Latest news with #Crompton
Fashion Value Chain
4 days ago
- Business
- Fashion Value Chain
Crompton Celebrates World Interiors Day with its Sculpted Marvel
On the occasion of World Interiors Day, Crompton Greaves Consumer Electricals Ltd., India's No. 1 fan brand, unveiled the SilentPro Fluido Wave-its latest innovation that blends high performance with design-forward thinking. With this launch, Crompton marks a new era of ceiling fans where form meets function, and design blends with performance. Crompton is redefining home design essentials by turning a functional product into a design masterpiece made with craftmanship. Crompton Fluido – Sculpted, Not Made Today's consumers invest deeply in designing homes that reflect their personal style, often favouring minimalistic and contemporary aesthetics. They curate every element of dcor to maintain a cohesive and visually pleasing space. However, most ceiling fans continue to serve as mere functional add-ons, failing to complement modern interiors. Consumers increasingly seek fans that deliver strong performance while blending seamlessly with their dcor-enhancing the space rather than interrupting it. This shift in expectations has created a demand for thoughtfully designed fans that align with evolving tastes and reflect the growing importance of aesthetics in every aspect of the home. Crompton recognizes that innovation is no longer optional-it's essential. As homes evolve into curated expressions of individuality, Crompton leads the transformation of the category through SilentPro Fluido Wave. Inspired by nature's fluidity, every detail of the SilentPro Fluido Wave is sculpted to perfection, embodying the ethos of the campaign, 'Sculpted, Not Made.' Drawing from fluid motion and sculptural forms, the fan blends aerodynamic performance with Neo-Futuristic elegance. Designed to stir both air and emotion, the product introduces a new design language that flows into the future-reshaping expectations of what a ceiling fan can be. In a world where fluidic forms define architecture, fashion, and dcor, this design goes beyond function-it stirs emotion. Crompton didn't want a replication of the ordinary; the idea was to craft a statement piece that is timeless, seamless, and expressive. With no visible nuts or bolts, every contour is intentional, every curve purposeful. Fluido isn't just about reimagining a fan-it's about owning the design space and redefining how fans complement today's curated, contemporary homes. Some of its defining features include: 2X More Silent Performance: Engineered to deliver a noise-free experience, the SilentPro Fluido Wave is 2X more silent than any conventional fan-creating a serene environment thats perfect for work, relaxation, or quality time with family. Aerodynamic Design : Inspired by fluidic motion, its sculpted blades ensure smooth airflow, minimizing noise while maximizing comfort. Superior Air Delivery : Delivers powerful airflow at 230 CMM with a high-speed output of 320 RPM, ensuring fast and effective cooling. Longer Motor Life: Designed to run 50% cooler, significantly increasing durability and operational longevity. Powerful Motor: The new-age induction motor, built on the X-Tech platform, delivers powerful airflow, energy efficiency, and whisper-quiet operation-an innovation that perfectly complements the sleek design. Premium ABS Body: Crafted from lightweight, corrosion-resistant material to ensure durability and easy installation. Unibody Aesthetic: A seamless design with no visible nuts or bolts, engineered to support future tech integrations and maintain a sleek, clutter-free look. Speaking about the company's newly launched product, Mr. Rajat Chopra, Business Head – Home Electricals & Pumps, Crompton Greaves Consumer Electricals Ltd. said, 'Design has the power to add emotion, beauty and meaning, transforming how we experience everyday products. Where fans were once seen as purely functional, today they've become an extension of personal style and a key element of home dcor. At Crompton, we've recognised this shift and are reimagining the fan category through a new design language inspired by the effortless flow of nature. With seamless, fluidic forms that reflect both movement and modernity, we're blending aesthetics with performance to create fans that don't just cool – they elevate spaces. This marks a bold step forward in our journey to lead with innovation, where form and function come together in perfect harmony.' The