway. Backed by the expertise of our sister companies, we continue to empower brands through strategic platforms across the region's leading transit networks." As Riyadh continues its transformation into a global hub of innovation and connectivity, this landmark deployment inside Riyadh Metro not only amplifies the visibility of brands but also marks a significant stride toward smarter, more immersive urban advertising experiences that move with the city.
