Omdia: Vizio CastOS and Amazon FireTV Gain Strong Momentum in North American TV Operating System
According to Omdia's latest TV Design and Features Tracker - Forecast - 1Q25, the competition in the TV market is increasingly focused not only on hardware features but also the battle between operating system platforms. The North American market is uniquely positioned, with major retailers now actively investing in owning and controlling TV operating systems. Companies such as Amazon and Walmart view TV OS platforms as strategic tools to deliver targeted advertising directly into consumers' living rooms, driving further ecommerce sales on their respective platforms.
Walmart made headlines with its acquisition of Vizio, announced in February 2024, and finalized in December of that year. Following the acquisition, Walmart has aggressively expanded sales of Vizio TVs with the company recently announcing their intention to introduce the VIZIO operating system on Walmart's onn TVs. Omdia forecasts Vizio CastOS to grow by 25.8% YoY for the full year of 2025, reaching 6.0 million units, up from 4.8 million in 2024.
Patrick Horner, Practice Leader, TV Set Research at Omdia commented, 'We forecast that Vizio CastOS will reach a 12.0% unit share of the North American market by the end of 2025, up from 9.7% in 2024. During the same period of 2025 Amazon FireTV is projected to maintain a slight edge above Vizio CastOS with a 12.6% market share, rising from 12.3% in 2024.'
In the first quarter of 2025, the average selling price of Vizio TVs declined 9.6% to $227, compared to $251 in 1Q24. In contrast, the overall selling price for TVs in North America increased by 2.0% over the same period, from $401 in 1Q24 to $409 in 1Q25. With 29% of US TV consumers ranking price as the most important factor when purchasing a TV, Walmart's well-established value-driven strategy is effectively leveraging price leadership to expand Vizio CastOS' unit share.
Horner added, 'Retailer owned TV brands are beginning to challenge traditional TV manufacturers in the value-priced $200-300 segment. Walmart's Onn brand and Vizio TV have increasingly competitive pricing, putting pressure on established market players. Meanwhile, Chinese TV set manufacturers such as TCL and Hisense are strategically shifting their focus toward more premium segments priced at $1,000 and above. They are ramping up mass production of extra-large LCD TV sets, supported by advanced technologies like Mini-LED backlights and quantum dots to deliver enhanced picture quality.'
Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a leading technology research and advisory group. With deep expertise in technology markets, grounded in insightful conversations with industry leaders and supported by hundreds of thousands of data points, Omdia's strategic market intelligence is our clients' competitive advantage. From R&D to ROI, we identify the most promising opportunities to drive the industry forward.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Wire
12 minutes ago
- Business Wire
Dropzone AI Secures $37M Series B, Putting AI Security Analysts on the Front Lines of Cyber Battlefield
SEATTLE--(BUSINESS WIRE)--Dropzone AI, the leading provider of AI SOC analysts, has raised $37 million in Series B funding, led by Theory Ventures and joined by Madrona, Decibel Ventures, Pioneer Square Labs, and IQT. This infusion of funding validates Dropzone AI's unique solution as it leads the market for AI SOC agents, delivering measurable and transformative security outcomes for clients like UiPath, Zapier, Pipe, Assala Energy, and over 100 other enterprises. Their AI-native approach equips security teams with a superior defense - reducing security risks, operational costs, and analyst burnout - uniquely addressing the limitations of legacy cybersecurity solutions. 'Dropzone AI's ability to autonomously triage and investigate security alerts with human-level reasoning is a game-changer in a market that's overwhelmed by alert fatigue and attack frequency," said Vivek Ramaswami, Partner at Madrona Ventures. "At Madrona we look for founders who are passionate about advancing their sector and have the technical ability to do so; Edward exemplifies this pairing of vision and acumen. We're proud to support him and the Dropzone team in building what modern security teams need to stay ahead." According to the 2024 ISC2 Cybersecurity Workforce Study, 67% of respondents face staffing shortages, worsened by layoffs and budget cuts, making it more difficult to secure their organizations and driving interest in AI SOC solutions as leaders recognize the need for fundamental change. Recent Gartner® research1 predicts that, 'multiagent AI in threat detection and incident response will rise from 5% to 70% of AI implementations to primarily augment — not replace — staff.' Additionally, we were recently named a Sample Vendor for AI SOC Agents within the 2025 Gartner® Hype Cycle ™ for Security Operations2. Dropzone AI is at the forefront of this transformative shift in cybersecurity strategies and investments, set to fundamentally redefine cybersecurity operations. 'Dropzone AI SOC analyst's performance is exceptional, delivering detailed, high-fidelity alerts within minutes,' said Andrew Marsh, Director of Information Security at Indiana Farm Bureau Insurance. 