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Saoirse Hanley: Content creators are rushing to change their surnames after marriage, but it feels to me like giving up a piece of your personal brand

Saoirse Hanley: Content creators are rushing to change their surnames after marriage, but it feels to me like giving up a piece of your personal brand

Irish Independent15 hours ago
Do you ever find yourself going back to look at something you saw online because you're sure you've misread it? Lately it's been happening to me a lot, namely when it comes to names. I was scrolling on TikTok recently when a creator I knew by a specific surname appeared on my feed with an entirely different moniker. She looked the same, her content was the same, but her surname wasn't.
'But hang on,' I thought, 'wasn't her wedding video posted mere hours ago? Did entertainment platforms not just reveal photos from the glitzy Greek reception?' It seemed to me as though the influencer had changed her name to her new husband's before the ink on the marriage certificate had dried. Had the cake even been cut before her maiden name was?
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