Crompton Silent Pro Fluido Wave fan has won the Red Dot Award 2025 in the 'Household Appliances and Household Accessories' category-an international symbol of design excellence. This recognition highlights our commitment to creating products that are both beautiful and functional. The collection is available in six different models such as: With a palette that complements diverse home dcors, the Fluido range is available in elegant models designed to elevate the aesthetic experience: Cinnamon Blush – A warm, earthy hue that brings understated elegance and richness to your space. Conch Cream – Soft and soothing, it radiates simplicity and modern sophistication. Fog Grey – A versatile neutral that blends seamlessly with contemporary interiors, offering a calm, composed vibe. Matte Black – Bold and timeless, it adds a touch of modern luxury and contrast to minimalist setups. Sheesham Wood – Evoking rustic charm, it reflects natural textures and organic beauty. Snow White – Crisp and clean, it brightens any room while adding an aura of serenity and spaciousness. With Fluido, Crompton has redefined what a ceiling fan can be. It marks a bold new chapter in the category-capturing the essence of Neo-Futurism and directly responding to the modern consumer's desire for products that merge form with function. As homes continue to evolve into curated spaces of self-expression, Crompton's Fluidic Fans stand as a testament to the power of thoughtful design. This is not just a product launch-it's a design revolution. Fluido isn't made. It's sculpted-a perfect fusion of performance, aesthetics, and purpose. The Crompton SilentPro Fluido Wave is now available in six new models across India. It is available at all Crompton authorized retail outlets and leading e-commerce platforms. Price details are mentioned below. MODELS MRP (Rs.) Snow White 9,799 Cinnamon Blush 11,399 Conch Cream 11,399 Fog Grey 11,399 Matte Black 11,399 Sheesham Wood 16,249 About Crompton With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India's market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc.; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs, but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers. The companys consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon'ble President of India, Smt. Droupadi Murmu for the companys storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of Indias Best Managed Companies 2022 by Deloitte Private and listed among 'India's Top 500 companies 2022' by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.
Mint
5 days ago
- Business
- Mint
Best air cooler for bedroom (2025): Expert recommendations for a cooler, more restful sleep
There's nothing quite like a good night's sleep, but sweltering summer nights can make that feel impossible. The best air cooler for bedroom (2025) changes the game, offering a gentle, refreshing breeze that turns your bedroom into a true retreat. With brands like Crompton, Bajaj, Symphony, and Orient leading the way, you're choosing more than just a cooling appliance. You're opting for quieter nights, less tossing and turning, and the peace of mind that comes from lower energy bills. For anyone who values comfort, an air cooler brings real relief - no more waking up drenched in sweat or struggling to fall asleep. We're here to help you create a space where you can truly relax and recharge, night after night. Product Rating Price Best ratings Crompton Ozone 75 Litres Desert Air Cooler for home | Large & Easy Clean Ice Chamber | 4-Way Air Deflection | High Density Honeycomb Pads | Everlast Pump | Auto Fill View Details Trusted brand Bajaj PX97 Torque New 36L Personal Air Cooler For Home | High Speed Fan | 30Ft Powerful Air Throw | Inverter Compatible | Cooler For Room | 3 Yrs (1 Yr Standard + 2 Yrs Extended) Warranty【White】 View Details Stylish choice Symphony Diet 12T Personal Tower Air Cooler for Home with Honeycomb Pad, Powerful Blower, i-Pure Technology and Low Power Consumption (12L, White) View Details Portable Bajaj PX25 Torque Personal Air Cooler 24L For Home | Cooler For Room | Inverter Compatible | 16Ft Powerful Air Throw | High Speed Fan | 3 Yrs Warranty (1 Yr Standard + 2 Yrs Extended Warranty)【White】 View Details Powerful fan Symphony Ice Cube 27 Personal Air Cooler For Home with Powerful Fan, 3-Side Honeycomb Pads, i-Pure Technology and Low Power Consumption (27L, White) View Details View More A long, hot night can leave you drained. The Crompton Ozone 75 litres