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Yahoo
10-02-2025
- Entertainment
- Yahoo
Best 2025 Super Bowl commercials: All 57 ranked according to USA TODAY Ad Meter
USA TODAY and Yahoo may earn commission from links in this article. Pricing and availability subject to change. Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved horses in its spot titled "First Delivery," featuring a foal's journey to deliver a keg to claim the contest for the first time since 2015. Anheuser-Busch had four ads finish in the top eight, with Michelob Ultra's "Ultra Hustle" (No. 3) and Bud Light's "Big Men on Cul-De-Sac" (No. 8) among the most popular ads of the night. Lay's heartwarming spot "The Little Farmer" finished a close second behind Budweiser. Tubi's 15-second ad "The Z-Suite" was the lowest-rate ad of the 57 national commercials, with Fetch (No. 55) and Coffee mate (No. 56) rounding out the bottom three. Here's a look at the full rankings from this year's Ad Meter: The USA TODAY app gets you to the heart of the news — fast. Download for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more. This article originally appeared on USA TODAY: Best Super Bowl 2025 commercials: Full USA TODAY Ad meter rankings
Yahoo
10-02-2025
- Entertainment
- Yahoo
Budweiser Wins USA TODAY's 37th Annual Ad Meter Competition
"First Delivery" commercial grabs the reins as champion of this year's competition NEW YORK, NY, February 10, 2025--(BUSINESS WIRE)--USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced Budweiser, part of Anheuser-Busch beers as the winner of the 37th USA TODAY Ad Meter competition. The annual program serves as the leading industry tool for gauging public sentiment and opinions regarding advertisements broadcast nationally during the Super Bowl. The "First Delivery" spot is set to the song "Let Your Love Flow" by the Bellamy Brothers starring a Clydesdale foal delivering a keg to a bar after falling off a wagon. The ad incorporates the tagline, "This Bud's For You," celebrating the determination that defines the American spirit. USA TODAY Ad Meter panelists rated ads from February 5 to February 10 (1:00 a.m. EST), resulting in over 173,000 registrations. Registered panelists were required to rate all eligible Super Bowl commercials that aired during the game, from kickoff to the 2-minute warning in the fourth quarter, scoring each from one as the lowest to five as the highest. The commercial with the highest average rating was named the winner. The top five ads, as rated by the 2025 USA TODAY Ad Meter panelists are: Budweiser: "First Delivery" – Score: 3.56 Lay's: "The Little Farmer" – Score: 3.55 Michelob Ultra: "The ULTRA Hustle" – Score: 3.52 Stella Artois: "David + Dave" – Score: 3.51 NFL: "Somebody" – Score: 3.49 "Cheers to Budweiser as the 2025 USA TODAY Ad Meter champion. With each passing year, USA TODAY Ad Meter engages a captivated audience of pop culture and sports fans alike," said USA TODAY Senior Vice President, Monica Richardson. "Given the popularity of Ad Meter, USA TODAY is launching USA TODAY Movie Meter as a platform for movie enthusiasts to rate their 'Film of the Year' based on the Oscar nominations as USA TODAY continues to innovate as the place for content the nation needs and wants." For more details about the 37th USA TODAY Ad Meter results, previous winners, and more, visit ABOUT USA TODAY Since its introduction in 1982, USA TODAY has been a cornerstone of the national media landscape under its recognizable and respected brand. It also serves as the foundation for our newsroom network which allows for content sharing capabilities across our local and national markets. Through USA TODAY, we deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Across our digital platforms we reach an audience of approximately 79 million unique visitors each month (based on December 2023 Comscore Media Metrix®). ABOUT GANNETT Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. SOCIAL MEDIA X: Instagram: Facebook: LinkedIn: YouTube: View source version on Contacts MEDIA CONTACTS Lark-Marie AntónChief Communications Officer(646) 906-4087lark@ Heather GidalySenior Director, Communications(845) 304-3282hgidaly@ Sign in to access your portfolio
