Local favorite Carleton Hotel Bar makes Budweiser Super Bowl commercial. Here's how
Local favorite Carleton Hotel Bar makes Budweiser Super Bowl commercial. Here's how
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Budweiser Super Bowl commercial stars young Clydesdale foal
In a new Budweiser Clydesdales Super Bowl commercial, a foal finds a way to help after being left behind by the rest of the Clydesdales.
John Kaczmarek's business, Carleton Hotel Bar, can be seen in the 2025 Budweiser Super Bowl commercial.
Kaczmarek is excited about the national exposure for his business and the town of Carleton.
Surrounded by family and friends, it's a sure bet John Kaczmarek will be watching 2025's Super Bowl LIX.
While rooting for his favorite football team, Kaczmarek will be watching for this year's Budweiser Super Bowl commercial. His business, Carleton Hotel Bar in Carleton, Michigan, will be making an appearance in this year's Budweiser commercial, called 'First Delivery."
Located at 927 Monroe St., the modest business informed the community on its Facebook page, posting 'The hotel made it in the Budweiser Super Bowl commercial.'
For more than 17 years, Kaczmarek has owned the neighborhood bar known for its burgers and steaks. Patrons gather to watch sports on TV, play pool and sing karaoke. It offers dine-in specials like every Tuesday features a classic burger and fries and music bingo is every Sunday from 6-8 p.m. except Super Bowl Sunday when they will be hosting a watch party beginning at 6 p.m.
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'I found out from one of my customers,' Kaczmarek said. 'There's a place where you can go and get drone coverage for free. If you go to that website they show different pictures of Carleton. One coming one way and one coming the other way. It just happened that Budweiser picked that one up out of all the places.'
The Carleton resident said that same footage found on Shutterstock.com is used in a Trump ad.
'Shutterstock has all this footage of an early morning aerial view on Monroe Street,' he said. 'And that's what they both used.'
Being in the national spotlight, even for a brief moment, is exciting to Kaczmarek.
'But I'm more excited for Carleton,' he said. 'I love the advertising for Carleton.'
According to the marketing department at Budweiser USA, the commercial was directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial director Henry Alex Rubin and created by FCB New York.
Contact reporter Lisa Vidaurri-Bowling at lvidaurribowling@gannett.com. Contact reporter Suzanne Nolan Wisler at swisler@monroenews.com.
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