desert air cooler, a contender for best air cooler for bedroom (2025), brings real relief with long-lasting cooling and gentle airflow that keeps your space comfortable. The large tank means fewer refills, while the auto-fill and ice chamber make it easy to enjoy a refreshing breeze. It's a practical, fuss-free way to reclaim restful sleep, even in peak heat. cooling pads high-density honeycomb pump everlast, suitable for hard water Runs quietly, making it ideal for bedrooms Large tank supports uninterrupted cooling through the night Takes up more floor space than smaller models Needs regular cleaning for best performance What are buyers saying on Amazon? Many buyers mention the cooler's strong airflow, easy mobility, and how it keeps large rooms comfortable even during heatwaves. It offers reliable, energy-efficient cooling and is built to last, making it a smart investment for anyone battling hot summers. Bajaj PX97 Torque New 36L personal air cooler is a practical choice for those seeking the best air cooler for bedroom (2025). Its compact size means it fits easily into most rooms, while the high-speed fan and 30-foot air throw ensure every corner feels cool. The antibacterial pads help keep the air fresh, and the castor wheels make moving it from room to room effortless. With a three-year warranty, it's designed for daily reliability. Air throw distance 30 feet Cooling pads antibacterial hexacool technology Warranty 3 years total (1 year standard + 2 years extended) Compact and easy to move around the house Antibacterial pads help maintain cleaner, fresher air Smaller tank means more frequent refilling Not ideal for very large rooms or open spaces What are buyers saying on Amazon? Buyers appreciate its portability, quick cooling, and low noise, especially for small bedrooms and personal spaces. It's a well-priced, low-maintenance cooler that provides reliable cooling and cleaner air, perfect for bedrooms and smaller homes. Symphony Diet 12T personal tower air cooler stands out as a smart pick for anyone searching for the best air cooler for bedroom (2025). Its slim profile fits neatly into tight spaces, while the powerful blower delivers instant relief on hot days. The i-Pure technology and honeycomb pad work together to keep the air fresh and cool, especially helpful for those sensitive to dust or odours. With low power consumption and easy mobility, it's a fuss-free option for smaller rooms. Coverage area up to 12 sq. metres Cooling pads high water retention honeycomb Power consumption 170 watts, inverter compatible Compact and easy to move, perfect for small bedrooms Filters help reduce dust and allergens in the air Smaller tank means more frequent refills Not suited for cooling large or open spaces What are buyers saying on Amazon? Most buyers highlight its quiet operation, compact design, and how quickly it cools small rooms, making it ideal for bedrooms. It's a reliable, energy-efficient solution for those wanting clean, cool air in compact spaces without the hassle of heavy maintenance. Hot nights can make sleep feel impossible, but the Bajaj PX25 Torque brings some real relief. It's small enough to fit next to your bed or desk, yet the airflow is surprisingly strong for its size. The antibacterial pads are a thoughtful touch, especially if you're sensitive to dust. With a three-year warranty, you're not left worrying about repairs. It's simply a fuss-free way to keep your room comfortable. Air throw distance 16 feet Cooling pads antibacterial hexacool technology Warranty 3 years (1 year standard + 2 years extended) Light and easy to roll from room to room Helps keep the air feeling fresh and clean Needs filling up more often if you use it all night Won't cool a big living room, best for personal spaces What are buyers saying on Amazon? People love how quickly it cools a small room and say it's easy to use, especially for bedrooms or studies. If you want something straightforward that just works and keeps the air fresh, this cooler is a dependable choice. Long, stuffy nights can be a real struggle, but the Symphony Ice Cube 27 makes things a lot more bearable. It's compact enough to tuck into a corner, yet the airflow is strong and reaches across the room. The honeycomb pads and i-Pure filter mean you're breathing cleaner air, not just cooler air. Low power use is a bonus, especially if you're running it all night. It's a straightforward, practical choice for everyday comfort. Coverage area up to 16 sq. metres