'This transparent, rapid processing and accuracy significantly elevates threat response capabilities.' Dropzone AI autonomously investigates security alerts, replicating the techniques of elite analysts and allowing SOCs to achieve coverage and speed that was not previously possible. CBTS, a North American IT services provider, uses Dropzone AI to enhance the efficiency and quality of its managed detection and response service. By offloading 30–50% of alert volume, the platform has significantly reduced repetitive work, allowing the team to focus more on threat hunting, customer onboarding, and improving coverage. 'Today's funding fortifies our market lead,' said Edward Wu, Founder and CEO of Dropzone AI. 'We're driving a generational shift in cybersecurity from manpower-bound, alert-chasing SOC teams to SOC teams backed by an army of autonomous AI agents that get to focus on what truly matters. This change is not optional; it's essential. We exist to level the playing field for cyber defenders, and we can field these next-generation capabilities right now. We know who we're working for. We'll ensure they always outmatch the attackers.' The capital will be deployed across three strategic pillars. First, Dropzone AI will amplify its global footprint to meet surging demands by growing sales, marketing, and customer-success teams, so more security teams can better protect and enable their businesses without large increases in headcount or budget. Second, the company will fast-track the creation of additional specialized, autonomous AI agents for manual security tasks. Finally, it will deepen and extend its roster of ecosystem partnerships and technical integrations, ensuring its solutions can work with security teams of all sizes, tool stacks, and maturity to boost operational efficiency, sharpen threat detection, and drive stronger ROI. "As the AI SOC market has begun to mature, Dropzone has pulled ahead of the pack," said Tomasz Tunguz, General Partner at Theory. "Their AI SOC analysts have been validated by some of the world's largest enterprises and MSSPs, and are in production across dozens of businesses – along with recognition from analyst firms like Gartner and Forrester. Dropzone's sales have taken off as they've established their position as a trusted category leader; we were excited to double down in the Series B to further accelerate their efforts and shape what's next in AI-native security platforms." To learn more about Dropzone AI or to book a demo, please visit: About Dropzone AI Dropzone AI weaponizes LLMs for cyber defenders, equipping them with armies of AI agents so that they can overmatch attackers. With Dropzone autonomously handling routine Tier 1 alert triage, organizations can spend less time on reactive security and more time on proactive security. The Dropzone AI SOC Analyst replicates the techniques of elite analysts and is trusted by more than 100 organizations, including Mysten Labs, Pipe, UiPath, and Zapier. Learn more by visiting ______________________________ 1 Gartner, 'Emerging Tech: Techscape for Detection and Response Startups,' Bhatia, Esha, and Apeksha Kaushik. , March 19, 2025. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. 2 Gartner, 'Hype Cycle for Security Operations, 2025,' Nunez, Jonathan, and Darren Livingstone, June 23, 2025. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Expand
Yahoo
18 minutes ago
- Yahoo
Dollar Extends July Rally After US-EU Trade Deal: Markets Wrap
(Bloomberg) -- Wall Street kicked off a pivotal week with the dollar climbing after President Donald Trump reached a tariff deal with the European Union and signs mounted that the US and China will extend their trade truce. Stocks held near a record and bonds edged lower. The High Costs of Trump's 'Big Beautiful' New Car Loan Deduction Can This Bridge Ease the Troubled US-Canadian Relationship? Budapest's Most Historic Site Gets a Controversial Rebuild Trump Administration Sues NYC Over Sanctuary City Policy The start of a week that will set the tone for the rest of the year in markets saw the greenback extending a rally for July,which is poised to be its best month in 2025. The S&P 500 hovered around 6,400. Treasuries saw small losses before a pair of US debt sales. Oil rose as Trump said he would reduce the deadline for Russia to agree to a truce in Ukraine. Subscribe to the Stock Movers Podcast on Apple, Spotify and other Podcast Platforms. In the run-up to the Aug. 1 US tariff deadline, traders will go through a raft of key data from jobs to inflation and economic activity. The big event comes Wednesday, when the Federal Reserve is expected to keep rates unchanged. Then there's a string of big-tech earnings, with four megacaps worth a combined $11.3 trillion reporting results. 'This is about as busy as a week can get in the markets,' said Chris Larkin at E*Trade from Morgan Stanley. 'This week could make or break that momentum in the near term.' US and Chinese officials kicked off two days of talks aimed at extending their tariff truce beyond a mid-August deadline and hashing out ways to maintain trade ties while safeguarding economic security. President Trump said he would impose a new deadline of 10-12 days for Russian leader Vladimir Putin to reach a truce with Ukraine, ramping up pressures on Moscow to bring the fighting to a halt. This earnings season is off to a solid start, but now all eyes are on quarterly results from Microsoft Corp. and Meta Platforms Inc. on Wednesday, and Apple Inc. and Inc. on Thursday. electronic devices and software to cloud-computing and e-commerce. So far, Corporate America appears to be taking tariffs in stride. With about a third of S&P 500 firms having reported, roughly 82% have beaten profit forecasts, on track for the best quarter in about four years, data compiled by Bloomberg Intelligence show. The US reporting season is off to a strong start, but it would be premature to write off the impact of tariffs on inflation and corporate earnings, according to RBC Capital Markets strategists led by Lori Calvasina. 