Location, Location, Location fans 'feeling ancient' after spotting detail in Channel 4 show
Location, Location, Location fans 'feeling ancient' after spotting detail in Channel 4 show
Location, Location, Location: 25 Years and Counting saw viewers looking back at the average UK house price when the Channel 4 programme first aired in 2000
Location, Location, Locations viewers were left aghast after watching the milestone special of Channel 4's classic property show. Those tuning in to celebrate the series reaching 25 years on air were confronted by the skyrocketing cost of UK properties.
The stark contrast was highlighted as the programme reminisced over the days when presenters Kirstie Allsopp and Phil Spencer began matching prospective homeowners with their ideal properties in 2000, during which time the average house price was a mere £77,000.
Fast forward to the anniversary year, viewers caught their breath as one pair sought to acquire a "pokey, tiny" flat priced at a staggering £400,000.
Kirstie Allsopp and Phil Spencer celebrated the 25th anniversary of the show- but viewers felt fury
(Image: (Image: CHANNEL 4) )
The anniversary episode, 25 Years of Location, Location, Location, not only celebrated the successes but also illustrated the daunting realities of the current housing market – having massively surged over the last 25 years.
Audiences were astounded as Kirstie recounted tales from Walthamstow where one couple had seen over 70 properties, bid on 20, and been outbid every single time.
Article continues below
The property hunt woes were widespread, exemplified by one wife and mother's admission: "I feel like we've looked at every single house in Warwickshire and still haven't found anywhere that has everything we want."
Kirstie and Phil have experienced highs and lows during their years on the show
(Image: (Image: Getty) )
By 2016, there had been an astronomical 154% rise in property prices since the start of the series, and the issue of affordability has only worsened over time, reports the Express.
Stunned by the revelation, a viewer took to social media expressing disbelief: "Omg, house prices had risen 80% by 2004 since the start of #locationlocationlocation with more than 100% mortgages. A mental stat for 20 years ago."
Another exclaimed: "Year 2000: No Rightmove, no mobiles, no websites, average house price of £77k. Anyone else feeling absolutely ancient right now? (And jealous of those who are 15 years older than me) #locationlocationlocation."
Kirstie Allsopp delivered unwelcome truths on Location, Location, Location's 25th anniversary show
(Image: (Image: GETTY) )
Viewers were taken aback when confronted with the current London property prices that first-time buyers face. "Why the f*** would anyone want to live in a pokey flat in London for £400,000?" one viewer questioned as they watched a couple haggle over a Wood Green property.
Another exclaimed: "'No need for builders, no extra costs,' narrates Phil Spencer as young first-time buyers inspect a newbuild #leasehold money pit flat with an asking price of 400k!"
After hearing Phil's stance, one fan wrote: "Nooo avoid new build flats! Cladding and service charge nightmare," the viewer warned, sharing their own harsh lessons.
Article continues below
Conversely, many continue to praise Kirstie and Phil's expertise, having charmed audiences for years with their property series, which has become a beloved fixture on British television.