Cooling pads 3-side honeycomb with i-Pure filtration Power consumption 95 watts, inverter compatible Easy to move and fits well in bedrooms or small living spaces Filters help cut down on dust and odours Needs regular refilling if used constantly Not suitable for very large or open rooms What are buyers saying on Amazon? Buyers mention it cools quickly, is easy to move around, and is especially handy for bedrooms and home offices. It's reliable, energy-efficient, and helps keep your space cool and the air fresher, all without any complicated fuss. If you're tired of tossing and turning through muggy nights in a big room, the Bajaj DMH90 Neo 90L desert air cooler is a real game-changer. The massive tank means you're not constantly refilling, and the powerful air throw reaches right across larger spaces. The ice chamber gives an extra chill on sweltering days, and antibacterial pads help keep things fresh. It's built to take on serious heat, and the three-year warranty is a winner. Air throw distance 90 feet Cooling pads 3-sided antibacterial hexacool honeycomb Warranty 3 years (1 year standard + 2 years extended) Handles large rooms with ease and keeps air moving all night Big ice chamber for an extra cooling boost Takes up more space than smaller coolers Needs a sturdy spot due to its size and weight when full What are buyers saying on Amazon? Many mention it's a lifesaver for big bedrooms and living rooms, with strong cooling and easy maintenance standing out. If you need reliable, all-night cooling for a large space, this cooler is built for the job and designed to last. Hot afternoons and restless nights are much easier to handle with the Symphony HiFlo 40 personal air cooler. Its powerful blower quickly fills a room with cool air, while the honeycomb pads and i-Pure filter help keep things fresh, which is a real bonus if you're sensitive to dust or odours. The generous 40-litre tank means fewer interruptions for refilling, and it's designed to be energy efficient, so you can keep it running without worrying about big electricity bills. Coverage area up to 16 sq. metres Cooling pads high water retention honeycomb with i-Pure filtration Power consumption 150 watts, inverter compatible Fast, even cooling for bedrooms and small living spaces Air feels fresher thanks to multi-stage filtration Not ideal for very large or open rooms Needs a bit of space due to the larger tank What are buyers saying on Amazon? Buyers like its quick cooling, easy-to-use controls, and how well it handles everyday heat in bedrooms and home offices. It's a dependable option for anyone wanting steady, clean, and cost-effective cooling for small to medium rooms all summer long. The Orient Electric Durachill 40L portable air cooler is a real ally when the heat becomes relentless. Its Aerofan technology pushes out more air than most coolers its size, so you actually feel the difference across the room. The Densenest honeycomb pads hold extra water, which means you get noticeably cooler air for longer stretches. With fully collapsible louvres to keep out dust and bugs, and easy-glide wheels, it's designed for both comfort and convenience. Even during power cuts, it keeps working if you're on an inverter, so your nights stay restful. Air delivery 2100 m³/hr (17% more than standard) Cooling pads 3-side Densenest honeycomb Delivers strong, consistent airflow even in peak summer Collapsible louvres help keep dust and insects out when not in use Slightly bulkier than some other 40L coolers Only a one-year warranty, shorter than some competitors What are buyers saying on Amazon? Users praise its powerful airflow, easy movement, and how well it cools bedrooms and medium-sized living spaces, even during outages. It's a smart pick for anyone needing reliable cooling, cleaner air, and hassle-free operation, especially in areas with frequent power cuts. The Livpure Koolbliss Desert Air Cooler is a solid contender for the best air cooler for bedroom (2025), especially if you want something reliable for larger rooms. Its antibacterial honeycomb pads help keep the air clean and fresh, while the big ice chamber gives an extra chill on sweltering days. The cooler's multidirectional wheels make it easy to move wherever you need, and the water level indicator takes the guesswork out of refilling. With inverter compatibility and a two-year motor warranty, it's built for peace of mind and uninterrupted comfort. Motor power 190W with thermal overload protection Cooling