Butterfly Unveils New Identity Rooted in Change & Selfhood
Butterfly, one of India's most trusted names in kitchen appliances, has unveiled a powerful new brand identity that repositions it as a voice for individuality and transformation. Embracing the idea that change is constant while authenticity is timeless, Butterfly's new visual and strategic direction is inspired by the fingerprint—now integrated into the wings of its iconic logo.
This evolution comes with a deeper purpose: to reflect the dynamic spirit of the 'zillenial' consumer—those who thrive on growth and change without compromising on self-expression. More than age or geography, this attitude-based approach focuses on how people cook, think, and live authentically.
Under its renewed purpose, Celebrating Change, Butterfly acknowledges the hybrid, tech-integrated lives of today's Indian households. Now a subsidiary of Crompton, the brand is evolving with smarter, more durable, and stylish products tailored to the modern lifestyle.
Swetha Sagar, Chief Business Officer, stated, 'Our refreshed identity isn't just about how we look—it's about who we're for. We're honouring the millions of unique imprints that shape the Butterfly story every day—consumers, creators, and changemakers alike.'
The new logo design—featuring fingerprint patterns within butterfly wings—symbolizes each individual's lasting mark, representing personal identity in motion.
With upcoming upgrades across product categories like mixer grinders and cooktops, Butterfly reaffirms its commitment to intuitive design, long-lasting quality, and meaningful innovation. This rebrand is more than cosmetic—it's a cultural shift that invites every user to own their change and remain rooted in originality.
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