logo
Foodie tour of Namwon uncovers surprises

Foodie tour of Namwon uncovers surprises

Korea Herald06-03-2025
Meltingly tender pork paired with wine stands out in city best known for mudfish soup
NAMWON, North Jeolla Province — Namwon is a foodie city.
And that is increasingly palpable as trendy eateries like a gluten-free, sugar-free bakery for the health-conscious and a bar known for pairing wine with jambon, jamon and salami open up around the city.
It's worth the roughly two-hour high-speed KTX ride from Seoul to sample the food options in Namwon, because unlike in the capital, venues are much less crowded, meaning more space to kick back and relax while indulging in great food.
Namwon classics like a fish soup called chueotang is one way to bring a visit to Namwon to a successful close.
The Chop Shop
This bar opened in 2019 but dates back by at least two decades, when Park Hwa-chun began raising a new breed of pigs called Berkshire-K.
Meats produced here ranges from jambon, dry-cured with sea salt and spices, to jamon, redder and saltier, but still silken, to salami, a rough textured sausage.
'We pair them with wine, which balances out saltiness. Ours isn't that salty in the first place compared to what you might have tried elsewhere. We've figured out 'Korean salty,'' said Park Ja-yeon, Hwa-chun's elder son who runs the shop.
The 32-year-old Park doesn't just serve travelers stopping by, he has also been organizing interactive programs for elementary to high school students to see how meat is processed.
For college students, such programs are more intense, allowing them to tour processing factories nearby.
Factories aside, The Chop Shop is the only establishment in Korea that not only processes meat, but also maintains pig farms, Ja-yeon said, mentioning their pig farm 500 meters above sea level. This means shorter summer weather, which helps with raising the pigs.
'We traveled down here to see if the meats taste as good as online reviews say,' said Lim Young-eun, a 20-something Seoulite who made the trip with friends last year.
'Taste is a bit subjective. What I can definitively say is that they aren't smelly. No aftertaste. I think that alone is a big plus,' she added.
Jambon, jamon and salami are not household terms in Korea, yet that does not mean they cannot be everyday foods for Koreans some day, according to the younger Park.
'For some young people I serve every day, this might just turn out to be their comfort food,' Park said.
No Sugar
Having opened in December, No Sugar is a bakery that seeks to cater to the health-conscious looking to cut back on foods with added sugar.
While removing sugar entirely from its lineup, the bakery has not sacrificed variety. On the shelves were rice sticks, brown rice chocolate loaves and madeleines.
'We want bread that's healthy with flavors,' said Lee Sung-hee, who heads the shop that is partially funded by the government. The city of Namwon won a Korean government grant to boost its local economy, and agreed to jointly run the shop with a co-op set up by Namwon farmers.
Lee, a native of Namwon, said her bakery advances a bigger cause, noting the proceeds are distributed to residents nearby aged 80 and older as an allowance.
The bakery has a high ceiling and floor-to-ceiling windows that afford a view of the surrounding landscape. This offers 'the kind of peace and quite' hard to come by at packed shops in Seoul, said Pyo Ye-lim, a Seoul resident.
'Seoul hot spots with something that tastes just as good are always packed,' she said, noting she deemed No Sugar just as tasty and much less stuffy inside.
One complaint, if she were to make one, was how the bakery seemed less invested in actively drawing people in, Pyo added, pointing out it could not be reached by public transportation.
Chueotang
Chueotang, a soup that highlights loaches, also known as mudfish, is a Namwon classic.
Thanks to immediate access to the freshwater fish, the southwestern city offers different varieties of the soup. Prepared with soybean paste and vegetables like radish greens and chives in addition to the mudfish, the soup is generally not spicy.
Perilla powder is sprinkled on top to add to the savory taste.
'We come here almost every weekend,' said Kim Nam-jeong, 77, referring to her husband of the same age with whom she has frequented Hwangto Restaurant for the last 15 years.
The couple, who have called Namwon their lifelong home, said they feel at peace when visiting the restaurant, which can seat up to 70 people. It is well known among locals — 7 out of 10 customers are locals, according to the restaurant manager.
Chueotang is believed to boost stamina, and the squiggly fish is sometimes offered as a separate fried dish. Try the crispy fried fish bone, which crackles when chewed.
Gwanghalluwon
Strolling through Gwanghalluwon, a garden compound, is a gratifying way to conclude a food tour of Namwon, said Kim Sun-joo, a guide at the city-operated garden with a pavilion.
The garden from the early Joseon era (1392-1910) was built to portray the eternal universe envisioned by Joseon officials.
'There's philosophy behind all these pavilions, halls and ponds,' Kim said. 'They're food for thought.'
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Lee to meet Bill Gates to discuss global health issues, collaboration
Lee to meet Bill Gates to discuss global health issues, collaboration