USA Today
10-02-2025
- Entertainment
- USA Today
Budweiser commercial starring beloved Clydesdales wins USA TODAY Ad Meter
Budweiser commercial starring beloved Clydesdales wins USA TODAY Ad Meter Show Caption Hide Caption Catherine O'Hara, Willem Dafoe dish on pickleball, new Super Bowl ad Catherine O'Hara and Willem Dafoe chat with USA TODAY's Ralphie Aversa on the set of their new Super Bowl commercial with Michelob Ultra. In a Super Bowl commercial lineup that leaned into artificial intelligence, nonspecific meditations on divisiveness and the usual smattering of celebrities, Budweiser rose above the chaff with a proven formula. Clydesdales. For the ninth time, Budweiser emerged as the winner of USA TODAY's Ad Meter contest, with viewers voting 'First Delivery,' a tale of a Clydesdale foal proving its mettle, the No. 1 commercial during Sunday's game broadcast. It marks a return to the winner's circle for Budweiser, which claimed its first Ad Meter title in 1999 yet hadn't reached that No. 1 spot in 10 years. And it was a banner year overall for Anheuser-Busch, which led all alcohol products by purchasing 3 ½ minutes of advertising time – at around $7 million per 30 seconds – and saw a payoff in viewer approval. Budweiser edged Lay's 'The Little Farmer,' which finished second on the strength of an authentic backstory of potatoes sourced to domestic farms. Yet it was an InBev flood after that. Michelob Ultra placed third with its 'Ultra Hustle' spot featuring actors Willem Dafoe and Catherine O'Hara as advanced-age pickleball paragons. Stella Artois, with soccer star David Beckham and Matt Damon in a separated-at-birth saga, followed in fourth, while exurban America cul-de-sac bros Peyton Manning, Post Malone and comic Shane Gillis helped Bud Light to an eighth-place finish. But it was the anchor brand that finished above it all, proof that a time-tested visual (horses) and a recognizable brand go a long way on a Super Sunday where consumers are increasingly distracted by second and third screens. 'We hear from our fans that Super Bowl is just not the same without the iconic Clydesdales,' says Dean Norrington, Anheuser-Busch's chief marketing officer. '(Special Delivery) reinforces that we've been delivering since 1876 and will continue for decades to come.' If AdMeter voters are any indication, some dint of authenticity – and an earlier time slot in a game that finished Eagles 40, Chiefs 22 – certainly helped. An Open AI ChatGPT spot finished 54th out of 58 ads slotted from kickoff to the final gun. A Meta x Ray-Ban collab landed in 45th. Only Google, with a voice assistant helping a struggling professional with a cover letter, performed well among voters, ranking 15th. Other spots similarly vexed viewers. Tom Brady and Snoop Dogg, the latter fresh off an appearance at a presidential inaugural ball, mad-dogged each other and yelled hateful epithets, apparently to prove a point about stamping out hate. Coffee mate's first Super Bowl spot ever was oddly conceived, as the protagonist's ability to manipulate his tongue apparently didn't sell fans on the merits of their cold foam product; it placed 56th. Fetch and Tubi, meanwhile, had the misfortune as emerging brands placed in the latter slots of a blowout game, perhaps explaining their positions in the last two spots. The much-anticipated reunion of Meg Ryan and Billy Crystal reenacting their iconic diner scene in "When Harry Met Sally" connected sufficiently for Hellmann's, rounding out a top 10 that also featured both NFL ads. Yet at the top was an old reliable. Budweiser sat out the big game altogether in 2021 and didn't solidify its spot for this Super Bowl until the waning weeks of the run-up. And then it was foal steam ahead. 'This is a privilege, that our company and brands get associated with this massive moment in culture,' says Corrington. 'It means a lot, not only to our marketing team but to the 65,000 people in our Anheuser-Busch system that make this the moment it deserves to be in culture in America. 'We don't take that privilege lightly.' The USA TODAY app gets you to the heart of the news — fast. Download for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more.