'It's still too early to assume tariffs won't generate inflation pressures,' Calvasina wrote in a note that was published Sunday, after the trade agreement between the European Union and the US was announced. 'It also poses a risk to the path of stock prices if company outlooks for 2026 don't end up being as rosy as investors have been anticipating.' Progress in trade negotiations will take the S&P 500 to a third consecutive year of 20% gains, according to Oppenheimer Asset Management, a feat unseen since the late 1990s. Chief investment strategist John Stoltzfus raised his year-end target for the US benchmark to 7,100 points from 5,950. Some market forecasters including Morgan Stanley's Michael Wilson have turned more optimistic about the S&P 500 as they expect earnings to remain upbeat. The technical evidence suggests a broadening of participation in equities off the April low, according to Craig Johnson at Piper Sandler. 'Despite a slight easing in momentum as investors await earnings, the combination of several major indices at all-time highs and improving market breadth continues to draw investors off the sidelines, offering opportunities to buy the dip,' he said. Corporate Highlights: Samsung Electronics Co. will produce AI semiconductors for Tesla Inc. in a new $16.5 billion pact that marks a win for its underperforming foundry division. Cisco Systems Inc. was downgraded to inline at Evercore, which mentioned valuation following recent gains. Nike Inc. was raised to overweight at JPMorgan Chase & Co., which cited the earnings impact of the sportswear maker's five-pronged multi-year recovery plan. PayPal Holdings Inc. will soon allow businesses to accept more than one hundred cryptocurrencies at checkout. US regulators are investigating the death of an 8-year-old boy in Brazil who received Sarepta Therapeutics Inc.'s Elevidys. Some of the main moves in markets: Stocks The S&P 500 was little changed as of 10 a.m. New York time The Nasdaq 100 rose 0.5% The Dow Jones Industrial Average fell 0.2% The Stoxx Europe 600 fell 0.2% The MSCI World Index fell 0.2% Bloomberg Magnificent 7 Total Return Index rose 0.7% The Russell 2000 Index was little changed Currencies The Bloomberg Dollar Spot Index rose 0.5% The euro fell 0.9% to $1.1633 The British pound fell 0.2% to $1.3415 The Japanese yen fell 0.4% to 148.29 per dollar Cryptocurrencies Bitcoin fell 0.4% to $118,366.28 Ether rose 0.4% to $3,841.2 Bonds The yield on 10-year Treasuries advanced three basis points to 4.41% Germany's 10-year yield declined three basis points to 2.69% Britain's 10-year yield advanced two basis points to 4.65% Commodities West Texas Intermediate crude rose 2.5% to $66.78 a barrel Spot gold fell 1% to $3,303.08 an ounce Burning Man Is Burning Through Cash It's Not Just Tokyo and Kyoto: Tourists Descend on Rural Japan Elon Musk's Empire Is Creaking Under the Strain of Elon Musk Confessions of a Laptop Farmer: How an American Helped North Korea's Wild Remote Worker Scheme Scottish Wind Farms Show How to Counter Nimby Opposition ©2025 Bloomberg L.P. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Miami Herald
42 minutes ago
- Miami Herald
Hyundai Steel, LG Energy Solution turn profit in second quarter
SEOUL, July 28 (UPI) -- Major South Korean companies Hyundai Steel and LG Energy Solution turned a profit during the second quarter of this year. Hyundai Steel, the country's No. 2 iron maker, announced last week that it posted $4.3 billion in sales during the April-June period, with an operating profit of $74 million. The company suffered a loss over the previous two quarters. "During the second half of this year, Chinese steel exports are expected to decline further due to supply restrictions in the country," NH Investment & Securities analyst Lee Jae-kwang noted in a market report. "The anti-dumping tariffs on Chinese heavy plate steel are also projected to have a positive effect on Hyundai Steel," he said. In April, South Korea levied tariffs of up to 38% on Chinese heavy plate steel for four months. LG Energy Solution, a rechargeable battery maker, said Friday that the Seoul-based corporation recorded revenue of $4 billion in the second quarter, with an operating profit of $356 million. The company was profitable for the first time in six quarters. "We succeeded in turning a profit even excluding the [U.S.] Inflation Reduction Act tax credits, thanks to an increased share of high-margin products and projects manufactured in North America," LG Energy Solution CFO Lee Chang-sil told a conference call. He said that the company would try to improve profits later this year by boosting the production of batteries for energy storage systems. LG Energy Solution has received tax credits under the Inflation Reduction Act for running and building battery plants in the United States. Also included in other turnaround companies in the second quarter were Hotel Shilla, an operator of luxury hotels and duty-free shops, and brokerage house Woori Investment Securities. Copyright 2025 UPI News Corporation. All Rights Reserved.