Korea Herald

time32 minutes ago

  • Korea Herald

Lee to meet Bill Gates to discuss global health issues, collaboration

President Lee Jae Myung plans to meet Bill Gates, chair of the Gates Foundation and Microsoft Corp. co-founder, in Seoul on Thursday, the presidential office said Wednesday. Gates, who has spearheaded initiatives on climate change, poverty reduction and global health through the foundation, is visiting South Korea to reportedly explore cooperation with Korean pharmaceutical companies on a vaccine supply project for low-income countries. During the meeting at the presidential office, the two are expected to discuss global health issues and potential collaboration in the sector, according to officials. (Yonhap)

HD KSOE acquires Doosan Vina at W290b
HD KSOE acquires Doosan Vina at W290b

Korea Herald

time5 hours ago

  • Korea Herald

HD KSOE acquires Doosan Vina at W290b

Shipbuilding giant looks to bolster production of independent tanks to maximize profitability of eco-friendly vessels HD Korea Shipbuilding & Offshore Engineering, an intermediary holding firm of Korean shipbuilding conglomerate HD Hyundai, said Wednesday that it has signed a deal with Doosan Enerbility to acquire the latter's Vietnamese company, Doosan Vina, in order to expand its lineup of eco-friendly vessels. According to HD KSOE, it agreed to buy out Doosan Enerbility's 100 percent stake in Doosan Vina at a price of 290 billion won ($207 million). Doosan Enerbility said it will utilize the 290 billion won it secures from the deal to expand facilities in core businesses, such as small modular reactors and gas turbines, which are seeing rapid growth in demand amid the increasing need for energy and carbon reduction across the globe. Doosan Vina, which was established in 2006 in the Dung Quat Economic Zone of Quang Ngai Province, Central Vietnam, has manufactured boilers for thermal power plants, port cranes and modules for liquefied natural gas plants. HD KSOE plans to carry on the existing business of Doosan Vina while utilizing the newly acquired site as a regional foothold to build independent tanks and port cranes for the Asian region. An independent tank is a key component in eco-friendly vessels such as LNG-fueled vessels, liquefied petroleum gas carriers, ammonia carriers and liquefied carbon dioxide carriers. 'This deal was able to be finalized as it fulfills the interests of both companies, backed by the government's cooperation and support,' said an HD KSOE official. 'As we have expanded our production capacity of eco-friendly equipment, we plan to maximize profitability by bolstering our lineup of globally competitive eco-friendly vessels."

Hybe continues to rely heavily on BTS for profit despite diversification push
Hybe continues to rely heavily on BTS for profit despite diversification push

Korea Herald

time5 hours ago

  • Korea Herald

Hybe continues to rely heavily on BTS for profit despite diversification push

J-Hope's world tour accounted for 40 percent of company's concert revenue in Q2: analyst Despite Hybe's ongoing efforts to diversify its business and reduce dependence on BTS, new data shows the K-pop powerhouse still relies heavily on its flagship group for generating profit. Earlier in August, the company announced a record quarterly revenue of 705.6 billion won ($504.4 million) with 63 percent coming directly from artist-driven activities such as concerts and albums. While overall album sales fell 8.4 percent year-on-year, concert revenue offset the decline. Concerts alone accounted for 26.7 percent of total revenue, jumping 31 percent year-on-year to 188.7 billion won, leading overall growth. Nearly 40 percent of Hybe's concert revenue in the second quarter came from BTS member J-Hope's 'Hope on the Stage' world tour, according to Kim Hyun-yong, an analyst at Hyundai Motor Securities, speaking in a local news show Tuesday. If accurate, it would mean J-Hope generated about 75.5 billion won — roughly 10 percent of Hybe's total quarterly earnings. J-Hope's tour ran from February to June across 16 cities, staging 33 shows and drawing about 500,000 fans, including sold-out stadiums in Los Angeles and Mexico City. The finale took place at Goyang Sports Complex in Gyeonggi Province in June. BTS member Jin's solo tour boosted Hybe's performance, as did Seventeen's fan meetings in Japan and world tours by Tomorrow X Together and Le Sserafim, which together attracted 1.8 million concertgoers worldwide. Indirect revenue streams such as merchandise, licensing, content and fan club memberships accounted for 37 percent, or 257.8 billion won, of Hybe's total revenue. Hybe's Disney-style vision faces limits Since 2022, Hybe Chairman Bang Si-hyuk has promoted Hybe as a '360-degree business,' likening it to Disney in its pursuit of intellectual property-driven growth across music, tech and fandom platforms. He has described Hybe as 'half a tech company,' aiming to be self-sustaining and not reliant on any single artist. However, the latest results suggest otherwise. Most of Hybe's profits still come from direct artist activities, raising questions about the pace of its diversification strategy. Hybe has been investing in new groups and expanding its global fan platform Weverse, but so far no act has been able to match BTS' sales power. NewJeans emerged as a next-generation K-pop star in 2022; however, NewJeans' ongoing legal dispute with Hybe subsidiary Ador has kept the group inactive. Meanwhile, Hybe America's girl group Katseye, launched with Geffen Records under a localized K-pop training system, has yet to make a significant financial impact despite placing two songs — 'Gabriela' and 'Gnarly' — on the Billboard Hot 100 within just over a year since its debut.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store