Location, Location, Location is available to watch on Channel4.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
North Wales Chronicle
38 minutes ago
- North Wales Chronicle
Ladbrokes ads banned over use of ‘Ladbucks' likely to appeal to under-18s
The TV ad, seen in December, featured a voiceover that stated: 'This is a Ladbuck, the new way to get rewarded at Ladbrokes, and these are some of the 100 million Ladbucks that will be dropping weekly. 'Collect them on our free to play games and choose rewards like free spins, free bets and more … Plus you can even use them to play your favourite games for free in our Ladbucks arcade. Like Fishin Frenzy and Goldstrike.' A Video on Demand ad, seen on Channel 4 around the same time, was the same as the TV ad. The Advertising Standards Authority (ASA) received two complaints that the term 'Ladbucks' was likely to be of strong appeal to under-18s. Ladbrokes said the term 'Ladbucks' was chosen as a play on the word Ladbrokes, and because it referenced, through the use of the term bucks, that it had value on the Ladbrokes website. They said the word had no origins in youth culture and believed that it was not of inherent strong appeal to under-18s, and highlighted that both ads had targeting restrictions to reduce the likelihood of children viewing them. The firm said it believed that the term was not associated with any coins from video games which were popular with under-18s, adding that 'V-Bucks' from Fortnite and 'Robux' from Roblox were in-game currencies that had to be purchased before being used to buy in-game items. Further, it did not believe the term 'lad' referred to a boy or young man and said its brand had never been used in that context. The ASA said several online games popular with under-18s, such as Roblox and Fortnite, had their own in-game currencies, which were called Robux and V-Bucks respectively. These currencies, which could be both bought and earnt through gameplay, were depicted as coins, and spent within in-game stores, usually on cosmetic items that enhanced gameplay. According to Ofcom's 2024 report into media use and attitudes, 60% of children aged between three and 17 years gamed online, while 89% of 11 to 18-year-olds gamed online weekly, with categories of games that were most popular including building games, such as Roblox, followed by games played against others, such as Fortnite. The ASA said it considered the term 'Ladbucks', through the suffix 'bucks', had strong similarities to the in-game currencies Robux and V-Bucks. It said the name 'Ladbucks', when considered alongside the imagery and the application of the coin in the ads, was 'depicted in a manner which was similar to features in video games popular with children'. 'We therefore considered the term in the ads was likely to be of strong appeal to under-18s and breached the Code,' it said. The watchdog ruled that the ads must not appear again in their current form, adding: 'We told Ladbrokes not to include content in ads that was reflective of youth culture or which had strong appeal to those under 18 years of age.' A spokesman for Entain, which owns Ladbrokes, said: 'We are disappointed by the ASA's ruling on our 'Ladbucks' advertising campaign, and we are seeking an independent review of what we consider to be a flawed decision. 'For example, it is based on an inaccurate comparison with games such as Fortnite or Roblox and their in-game currencies. Entain works extremely carefully to ensure that its advertising does not target or appeal to under-18s. 'We maintain that this was a responsibly created and targeted campaign, pre-approved by Clearcast and only shown after the watershed.'
Leader Live
38 minutes ago
- Leader Live
Ladbrokes ads banned over use of ‘Ladbucks' likely to appeal to under-18s
The TV ad, seen in December, featured a voiceover that stated: 'This is a Ladbuck, the new way to get rewarded at Ladbrokes, and these are some of the 100 million Ladbucks that will be dropping weekly. 'Collect them on our free to play games and choose rewards like free spins, free bets and more … Plus you can even use them to play your favourite games for free in our Ladbucks arcade. Like Fishin Frenzy and Goldstrike.' A Video on Demand ad, seen on Channel 4 around the same time, was the same as the TV ad. The Advertising Standards Authority (ASA) received two complaints that the term 'Ladbucks' was likely to be of strong appeal to under-18s. Ladbrokes said the term 'Ladbucks' was chosen as a play on the word Ladbrokes, and because it referenced, through the use of the term bucks, that it had value on the Ladbrokes website. They said the word had no origins in youth culture and believed that it was not of inherent strong appeal to under-18s, and highlighted that both ads had targeting restrictions to reduce the likelihood of children viewing them. The firm said it believed that the term was not associated with any coins from video games which were popular with under-18s, adding that 'V-Bucks' from Fortnite and 'Robux' from Roblox were in-game currencies that had to be purchased before being used to buy in-game items. Further, it did not believe the term 'lad' referred to a boy or young man and said its brand had never been used in that context. The ASA said several online games popular with under-18s, such as Roblox and Fortnite, had their own in-game currencies, which were called Robux and V-Bucks respectively. These currencies, which could be both bought and earnt through gameplay, were depicted as coins, and spent within in-game stores, usually on cosmetic items that enhanced gameplay. According to Ofcom's 2024 report into media use and attitudes, 60% of children aged between three and 17 years gamed online, while 89% of 11 to 18-year-olds gamed online weekly, with categories of games that were most popular including building games, such as Roblox, followed by games played against others, such as Fortnite. The ASA said it considered the term 'Ladbucks', through the suffix 'bucks', had strong similarities to the in-game currencies Robux and V-Bucks. It said the name 'Ladbucks', when considered alongside the imagery and the application of the coin in the ads, was 'depicted in a manner which was similar to features in video games popular with children'. 'We therefore considered the term in the ads was likely to be of strong appeal to under-18s and breached the Code,' it said. The watchdog ruled that the ads must not appear again in their current form, adding: 'We told Ladbrokes not to include content in ads that was reflective of youth culture or which had strong appeal to those under 18 years of age.' A spokesman for Entain, which owns Ladbrokes, said: 'We are disappointed by the ASA's ruling on our 'Ladbucks' advertising campaign, and we are seeking an independent review of what we consider to be a flawed decision. 'For example, it is based on an inaccurate comparison with games such as Fortnite or Roblox and their in-game currencies. Entain works extremely carefully to ensure that its advertising does not target or appeal to under-18s. 'We maintain that this was a responsibly created and targeted campaign, pre-approved by Clearcast and only shown after the watershed.'
