The Car Brand That's Betting Big on Golf's Future
Genesisisn't just a car brand with a tournament on the schedule anymore, it's becoming one of the most visible players in the global golf ecosystem.
After years supporting events like the Genesis Invitational and the Genesis Scottish Open, the luxury automaker has now been named the first-ever global official vehicle of thePGA TOURand PGA TOUR Champions, locking in through 2030. The expanded partnership comes with a range of new initiatives, but perhaps the one fans will notice first is the continuation of The World Feed: a live, international broadcast feed produced by PGA TOUR Studios. Designed to give international media partners the freedom to create localized telecasts with their own commentary teams, The World Feed is a step toward modernizing how golf is experienced globally, and it continues this week at the Rocket Mortgage Classic.
The Korean brand's expanded role also includes new on-site activations and official mobility duties for players and caddies, meaning more Genesis vehicles at TOUR stops and more visibility around the game.
From co-producing the Genesis Invitational withTiger Woodsand the TGR Foundation, to backing TGL and funding youth programs like California Rises, Genesis is doing something not many luxury carmakers are: putting its global marketing muscle behind the future of golf.
For those interested in thewhybehind the expanded partnership—and how it ties into fan experience, broadcast strategy, and community investment—PGA TOUR and Genesis are debuting a new program calledDriven, airing before the third round of the Rocket Mortgage Classic on CBS.
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Los Angeles Times
a day ago
- Los Angeles Times
‘Genesis' surf documentary chronicles trip of a lifetime for Huntington Beach duo
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USA Today
a day ago
- USA Today
Collin Morikawa, Tony Finau find new caddies for FedEx Cup playoffs, maybe Ryder Cup, too
Collin Morikawa, Tony Finau and Jake Knapp have found new caddies this week at the FedEx St. Jude Championship in Memphis. Morikawa has hired veteran caddie Mark Urbanek, who previously worked with Tony Finau for the past five years. Morikawa parted ways with his longtime caddie J.J. Jakovac in late April and hired Joe Greiner. But that partnership only lasted five tournaments together. Morikawa used Billy Foster, who had parted ways with Matt Fitzpatrick, for the Genesis Scottish Open and British Open but had made it clear that he was still in the market for a full-time bag. Urbanek split from Finau ahead of the British Open. Finau used veteran Colin Byrne, who had successful stints with Retief Goosen and Louis Oosthuizen, at the British Open and 3M Open and Brandon Parsons, who had caddied for Bubba Watson on LIV most recently, at the Wyndham Championship last week. He has hired Tim Tucker, who is best known as Bryson DeChambeau's bagman when he won the 2020 U.S. Open. Tucker was on the bag for Kurt Kitayama but split with him after the John Deere Classic last month. Kitayama won the 3M Open two weeks later with his brother, Daniel, caddying for him. He's expected to remain on the bag for the remainder of the season. And let's wrap up this edition of the caddie carousel with an update on Greiner. He's had a busy season, parting ways with childhood friend Max Homa in late March. Greiner came off the bench to work for Justin Thomas at the Masters when JT's regular caddie, Matt Minister, was sidelined with an injury. Thomas won one week later with Greiner by his side at the RBC Heritage. Thomas welcomed Minister back and Greiner joined Morikawa, but that relationship stopped ahead of the Rocket Classic, where Morikawa, who is breaking in his fifth different caddie of the season this week, had Korn Ferry Tour pro and former Cal teammate KK Limbhasut fill in for him during a week that he couldn't get into the field. Greiner has landed a new bag this week, too, at the first FedEx Cup playoff event. He'll be caddying for Jake Knapp, who shot 59 at PGA National in February, and enters the playoffs at No. 47. Knapp's agent confirmed the move. Stay tuned because the caddie carousel has been spinning fast and furious all season long.
Yahoo
a day ago
- Yahoo
Genesis Electrified G80 Discontinued in the US After Weak Sales
Genesis Electrified G80 Discontinued in the US After Weak Sales originally appeared on Autoblog. A Quiet Exit for Genesis' Lone Electric Sedan The Genesis Electrified G80 was the luxury brand's only electric sedan in the US. It was also the second EV the automaker introduced in the market, following the smaller GV60 crossover. Unlike its crossover siblings, however, the G80 EV never found much traction with American buyers. Despite its elegant styling and respectable performance, Genesis only managed to sell a disappointing 77 units of the Electrified G80 in the first half of 2025, according to the data collected by Cox Auto. The model's low sales figures didn't go unnoticed. A quick visit to Genesis' consumer website shows that the Electrified G80 has been quietly removed from the lineup. The company later confirmed to InsideEVs that the car had been officially discontinued, with the last US-bound unit sold in July. No formal press release was issued. The model was simply scrubbed without ceremony. View the 2 images of this gallery on the original article Genesis Confirms the Model's Departure Genesis has attributed the discontinuation of the G80 Electrified to changing market conditions and evolving consumer preferences. The company's statement didn't elaborate, but it aligns with broader trends. Demand for electric sedans, especially in the luxury segment, has remained soft, while EV buyers continue to gravitate toward crossovers and SUVs. Another likely factor was the car's production origin. Unlike the Electrified GV70, which is partially assembled in Alabama and eligible for federal tax credits, the G80 EV is built entirely in Ulsan, South Korea. That exposed it to uncertainties, including possible tariff hikes and shifting US trade policies. Although based on a gasoline-powered platform, the G80 Electrified delivered solid performance. With a dual-motor setup generating 365 horsepower and 516 lb-ft of torque, it offered up to 282 miles of range from its 87.2-kWh battery and fast charging at up to 191 kW. However, compromises in rear passenger space and trunk capacity made it less practical than its gas-powered counterpart. A Facelifted Model Exists—Just Not Here While the US market says goodbye to the Electrified G80, Genesis has already revealed an updated version in South Korea. The facelift brings a longer body and a more luxurious interior, along with expected technical improvements. However, the company says it has no details to share regarding future availability in America. For now, the only units of the G80 Electrified still available are sitting on dealership lots. Once those are gone, buyers looking for a fully electric Genesis sedan will be left without an option. View the 2 images of this gallery on the original article Genesis Electrified G80 Discontinued in the US After Weak Sales first appeared on Autoblog on Aug 6, 2025 This story was originally reported by Autoblog on Aug 6, 2025, where it first appeared.
