34 Incredible Asian-Owned Brands
Bioré
Bioré is a Japanese skincare brand known for focusing on pore care and deep cleansing. Bioré products, including pore strips, cleansers, and sunscreens, are designed to address various skin concerns, particularly those related to pores and cleansing. The brand emphasizes a Japanese beauty philosophy of functionality and simplicity with long-term results. They are known for their viral sunscreen, UV Aqua Rich.Check out all their products on Amazon.
Lavender Bee Caps
Lavender Bee Caps creates charming artisan keycaps and accessories to add a touch of cuteness to your keyboard, apparel, and stationery. Beyond just decorating your keyboard, the brand also offers whimsical keycap displays which are the perfect way to brighten up your desk setup with personality and flair.Check out all of their products on Lavender Bee Caps.
Buffy
Buffy creates extremely comfortable sheets, duvet covers, pillows, comforters, and other home products. Their beddings are perfect for full-body support while sleeping, snuggling, and during pregnancy. Check out all of their products on Buffy.
Line Friends Square
Line Friends Square is the home of all your favorite adorable characters, including BT21, TRUZ, the Line Friends themselves, and more! From stylish apparel and fun office supplies to cozy home decor and collectible toys, the brand offers a delightful range of products that bring an abundance of joy. Check out all of their products on Line Friends Square.
Tofunemu
Tofunemu is a California-based brand that creates anime-inspired products perfect for taking around on your adventures! Their product line includes enamel pins, prints, charms, and stickers to add to your ever-growing collection.Check out all of their products on Tofunemu.
Poopy Loop
Poopy Loop is an Armenian-owned pet brand known for its adorable, lightweight rubber waste bag carriers. Designed for convenience, these carriers let you easily stash used waste bags, so you don't have to carry them by hand on long walks.Check out all of their products on Woof and Wonder.
Smell House
Smell House is a hand-poured candle brand that focuses on memory-inducing smells for around your home. Each of their scents is available in a big candle, a small candle, and an air freshener. Check out all of their products on Smell House.
By The Table
By The Table designs modular cookware sets featuring fry pans with detachable handles for effortless storage and maximum versatility. With magnetic lid knobs and sleek, stackable designs, their pieces seamlessly transition from stovetop to tabletop, combining function with style.Check out all of their products on By The Table.
Noon & Moon
Noon & Moon crafts unique glassware and tableware designed to make every meal an exceptional experience. Their vases double as stunning centerpieces or standalone art pieces that effortlessly brighten any home.Check out all of their products on Noon & Moon.
Just Black Denim
Just Black Denim is a Korean-owned, California-based brand built on the pillars of consistency and enduring quality. Every pair of jeans is thoughtfully crafted locally in Los Angeles, combining timeless style with lasting comfort.Check out all of their products on Just Black Denim.
Dr. Motion
Dr. Motion is a compression sock brand dedicated to helping you step into everyday wellness, without sacrificing style. With a wide range of heights, fabrics, and designs, they offer the perfect fit for every lifestyle and need.Check out all of their products on Dr. Motion.
Mualcaina
Mualcaina is a Filipina-owned shop that creates Ita bags to help you showcase your favorite pins and is now launching cute embroidered crewnecks! The shop also creates adorable stickers, enamel pins, magnets, lanyards, phone accessories, and more.Check out all of their products on Mualcaina.
Casetify
Casetify crafts device cases that are as protective as they are stylish. With a wide range of designs to reflect your personality and handy accessories to simplify your daily life, Casetify seamlessly combines function and flair. In addition to phone cases, the brand also has phone charms, AirPod cases, and more! Check out their products on Casetify.
Kulfi Beauty
Kulfi Beauty offers a meticulously curated line of high-quality makeup products tailored to a wide spectrum of skin tones and preferences. Among their stellar offerings, Kulfi Beauty takes pride in their award-winning eyeliner, a testament to the brand's unwavering dedication to quality and innovation.Check out all of their products at Kulfi Beauty.
Hamkke Home
Founded by an AAPI woman, Hamkke is rooted in celebrating what modern households look like today; a vibrant mix of cultures, traditions, and community. Hamkke embraces the spirit of sharing diverse foods and traditions, with connection at the heart of every gathering.Check out all of their products at Hamkke Home.
ESW Beauty
ESW Beauty specializes in sustainably made beauty products formulated with non-toxic ingredients and vegan and cruelty-free formulations inspired by the foods and beverages that have supported Founder Elina Wang on her wellness journey. The brand created the first-ever compostable sheet masks, featuring formulas enriched with beneficial ingredients. Check out all of their products on ESW Beauty.
Hauter
Hauter Water creates cute hydration backpacks for festivals, hikes, and more! The Hauter Water Bag seamlessly blends style with practicality, allowing you to wear it on all your adventures while matching your aesthetic. It's also got a lot of hidden pockets to keep your belongings safe and sound! Check out all of their products on Hauter.
Short Story
Short Story creates subscription boxes with women's clothing exclusively for shorter folks. They also bring more sustainability to the fashion community by seeing if people would like it first and ensuring that customers enjoy the product before making it part of their regular assortment. If customers do not want certain clothes, Short Story lets them mail those back with a prepaid shipping label, and only pay for the stuff they keep.Check out more about the brand on Short Story.
