onWater Fish App Launches Next-Gen Tools to Power the Future of Angling
BOULDER, Colo.--(BUSINESS WIRE)-- onWater Fish, the leading app for anglers and water-based exploration, today launched their Summer 2025 update with a suite of next-gen tools designed to help users better understand their fishing patterns, make more informed decisions on the water, and support conservation efforts. The trio of enhancements include a smart Journal, a patented AI Trout Measuring Tool, and a MyWaters feature for personalized insights that include notifications when conditions align with past fishing success. These new and improved features are part of onWater's growing suite of tools built to power the future of fishing.
With a new 'MyWaters' tool, anglers can monitor their favorite spots. The app delivers personalized alerts when conditions in those waters align with those of past successes, without compromising your spots through public sharing.
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'The way anglers connect with nature is evolving,' said Alex Maier, CMO and Head of Product at onWater. 'Our goal is to give users access and insights in the form of real-time environmental data, AI analysis, and personal performance tracking so they can become smarter and more environmentally conscious anglers.'
A Smarter Fishing Journal
onWater's enhanced Journal feature will give anglers a deeper look into their fishing habits and outcomes. With the updated Journal, anglers can now:
Journal smarter: Log catches and trips with no catches for a complete fishing history, and to better understand how, when, and why success happened.
Auto-record key conditions: River flow, weather, time of day, body of water, moon phase and more are tracked automatically.
Spot success patterns: Advanced insights displayed on a personalized dashboard help anglers understand what works and when.
'Imagine opening your dashboard and instantly seeing the best river flows, the perfect fly pattern for the day, and the ideal time to cast,' said Maier. 'You'll have access to everything you need, dialed by data, so all that's left is the thrill of the catch.'
AI Fish Measuring That Protects the Catch
onWater's patented AI Trout Measuring Tool, launching in beta, gives anglers an accurate, hands-off way to log their catches. The new tool protects fish health while improving data collection with:
No reference object required: Unlike other tools, onWater's AI model doesn't need a ruler, ball, or hand in frame to calculate measurements.
Fast, accurate results: The tool identifies a catch from among 107 species of fish and captures length with increasingly high precision.
Less handling, more conservation: With this tool, which was developed to supplement the needs of state and federal fisheries management agencies, fish spend less time out of water, reducing stress and improving survival rates.
A more data-rich fishing history: Anglers may track whether fish were kept or released, aiding conservation organizations and resource managers.
Angling with Insight, Not Guesswork
Unlike other fishing apps that contribute to spot burning, onWater is built to help individual anglers fish smarter. Instead of revealing exact catch locations to all users, it empowers each fisher to understand the why behind their great days on the water.
With a new 'MyWaters' tool, anglers can monitor their favorite spots. The app delivers personalized alerts when conditions in those waters align with those of past successes, helping you know the right where, when, and how to fish, without compromising your spots through public sharing.
Leveraging scientific data such as fish metabolic rates and water temperatures across every body of water in the United States, MyWaters works alongside the enhanced Journal to increase your chances of success. The more you fish, the more insights you gain.
Discovery Tools and Public Access
In addition to its journal and insights capabilities, onWater offers a robust discovery experience with detailed data on more than 430,000 U.S. water bodies, including:
Species profiles and behavior by season
Fishing regulations and fishing reports on most bodies of water across the US
Access points and route planning tools
Recommendations for spin, fly, drift, bank, float, and wade fishing
Lake depth data (bathymetry) in select states today (rolling out more each month)
Integrated booking for private land through onWater's partnership with Land Trust
Nearby amenities including campgrounds, restrooms, fishing and tackle shops, parking lots, boat ramps, etc.
onWater sees angler empowerment and conservation as two sides of the same coin. With high engagement across both free and paid users, the platform is built to modernize the angling experience while also promoting responsible recreation and environmental stewardship.
About onWater
onWater is a modern fishing app that helps anglers discover and access fishing waters, log their trips, and gain powerful insights from their activity. Built by anglers, for anglers, onWater combines cutting-edge technology with a commitment to conservation and education. Download onWater in the App Store or head to OnWaterApp.com to learn more.
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