Rhyl Journal
an hour ago
- Rhyl Journal
Ladbrokes ads banned over use of ‘Ladbucks' likely to appeal to under-18s
The TV ad, seen in December, featured a voiceover that stated: 'This is a Ladbuck, the new way to get rewarded at Ladbrokes, and these are some of the 100 million Ladbucks that will be dropping weekly. 'Collect them on our free to play games and choose rewards like free spins, free bets and more … Plus you can even use them to play your favourite games for free in our Ladbucks arcade. Like Fishin Frenzy and Goldstrike.' A Video on Demand ad, seen on Channel 4 around the same time, was the same as the TV ad. The Advertising Standards Authority (ASA) received two complaints that the term 'Ladbucks' was likely to be of strong appeal to under-18s. Ladbrokes said the term 'Ladbucks' was chosen as a play on the word Ladbrokes, and because it referenced, through the use of the term bucks, that it had value on the Ladbrokes website. They said the word had no origins in youth culture and believed that it was not of inherent strong appeal to under-18s, and highlighted that both ads had targeting restrictions to reduce the likelihood of children viewing them. The firm said it believed that the term was not associated with any coins from video games which were popular with under-18s, adding that 'V-Bucks' from Fortnite and 'Robux' from Roblox were in-game currencies that had to be purchased before being used to buy in-game items. Further, it did not believe the term 'lad' referred to a boy or young man and said its brand had never been used in that context. The ASA said several online games popular with under-18s, such as Roblox and Fortnite, had their own in-game currencies, which were called Robux and V-Bucks respectively. These currencies, which could be both bought and earnt through gameplay, were depicted as coins, and spent within in-game stores, usually on cosmetic items that enhanced gameplay. According to Ofcom's 2024 report into media use and attitudes, 60% of children aged between three and 17 years gamed online, while 89% of 11 to 18-year-olds gamed online weekly, with categories of games that were most popular including building games, such as Roblox, followed by games played against others, such as Fortnite. The ASA said it considered the term 'Ladbucks', through the suffix 'bucks', had strong similarities to the in-game currencies Robux and V-Bucks. It said the name 'Ladbucks', when considered alongside the imagery and the application of the coin in the ads, was 'depicted in a manner which was similar to features in video games popular with children'. 'We therefore considered the term in the ads was likely to be of strong appeal to under-18s and breached the Code,' it said. The watchdog ruled that the ads must not appear again in their current form, adding: 'We told Ladbrokes not to include content in ads that was reflective of youth culture or which had strong appeal to those under 18 years of age.' A spokesman for Entain, which owns Ladbrokes, said: 'We are disappointed by the ASA's ruling on our 'Ladbucks' advertising campaign, and we are seeking an independent review of what we consider to be a flawed decision. 'For example, it is based on an inaccurate comparison with games such as Fortnite or Roblox and their in-game currencies. Entain works extremely carefully to ensure that its advertising does not target or appeal to under-18s. 'We maintain that this was a responsibly created and targeted campaign, pre-approved by Clearcast and only shown after the watershed.'