pads antibacterial honeycomb Great for larger bedrooms or living spaces Antibacterial pads help maintain healthier air Takes up more space than smaller models Needs regular refilling if used continuously in peak heat What are buyers saying on Amazon? Buyers appreciate the strong cooling, easy mobility, and the reassurance of cleaner air, especially for families or those with allergies. It's a dependable solution for those wanting powerful, hygienic cooling that's easy to move and maintain throughout the hottest months. The Hindware Frostwave 38L personal air cooler is a practical choice for anyone looking to keep their bedroom or study cool without much fuss. Its powerful 12-inch fan blade delivers strong airflow, reaching every corner of the room. The Bacto-shield honeycomb pads are a real plus, helping to keep the air fresh and hygienic - great news if you're sensitive to dust or odours. The water level indicator means you're never caught off guard, and the castor wheels make it easy to move wherever you need a breeze. It's a straightforward, low-maintenance cooler that does its job well. Air delivery 2200 m³/h (peak) Cooling pads Bacto-shield honeycomb Delivers strong, even cooling for bedrooms and small living spaces Bacto-shield pads help keep air cleaner and fresher Needs refilling more often if used overnight Not suited for very large rooms or open spaces What are buyers saying on Amazon? Buyers mention the cooler's quick cooling, easy movement, and appreciate the fresh air quality, especially in smaller rooms. It's reliable, easy to move, and offers cleaner air, ideal for anyone wanting hassle-free cooling and freshness day or night. Personal or tower air coolers are ideal for bedrooms in India, as they're compact, energy-efficient, and provide sufficient cooling for small to medium-sized rooms. These models are easy to move, fit well in tight spaces, and are often quieter, making them perfect for restful sleep. Look for features like inverter compatibility, antibacterial honeycomb pads, adjustable speed settings, and a water level indicator. These ensure uninterrupted cooling during power cuts, cleaner air, customisable comfort, and fewer surprises with refilling, all of which make daily use more convenient and comfortable. Yes, air coolers are highly effective for Indian summers, especially with inverter compatibility. They use less electricity than air conditioners and can run on inverters during power cuts, ensuring consistent cooling even when the power supply is unstable - a common issue in many Indian cities. Regularly clean the cooling pads and water tank to prevent odour and bacteria build-up. Use fresh water and check for dust in the fan and louvres. Proper ventilation in the room is also crucial - keep a window or door slightly open for optimal cooling and air quality. Match the cooler's capacity to your room size for efficient cooling and to avoid excess humidity or inadequate performance. Check the quality and thickness of cooling pads - honeycomb pads offer better cooling and last longer than aspen pads. Opt for a model with a large enough water tank to minimise refilling, especially for overnight use. Look for energy-efficient models to keep electricity bills in check, particularly if you'll use it for long hours. Portability is useful - choose a design with castor wheels or handles for easy movement between rooms. Consider extra features like adjustable fan speeds, water level indicator, and inverter compatibility for added convenience and comfort. Best air coolers for bedroom Capacity Cooling Pad Type Inverter Compatible Crompton Ozone 75 75L Honeycomb Yes Bajaj PX97 Torque 36L Antibacterial Hexacool Yes Symphony Diet 12T 12L Honeycomb Yes Bajaj PX25 Torque 24L Antibacterial Hexacool Yes Symphony Ice Cube 27 27L Honeycomb Yes Bajaj DMH90 Neo 90L Antibacterial Hexacool Yes Symphony HiFlo 40 40L Honeycomb Yes Orient Electric Durachill 40 40L Densenest Honeycomb Yes Livpure Koolbliss Desert 65L Antibacterial Honeycomb Yes Hindware Frostwave 38 38L Bacto-shield Honeycomb Yes Disclaimer: Mint has an affiliate marketing partnership, which means we may get some commission on purchases you make through the retailer sites links provided. These partnerships do not influence our editorial content, which is free from any bias or marketing pitch. We strive to provide accurate and unbiased information to help you make informed decisions. We recommend verifying details with the retailer before making a purchase.
