ARKS Enters Fragrance with Unisex Scent ‘ARKS Day'
ARKS, the premium lifestyle brand co-founded by Ranbir Kapoor, has officially stepped into the world of perfumery with the launch of its debut fragrance, ARKS Day. Extending the brand's minimal, refined design ethos into scent, this marks a new chapter for ARKS—one that evokes a complete lifestyle experience.
Positioned as more than just a fragrance, ARKS Day is described as the final, invisible layer before you step out—a quiet expression of self-assuredness and balance. The unisex Eau de Parfum features:
Top Notes : Mandarin, Petitgrain
Heart Notes : Ginger, Jasmine
Base Notes: Musk, Vetiver
Its composition blends fresh citrus with woody warmth and musk, creating a gender-neutral, long-lasting fragrance made to be worn throughout the day. The scent contains 18% perfume concentration, ensuring a strong but subtle presence.
Ranbir Kapoor, Founder of ARKS, shared:
'ARKS Day evokes memories of warmth, comfort, and the people who've shaped me. It's familiar yet confident—a scent that lives in quiet strength.'
Abhinav Verma, Co-founder & CEO, added:
'This launch represents a natural evolution of ARKS—from clothing to an immersive lifestyle brand. ARKS Day deepens how our community connects with us—through scent, feeling, and ritual.'
To launch the fragrance, ARKS rolled out a campaign film fronted by Kapoor and supported by its community of creators, or 'ARKS Insiders' — including Varun Duggirala, Anshuka Parwani, Sukhmani Gambhir, Sahiba Bali, Rob, Barkha Singh, and Moses Kaul.
The fragrance is exclusively available in India, retailing at INR 2,999, and is now available at:
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
News18
6 hours ago
- News18
Ranbir Kapoor-Alia Bhatt Serve Glam, Kareena Flaunts Sindoor In New Pics Ftom Aadar Jain's Wedding
Last Updated: Kareena Kapoor, Alia Bhatt & Ranbir Kapoor shine in unseen pics from Aadar Jain-Alekha Advani's wedding. Fans adore Kareena's sindoor glow & Ranbir-Alia PDA. It may have been nearly four months since Aadar Jain and Alekha Advani tied the knot in a regal celebration, but the magic of their wedding is far from fading—especially for the bride herself. Over the weekend, Alekha took to Instagram and shared a set of unseen pictures from her special day, sending social media into a frenzy once again. While the series of photos offered glimpses into the couple's intimate moments—from Alekha's bridal walk to candid shots with her groom Aadar—it was the star-studded guest list that had fans swooning. And leading the pack were none other than Kareena Kapoor Khan, Alia Bhatt, and Ranbir Kapoor, who added sheer glam to the wedding festivities. Among the most loved clicks was a vibrant portrait of Kareena Kapoor posing with the bride and groom. Draped in a stunning red saree with sindoor adorning her forehead and that signature Kareena glow, she exuded timeless elegance. Standing next to her was Riddhima Kapoor Sahni, completing the picture-perfect Kapoor family moment. The next scroll unveiled Bollywood royalty—Ranbir Kapoor and Alia Bhatt—posing in impeccable style. Ranbir looked every bit the classic groom's cousin in a forest green sherwani paired with ivory pyjamas, while Alia turned heads in a beige, shimmery saree that oozed grace. Her retro-style bun and minimal glam makeup added a vintage charm to her contemporary look. The wedding, held earlier this year, was a celebration that brought together generations of the Kapoor Khandaan under one roof. Besides Kareena, Ranbir, and Alia, the event also saw appearances by Saif Ali Khan, Neetu Kapoor, Babita Kapoor, Randhir Kapoor, and Rima Jain, making it a true Kapoor family affair. Outside the family, the guest list read like a who's who of Bollywood. The glitzy affair was attended by Ananya Panday, Suhana Khan, Gauri Khan, Rekha, Anil Kapoor, Tina Ambani with Anil Ambani, and Shloka and Akash Ambani, adding sparkle to the already dazzling celebration. For the unversed, Aadar Jain is the grandson of the legendary Raj Kapoor and son of Rima and Manoj Jain. Though he's kept a relatively low profile compared to his famous cousins, this wedding ensured all eyes were on the newest Kapoor couple. Alekha's heartfelt post brought back the charm of a night that blended old-world grandeur with modern elegance—and reminded fans that when it comes to weddings, no one does it quite like the Kapoors. First Published:
News18
7 hours ago
- News18
Vivek Oberoi Joins Nitesh Tiwari's Ramayana: Take A Look At Full Cast
Last Updated: The first part of Nitesh Tiwari's Ramayana will hit theatres on Diwali 2026. Nitesh Tiwari's upcoming film Ramayana has been creating a buzz ever since it was announced. The movie will star Ranbir Kapoor in the lead. Set to release in two parts, the epic saga now has a new cast member. If the latest updates are to be believed, Vivek Oberoi has been roped in to play a pivotal role. The first instalment of the movie will arrive in theatres on Diwali 2026. As the film continues to make headlines, let's take a look at the star cast of Ramayana. Leading the talented ensemble cast is Ranbir Kapoor who plays Lord Rama in the film. Joining him to play Sita is Sai Pallavi. She will make her Bollywood debut with the mythological drama. One of the most talked about characters in the film is Ravana, who will be played by Kannada superstar Yash. The project will mark the KGF actor's entry into Hindi cinema. On the other hand, Sunny Deol takes on the role of Lord Hanuman. According to reports, Amitabh Bachchan has reportedly been roped in to play Jatayu. Meanwhile, Lara Dutta, Kajal Aggarwal and Rakul Preet Singh will be seen as Kaikeyi, Mandodari and Surpanakha. The list does not end here. Mohit Raina, who gained fame for portraying Lord Shiva in Devon Ke Dev…Mahadev, will reprise his role in the Ramayana. Ravi Dubey is also a part of the cast and will be seen essaying the role of Lakshman. Arun Govil, who played Ram in Ramanand Sagar's TV series Ramayan, will be back on the big screens as King Dasharath. Kunal Kapoor as Lord Indra, Vivek Oberoi as Vidhyutjiva, and Adinath Kothare as Bharat make up the supporting cast. Anil Kapoor and Vikrant Massey may portray King Janaka and Prince Meghnad, respectively. However, a source dismissed the rumours regarding their casting. Recent reports suggest that the Central Board of Film Certification (CBFC) has cleared the first promo of Ramayana. The 2 minute-36 second promo has received a 'U' certificate from the Mumbai Regional Office of the board. First Published:
News18
15 hours ago
- News18
Akash Ambani Spotted Leaving In Style After A Quick Visit To Friend Ranbir Kapoor's House I WATCH
Akash Ambani Spotted Leaving In Style After A Quick Visit To Friend Ranbir Kapoor's House I WATCH Last Updated: June 07, 2025, 12:53 IST Movies Trust Reliance Jio chairman Akash Ambani to always keep things stylish! Akash was spotted leaving Ranbir Kapoor's house in style on Saturday morning. Watch this video for all the details! bollywood news | entertainment news live | latest bollywood news | bollywood | news18 | n18oc_moviesLiked the video? Please press the thumbs up icon and leave a comment. Subscribe to Showsha YouTube channel and never miss a video: / showshaindia Follow Showsha on Instagram: / showsha_ Follow Showsha on Facebook: / showsha Follow Showsha on X: Showsha on Snapchat: / 6yeotzey More entertainment and lifestyle news and updates on: homevideos Akash Ambani Spotted Leaving In Style After A Quick Visit To Friend Ranbir Kapoor's House I WATCH CNN name, logo and all associated elements ® and © 2024 Cable News Network LP, LLLP. A Time Warner Company. All rights reserved. CNN and the CNN logo are registered marks of Cable News Network, LP LLLP, displayed with permission. Use of the CNN name and/or logo on or as part of does not derogate from the intellectual property rights of Cable News Network in respect of them. © Copyright Network18 Media and Investments Ltd 2024. All rights reserved.
