Scottish city named 'surprising Jedi hotspot' ahead of Star Wars Day

Daily Record

03-05-2025

Only one city in Scotland is among the top 10 in the UK.
Scotland's "hotspot for Jedis" has been revealed. The Scottish city was named as a "surprising" centre for Star Wars fans.
May 4 marks Star Wars Day, which is a commemorative day observed each year celebrating the Star Wars franchise created by George Lucas. Originating from the classic line 'May the force be with you', Star Wars Day will take place on Sunday.
Ahead of the sci-fi holiday, new research from Disney experts at AttractionTickets.com has named the UK cities that are estimated to have the most 'Jedis' in 2025. In the fictional Star Wars universe, a Jedi is a member of a mystical knightly order—and is used to refer to fans of the franchise.
The experts have seen a 300 per cent spike in searches for 'Jediism' in the UK over the past month. As a result, the team investigated where this renewed interest is coming from across Scotland, England, Wales, and Northern Ireland.
Topping the list for Scotland as the biggest Star Wars hotspot is Dunfermline. Scotland's newest city also placed third on the UK-wide list.
According to the experts, 0.02 per cent of Dunfermline's population identity as a Jedi. Although the number may seem small, AttractionTickets.com states that it "reflects a measurable level of sustained interest".
While not appearing in the UK-wide top 10, Aberdeen follows behind as the Scottish city with the second-highest number of Jedis. The results reveal that approximately 0.004 per cent of the Granite City have expressed interest in Jediism.
Edinburgh and Glasgow follow behind in third and fourth place for Scotland respectively. Just under 0.002 per cent of Edinburgh's population were found to be Jedi enthusiasts, while the figure is around 0.0015 per cent for Glasgow.
Elsewhere, Truro ranks highest in England and the UK. With 0.05 per cent, this reflects a notably larger share of residents showing an interest in Jediism compared to other UK cities.
Meanwhile, Swansea leads in Wales. An estimated 0.004 per cent of the city's population have expressed interest in Jediism according to the experts.
On the other hand, Northern Ireland recorded no significant activity relating to Jediism. Based on recent search data, nowhere in Northern Ireland appears on the list of the top Jedi hotspots.
Marketing Director at AttractionTickets.com Chris Bradshaw commented: "While the population percentages may appear small, they reflect a measurable level of sustained interest, particularly during a time when Star Wars continues to expand its cultural and cinematic reach through streaming platforms like Disney+, and specifically around key cultural moments for fans like Star Wars Day.
"From a pop culture perspective, the influence of the Star Wars franchise remains incredibly strong, and we can also see this through the growing popularity of the Star Wars rides at Disney parks, such as Star Wars Hyperspace Mountain at Disneyland Paris. It seems that the franchise is as popular as ever."
To put together their list, the experts analysed search volume data for the term 'Jediism' across more than 70 major UK cities. This was compared against the most recent population figures for each city in order to calculate the estimated percentage of residents expressing interest in the Jedi belief system ahead of Star Wars Day.
Truro, England
Durham, England
Dunfermline, Scotland
Chester, England
Bath, England
Lincoln, England
Salford, England
Gloucester, England
Southend-on-Sea, England
Peterborough, England