Mint
16-05-2025
- Business
- Mint
Best stocks to trade for today, 16 May, as recommended by Trade Brains Portal
With geopolitical tensions easing, markets ended on a positive note on Thursday. Nifty 50 hit the 25,000 mark after seven months and closed at 25,062, surging 395 points, or 1.60%. The BSE Sensex closed at 82,531 points, rising 1,200 points, or 1.48%. Today, we recommend two stocks to trade, one from the consumer durables sector and the other from the entertainment sector. Crompton Greaves Consumer Electricals Ltd Net profit margin for FY25 stood at 7.11%, improved by 112 bps YoY. Net profit stood at ₹564 crore in FY25, growing by 27.8% YoY. A strong distribution network of 300,000+ retailers, more than 6,500 channel partners, and a consistent pace of product introductions have enabled the company to keep a constant market share across categories, with fans at 26%, pumps at 18%, the light-emitting diode (LED) segment at 9%, geysers at 11%, and air coolers at 5%. India's consumer durables sector is projected to grow at a CAGR of 11%, reaching ₹trillion by 2029. Crompton 2.0 (Nucleus and Xtech) vision is implemented to help accelerate revenue growth to double digits. This vision is aimed at increasing the market share and growing sustainably in core products like fans, pumps, and large domestic appliances. It also aims to transform the lighting business through product innovation, range expansion across panels, premiumization of products, and forays into new segments. To establish the vision and maintain the competitive advantage, the company increased its R&D spend as a percentage of revenue from 0.5% in FY21 to 1.1% in FY24. The board of directors has recommended a dividend of ₹3 per share for FY25. Also read: Premium products fan hopes for Crompton; Butterfly turnaround vital Imagicaaworld Entertainment Ltd In Q3 FY25, the company reported its revenue at ₹91.8 crores, up 31% from ₹70 crores YoY, and for the first nine months, the revenue soared 50% YoY to ₹315.81 crores. The company has two reportable segments: the Park division, which contributes 84% of its revenue, or ₹76.89 crores, and the hotel, which contributes 16% of its revenue, or ₹14.96 crores, as of Q3 FY25. Imagicaaworld is a seasonal business that performs well in summer. The majority of their revenue comes from the first quarter of every financial year. The June quarter revenue grew by a CAGR of 44% in the last three years, and we expect that Q1 FY26 will be a good quarter, driven by the increased number of customers, because of weather conditions like extreme heat and summer vacations influencing the growth. Further, the Indian amusement and theme park industry is to grow at a healthy 9-11% CAGR from FY2024 to FY2030. Further, the demand is influenced by India's rising urbanization, and rising disposable income will fuel the growth of the water parks. In addition, the company announced a strategic expansion of the Aqua Imagica brand with a new water park in Indore. The new Indore water park, spread over 18 acres, promises to offer 20 rides. Further, the brand Wet n' Joy Lonavala adds 10 new thrilling rides, bringing the total number of water attractions to 31. As of FY24, the company's footfall stood at 1.36 million, and its average revenue per user (ARPU) stood at ₹1,510 in FY24, compared to ₹1,459 in FY23. The ARPU split into ticket sales of ₹970 and food & beverages was ₹333, retail was at ₹104, and others were at ₹133. Market Recap On Thursday, Nifty 50 hit the 25,000 mark after seven months since October 2024. It touched the intraday high of 25,116 points, trading above both 50 DMA and 200 DMA with RSI at 66.2, and closed at 25,062, surging 395 points, or 1.60%. The jump came after the news that President Trump revealed that India has proposed a trade agreement to the US, potentially eliminating tariffs on a wide array of American products. The BSE Sensex closed at 82,531 points, rising by 1,200 points, or 1.48%. Bank Nifty closed in green, up by 554 points, or 1.01%, closing at 55,356. All the indices ended positive today. The Nifty Auto was among the top gainers, jumping 1.92%, or 448 points, to 23,808, with Hero MotoCorp leading the index, which surged by 6.2%. Nifty Realty is also among the top gainers today, closing at 898 points, up by 17 points, or 1.92%, with Raymond leading the index, surging 4.99% and closing at ₹579. This jump in the stock is due to its announcement of demerging its real estate business and listing it separately on the stock exchanges. The Nifty Metal jumped 1.74%, or 158 points, to 9,210. The top losers today: IndusInd Bank at ₹780, declined by 0.17%. While the top gainers today were Hero Moto Corp at ₹4,318, gaining 6.17%; JSW Steel at ₹1,037, rising by 4.82%; and Tata Motors at ₹729, surging by 4.30%. Trade Brains Portal is a stock analysis platform. Its trade name is Dailyraven Technologies Private Limited, and its Sebi-registered research analyst registration number is INH000015729. Investments in securities are subject to market risks. Read all the related documents carefully before investing. Registration granted by Sebi and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors. Disclaimer: The views and recommendations given in this article are those of individual analysts. These do not represent the views of Mint. We advise investors to check with certified experts before making any investment decisions.