USA Today
04-02-2025
- Business
- USA Today
Local favorite Carleton Hotel Bar makes Budweiser Super Bowl commercial. Here's how
Local favorite Carleton Hotel Bar makes Budweiser Super Bowl commercial. Here's how Show Caption Hide Caption Budweiser Super Bowl commercial stars young Clydesdale foal In a new Budweiser Clydesdales Super Bowl commercial, a foal finds a way to help after being left behind by the rest of the Clydesdales. John Kaczmarek's business, Carleton Hotel Bar, can be seen in the 2025 Budweiser Super Bowl commercial. Kaczmarek is excited about the national exposure for his business and the town of Carleton. Surrounded by family and friends, it's a sure bet John Kaczmarek will be watching 2025's Super Bowl LIX. While rooting for his favorite football team, Kaczmarek will be watching for this year's Budweiser Super Bowl commercial. His business, Carleton Hotel Bar in Carleton, Michigan, will be making an appearance in this year's Budweiser commercial, called 'First Delivery." Located at 927 Monroe St., the modest business informed the community on its Facebook page, posting 'The hotel made it in the Budweiser Super Bowl commercial.' For more than 17 years, Kaczmarek has owned the neighborhood bar known for its burgers and steaks. Patrons gather to watch sports on TV, play pool and sing karaoke. It offers dine-in specials like every Tuesday features a classic burger and fries and music bingo is every Sunday from 6-8 p.m. except Super Bowl Sunday when they will be hosting a watch party beginning at 6 p.m. Super Bowl LIX: Merchandise and ticket scams may be out there, AG warns 'I found out from one of my customers,' Kaczmarek said. 'There's a place where you can go and get drone coverage for free. If you go to that website they show different pictures of Carleton. One coming one way and one coming the other way. It just happened that Budweiser picked that one up out of all the places.' The Carleton resident said that same footage found on is used in a Trump ad. 'Shutterstock has all this footage of an early morning aerial view on Monroe Street,' he said. 'And that's what they both used.' Being in the national spotlight, even for a brief moment, is exciting to Kaczmarek. 'But I'm more excited for Carleton,' he said. 'I love the advertising for Carleton.' According to the marketing department at Budweiser USA, the commercial was directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial director Henry Alex Rubin and created by FCB New York. Contact reporter Lisa Vidaurri-Bowling at lvidaurribowling@ Contact reporter Suzanne Nolan Wisler at swisler@
USA Today
31-01-2025
- Business
- USA Today
Carleton Hotel Bar makes Budweiser Super Bowl commercial. Here's how it came about.
Carleton Hotel Bar makes Budweiser Super Bowl commercial. Here's how it came about. Show Caption Hide Caption Budweiser Super Bowl commercial stars young Clydesdale foal In a new Budweiser Clydesdales Super Bowl commercial, a foal finds a way to help after being left behind by the rest of the Clydesdales. John Kaczmarek's business, Carleton Hotel Bar, can be seen in the 2025 Budweiser Super Bowl commercial. Kaczmarek is excited about the national exposure for his business and the town of Carleton. CARLETON — Surrounded by family and friends, it's a sure bet John Kaczmarek will be watching 2025's Super Bowl LIX. While rooting for his favorite football team, Kaczmarek will be watching for this year's Budweiser Super Bowl commercial. His business, Carleton Hotel Bar, will be making an appearance in this year's Budweiser commercial, called 'First Delivery." Located at 927 Monroe St., the modest business informed the community on its Facebook page, posting 'The hotel made it in the Budweiser Super Bowl commercial.' For more than 17 years, Kaczmarek has owned the neighborhood bar known for its burgers and steaks. Patrons gather to watch sports on TV, play pool and sing karaoke. It offers dine-in specials like every Tuesday features a classic burger and fries and music bingo is every Sunday from 6-8 p.m. except Super Bowl Sunday when they will be hosting a watch party beginning at 6 p.m. 'I found out from one of my customers,' Kaczmarek said. 'There's a place where you can go and get drone coverage for free. If you go to that website they show different pictures of Carleton. One coming one way and one coming the other way. It just happened that Budweiser picked that one up out of all the places.' The Carleton resident said that same footage found on is used in a Trump ad. From the archives: The Carleton Hotel celebrates a century of customers in 2011 'Shutterstock has all this footage of an early morning aerial view on Monroe Street,' he said. 'And that's what they both used.' Being in the national spotlight, even for a brief moment, is exciting to Kaczmarek. 'But I'm more excited for Carleton,' he said. 'I love the advertising for Carleton.' According to the marketing department at Budweiser USA, the commercial was directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial director Henry Alex Rubin and created by FCB New York. — Contact reporter Lisa Vidaurri-Bowling at lvidaurribowling@ Contact reporter Suzanne Nolan Wisler at swisler@