Superegg
Superegg is a wellness-based premium vegan skincare brand founded by licensed esthetician Erica Choi that is inspired by Korean beauty philosophy and the egg's nutritional values for the skin. Each of the brand's mindfully developed plant-based products is driven by efficacy and experience to restore and balance the skin to a smooth, radiant complexion and to bring daily comfort to self-care rituals. This May, the brand will launch their Pure Transparency Treatment Essence, which taps into the potency of Galactomyces Ferment Filtrate, a renowned ingredient from yeast ferment deeply embedded in Asian heritage.Check out all of their products on Superegg.
Rael Beauty
Rael is a Korean-owned brand that designs safe and effective skincare, including products for acne care and body care, that are made thoughtfully with your body in mind. The brand also creates period care products that support you during all phases of your cycle. Check out all of their products on Rael Beauty.
Squigs
Squigs is an award-winning brand that creates traditional Indian hair oiling and DIY rituals inspired by founder Nikita Charuza's South Asian heritage. The brand aspires to uplift and energize individuals through its mission of Happy Headcare, its comprehensive approach to skin and scalp care, with a product range that reflects the importance of both aspects of head care.Check out all of their products on Squigs.
Le Mini Macaron
Le Mini Macaron was born to provide a simple, affordable solution for at-home gel manicures, so people can do their nails conveniently without overspending. The brand aspires to boost self-confidence by fostering creativity, self-expression, and community connection.Check out all of their products at Le Mini Macaron.
DreamCreamCo.
Dream Cream Co. is a California-based shop that creates cute and functional gifts from stickers, to festival fans, to blankets, inspired by your favorite characters and collectibles.Check out all of their products on DreamCreamCo.
Amaaya Jewelry
Amaaya Jewelry is a first-generation Indian-owned and Chicago-based jewelry brand created to offer unique designs that will make you stand out in the crowd and add variety to your closet at an affordable price. The brand's creator believes, "you're one of a kind and the jewelry you wear should be too."Check out all of their products at Amaaya Jewelry.
Baisun Candle Co.
Baisun Candle Co. is a Chinese-owned, Delaware-based business that creates handcrafted artisanal soy candles and strives to perfect their blends to replicate specific notes that resemble fragrances and aromas that many Asian Americans grew up surrounded with. Check out all of their products on Baisun Candle Co.
Apricotton
Apricotton is a Chinese-owned teen bra startup created to design bras that grow as first-time bra wearers grow. The founder hopes to normalize unique breast development with these bras to help prevent eventually overbuying larger sizes.Check out all of their products on Apricotton.
Joeydolls
Joeydolls launched a collection of diverse Asian dolls designed to celebrate unique Asian cultures, promote confidence in heritage, and inspire children to appreciate diversity.Check out all of their products on Joeydolls.
House of M Beauty
House of M Beauty, a Vietnamese-owned skincare brand, offers luxurious, high-quality products infused with saffron. Founder Anne Oliver's research led to a curated range designed to nourish, protect, and brighten skin. With a focus on saffron's potent properties, the brand aims to help customers achieve radiant, youthful-looking skin.Check out all of their products on House Of M Beauty.
Tinted Heritage
Tinted Heritage creates personalized handmade gifts with a South Asian touch, blending tradition with modern aesthetics. The brand believes that home decor reflects one's identity and aim to provide a curated selection that adds beauty and connects to cultural roots. Check out all of their products at Tinted Heritage.
AMYO
AMYO is a Korean-American-owned jewelry line based in New York that offers minimalist pieces meant to last at affordable prices. Founder Gina Nam aims to combat industry waste with rings, earrings, necklaces, bracelets, and anklets crafted from vermeil, 14-karat gold, and sterling silver.Check out all of their products on AMYO.
KimChi Chic Beauty
KimChi Chic Beauty is a Korean-owned makeup brand created by founder and drag queen Kim Chi, who discovered her passion for drag at 25. This experience led her to realize that drag was the medium to combine her love and knowledge of art, painting, fashion, and photography into one.Check out all of their products on KimChi Chic Beauty.
Musubi Kiln
Musubi Kiln is a store specializing in traditional Japanese tableware. Their mission is to introduce beautiful craft tableware carefully selected from all over Japan to an international audience and to help preserve these techniques for future generations. This pair of chopstick rests are shaped like origami cranes, symbolizing longevity in Japan. They can also serve as table ornaments for special occasions. Packaged in a stylish box, they make a thoughtful gift, wishing longevity and happiness to the recipient.Check out all of their products on Musubi Kiln.
Alterre
Alterre focuses on creating beautiful, modular women's shoes for busy people with the added bonus of interchangeable straps and the option to design your own shoe. Cofounders Harmony Pilobello and Shilpa Iyengar source various materials, including recycled plastic, recycled denim, traceable leather, chrome-free leather, and deadstock fabric, which have a lower environmental impact whenever possible, when creating footwear.Check out all of their products on Alterre.
Sunny Tails
Vania, the founder of Sunny Tails, was inspired to start her own business after becoming a devoted dog parent during the pandemic and discovering the supportive and encouraging dog community. She combined her passion for fashion and design with her love for dogs to create timeless and functional accessories for pups.Check out all of their products at Sunny Tails.
Check out more AAPI-centered content by exploring how BuzzFeed celebrates Asian Pacific American Heritage Month! Of course, the content doesn't end after May. Follow BuzzFeed's A*Pop on Instagram, TikTok, and YouTube to keep up with our latest AAPI content year-round.
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