Time of India
13-05-2025
- Entertainment
- Time of India
Crompton's new TVC reimagines life through the lens of artistry
HighlightsCrompton Greaves Consumer Electricals has launched its innovative fan design campaign titled 'Sculpted, Not Made', introducing the new Crompton Fluido Fans that combine artistic design with functionality. The campaign, conceptualized by BBDO India, features a television commercial that showcases the craftsmanship involved in creating the Fluido fans, portraying them as modern, functional art pieces. Tanmay Prusty, Chief Marketing Officer of Crompton Greaves Consumer Electricals, emphasizes that the Fluido fans are designed to connect with contemporary lifestyles, raising the bar for both performance and design in the ceiling fan category. Crompton Greaves Consumer Electricals has pioneered a new chapter in fan design with the launch of its latest campaign, 'Sculpted, Not Made.' Introducing a new design innovation called the Crompton Fluido Fans , this is a new range of fluidic, sculpted fans that marks the beginning of a new design language in the category—one that seamlessly blends innovation and artistry. It is this design disconnect that Crompton addresses with its latest product innovation and new campaign 'Sculpted, Not Made'. The new campaign brings Crompton's vision to life through the lens of artistry. Just as a sculptor shapes raw material with precision and purpose, the Fluido range transforms the ordinary into a bold design statement. The new TVC, Sculpted Not Made , captures this story, showcasing the seamless, flowing forms of Fluido fans that convey a sense of movement even in stillness. More than just a campaign, it highlights Crompton's leadership in reimagining ceiling fans as modern, functional art. The newly released film, conceptualised by BBDO, captures the essence of craftsmanship and artistry, set in a sculptor's studio, where seamless and fluid sculptures take shape. The sculptor meticulously works on curves, refining every detail to perfection. Meanwhile, at an art auction, bidders compete for an exclusive masterpiece. As the sculptor completes his work, the most sought-after piece is revealed—Crompton SielntPro Fluido Wave, displayed with elegance both in the studio and at the auction house, with 'Crompton' etched onto its platform. The film showcases the curves and seamless design of Crompton's range of fans, highlighting their fluidity, elegance, and unmatched beauty. In the final shot, the Fluido finds its place in the home of the highest bidder, becoming the centerpiece of her living room. Tanmay Prusty, chief marketing officer, Crompton Greaves Consumer Electricals said, 'Our new campaign, 'Sculpted, Not Made', captures this vision beautifully, portraying Fluido not as an appliance, but as a piece of art designed to belong. As the category leader, we're proud to once again raise the bar—not just for performance, but for design that truly connects with today's lifestyle' Shruthi Subramaniam, senior creative director, BBDO India said, 'When we first saw Crompton's stunning new Fluido range of fans, we knew it was a disruptor. Not just a category disruptor, but a design disruptor. The fans are simply stunning. I love how ceilings can now become the backdrop for impeccable taste.' This 360-degree campaign will be launched on television and will further be amplified through various other mediums. Watch the video here:
Hindustan Times
08-05-2025
- Business
- Hindustan Times
Xiaomi QLED TV FX Pro and Xiaomi 4K TV FX series launched in India- Details
Amazon's Great Summer Sale ends tonight, offering massive discounts up to 59% on air coolers from Crompton, Bajaj, Symphony, Orient, Havells, and V-Guard. Enjoy instant bank discounts, no-cost EMI, and cashback options while beating the heat.
