EXCLUSIVE Branding expert who works with top CEOs shares six habits EVERY millionaire shares

Daily Mail​

24-05-2025

A branding specialist and former personal stylist who has worked with top moguls across the globe has shared the six habits that every millionaire shares.
Kelly Lundberg, 44, based in Dubai, has helped successful entrepreneurs, CEOs, and companies elevate their brands for over 20 years.
Over the course of her impressive, two-decade career, the multi-award-winning brand strategist and best-selling author has had a chance to spend time with some of the richest people in the world.
And she noticed that the wealthiest people have certain habits that they all implement in their day-to-day lives.
Thankfully, she shared them exclusively with DailyMail.com, so that you can start living like a millionaire.
'I've had the privilege of speaking to hundreds of entrepreneurs who have walked this path,' she explained.
'Many of them didn't start with wealthy families, elite networks, or huge investment pots - but they've carved out success through habits, discipline and mindset.'
First, Kelly said she that all successful people are extremely focused on learning new stuff, even when they feel like they're already on top.
But she added that it's not always about learning about a bunch of different topics, but rather, ensuring you know everything you can about one specific thing.
'Millionaires are lifelong learners,' Kelly dished. 'But it's not just about consuming new information, it's often about revisiting old books and ideas.
'Instead of chasing the next podcast or bestseller, they go deeper, not wider.
'Many millionaires reread key books multiple times. Why? Because it shifts their focus from information hoarding to implementation.'
Another thing that she said all millionaires have in common is the way they view time.
'[Millionaires] consider [time] their most valuable resource, and treat it with a high level of care,' she said.
She noted that most rich people spend their money on things like housekeepers or cooks not because they're lazy, but because they need the time used for cooking and cleaning to do more important things.
'It isn't because they feel "too good" to do [these things], but because they're realized their time could be better spent growing their business - or supporting their wellbeing so they don't get burnout, or compromise their health,' she continued.
'Ask yourself how much certain tasks are taking up, and whether you could delegate them.
'If your cleaner costs $30 an hour, could you earn more than $30 in that hour by serving clients, networking, or could hiring one free up your time to do something else? Choose how you spend your time wisely.'
According to Kelly, the ultra wealthy are also extremely focused on who is in their network.
'The entrepreneurs who I see leading successful businesses surround themselves with ambitious, successful people, as they not only naturally raise your standards, but they can open doors you may never have access to otherwise,' shared the branding expert. It all comes down to proximity.
'Here are some questions you can ask yourself: Who am I spending the most time with and how do they influence my mindset and habits?
'Am I regularly exposed to people who are ahead of me in areas I want to grow in?
'What environments inspire me to think bigger? While I'm not suggesting you ditch your friends and family to be a part of the "A-list," make small steps to surround yourself with people who inspire and encourage you if they're not already in your life.'
Kelly told DailyMail.com that millionaires also choose 'discipline over motivation,' and implement 'routines, habits, or workflows that help automate success.'
'Set an evening routine that can inspire your morning routine this way it removes decision fatigue,' she suggested.
'Batch repetitive tasks (eg, content creation, admin) on specific days. Use time-blocking to structure your calendar.
'When you treat discipline like a skill and systems like your secret weapon, everything becomes easier and success more sustainable.'
Next, Kelly said something else she sees 'over and over again' in her most successful clients is that they 'prioritize their health,' and 'not just to avoid illness, but to maximize clarity and energy.'
'Poor health doesn't just cost money, it can limit your ability to earn in the long term, especially if you are the business,' she pointed out.
'More than that, the clarity, confidence and endorphins you get from taking care of yourself physically carry into every business decision and opportunity.'
She said many wealthy moguls schedule workouts like they're business meetings.
Lastly, Kelly explained that many people associate being wealthy with 'flashy,' but the real successful people don't care about showing off their money by making unnecessary lavish purchases.
'Before buying a personal luxury, ask: "Will this increase in value or lose it? Track your net worth, not your outfit value,"' she suggested.
The branding specialist concluded, 'Here's the real takeaway: they don't chase one at the cost of the others. Because true wealth isn't just about being rich in the bank. It's about being rich in life.'