Tariffs push Mitsubishi to raise U.S. vehicle prices by 2.1%
WASHINGTON, D.C.: Mitsubishi Motors is the latest automaker to raise prices in the United States, joining a growing list of car companies adjusting to higher costs triggered by new U.S. import tariffs.
The Japanese carmaker said this week it will increase U.S. vehicle prices by an average of 2.1 percent, starting June 18. The move comes after President Donald Trump's administration imposed a 25 percent tariff in April on car imports from Japan and other nations — a decision that briefly halted Mitsubishi's U.S. deliveries.
The company confirmed that shipments to dealers, which had been suspended at ports, resumed last week.
"This is a direct result of our regular and ongoing review of pricing in order to ensure we are in line with segment expectations," Mitsubishi said in a statement.
The company's U.S. sales have been climbing, with a strong performance in 2024 (110,000 units sold — up 26 percent from the previous year) and an 11 percent increase in the first quarter of 2025.
Dealers have been informed that the suggested retail price increases won't affect vehicles already in showrooms.
Mitsubishi also highlighted ongoing investment in new models and technologies, including updates to the 2025 Outlander, a new EV launch in the U.S., and a potential jointly developed vehicle with Nissan to be built domestically.
In May 2025, other carmakers also responded to the tariff pressure: Subaru raised U.S. prices by up to $2,055 on some models, while Ford hiked prices by up to $2,000 on three vehicles produced in Mexico.
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