Latest news with #branding
New York Times
5 hours ago
- Politics
- New York Times
What's in a Name?
President Trump, perhaps seeking to divert attention from the Jeffrey Epstein saga, last weekend lobbed an out-of-nowhere demand: The Washington Commanders and the Cleveland Guardians must restore the racist team names and logos they discarded years ago. It was both an attempt to change the conversation and a rallying cry to the right. Trump loves to rename things — military bases and ships, a mountain, a body of water. It's often part of his Great Unwokening quest. But it's also a way he asserts power, an expression of his belief in the potency of branding and a nod to how nostalgia shapes his political project. 'This is about turning back the clock,' said Paul Lukas, a journalist and author who writes about consumer culture and who for 25 years ran a website focused on sports uniforms and logos. 'He has this vision of a world and an America where things were the way they were supposed to be, and two of those things were these two team names.' Today's newsletter is about how Trump reopens seemingly settled questions, including ones about team names, years after the controversy around them has ended. Brand Trump The president's record as a businessman is checkered, but his knack for brand-building is beyond doubt. He started renaming things in his real estate days, plastering his own name on buildings he bought. And in politics, it's all about MAGA, always with the red hat. The spinoff brands — Make America Healthy Again, Make America Beautiful Again — only highlight the ubiquity of the original. Want all of The Times? Subscribe.
Forbes
15 hours ago
- Business
- Forbes
Lovart AI Launches Globally, Promising Agency-Grade Design For $90 A Month
San Francisco-based Lovart AI exited beta this week with an AI design tool that wants to deliver the work of a six-figure branding agency in minutes for less than $90 a month. Marketed as the world's first 'Design Agent,' Lovart combines a proprietary reasoning engine with a stack of leading generative models to produce everything from logos and packaging to video and 3D assets from a single text prompt. I've been using Lovart for the past month, and it's good enough to make graphic designers tremble. After a closed beta that drew over 800,000 users across 70 countries, Lovart officially launched on July 23. Interest came not just from designers, but also solo founders, student creators, and marketers pressed for time. 'A lot of early users are solo builders and startup teams who don't have the time or team to start from scratch every time,' one team member posted on Reddit. Lovart AI founder Melvin Chen Lovart's founders, CEO Melvin Chen, a Carnegie Mellon trained AI researcher, and Haofan Wang, say their tool goes beyond image generation. Its agentic design model interprets prompts like a creative director would, coordinating a team of specialized AI agents through a system they call 'Mind Chain of Thought.' Users work with it through a natural-language interface and a collaborative workspace called ChatCanvas. A typical request might be 'create a coconut latte brand with a brown color scheme,' and Lovart will return a complete visual system, posters, product renders, social graphics, and even a sample video ad. Magazine cover design. 'At Lovart, we don't have product managers. We have designers who teach AI how to think,' Chen said. 'The canvas is the desk. The agent is your teammate.' Designers on social media echoed that sentiment. 'Compared to Midjourney or Leonardo, the UX here is just smooth,' wrote one Reddit user. 'Everything feels like it's made for creators, not engineers.' Another praised its minimal prompt requirements: 'You can get hyper-detailed shots without endless tweaking.' The tool's ability to generate 40 polished assets at once from posters to UI flows to 3D models was repeatedly cited as a key differentiator. I've been using Lovart for the past month and will vouch for its ability to surprise you with its 'creativity.' As an ideation tool, it is a home run. However, it has a hard time when the changes get more precise. Despite the presence of an inpainting tool, it was faster for me to just bring the Lovart design into photoshop to finish it. The client loved the outcome. With its press release, Lovart released images of fashion design, cosmetic design, and a social media video, positioning itself as a powerful ideation and execution tool for all sorts of creative and design applications. Poster designs with prompting. Lovart is going up against two giant companies in Adobe, which owns 80% of the market according to Statista, and Canva, with 12.5%. Canva acquired Leonardo AI, and integrated it. Adobe's Fireflies AI image and video generator, available to enterprise users, is integrated into Creative Studio. Adobe trains its models exclusively on licensed content from Getty Images and indemnifies users of its AI tools from any copyright claims against their use of AI. I don't know if being really good is really good enough in this insanely crowded market. Lovart's going to find out. Lovart has not disclosed any venture funding, though some reports suggest a $7.5 million seed raise is in the works. For now, Lovart is focused on traction. It topped Product Hunt on launch day, and interest on Discord and Reddit remains high. 'This is what happens when Figma and Midjourney have a baby,' one user posted. 'And it doesn't sleep.' Lovart is available now with free and paid tiers.
Associated Press
21 hours ago
- Business
- Associated Press
Eight Homes Sold in a Week: Nova's Integrated Model Sets New Absorption Record in Winter Garden
Nova Real Estate streamlines Florida development launches by unifying branding, marketing & sales—cutting delays & boosting sales with a boutique approach. ORLANDO, FL, UNITED STATES, July 23, 2025 / / -- Florida's real estate developers have long faced a costly obstacle: fragmented project launches that rely on multiple vendors for branding, marketing, and sales. This disjointed approach often leads to inconsistencies, rework, and missed opportunities—delaying projects and eroding value for builders and homebuyers alike. In today's fast-evolving real estate landscape, the difference between a successful development and a stalled project often comes down to integration. Fragmented launches—where branding, marketing, and sales are handled by separate vendors—have long plagued developers with inefficiencies, miscommunication, and costly delays. Every week spent navigating disjointed systems is time lost to 'gray work' instead of building relationships, serving clients, or closing deals. Branding That Adds Perceived Value Developments that look the same get lost in the shuffle. Nova transforms townhomes and single-family communities into emotionally resonant brands that buyers connect with—turning standard homes into aspirational products. This emotional differentiation is critical in markets saturated with generic offerings. Consistency aligning messaging, visual identity, floor plan naming, amenity storytelling, sales into a cohesive and memorable brand system. Developers avoid the fragmentation and inconsistency that often results from piecemeal. Boutique Focus, Big-Market Knowledge Nova brings luxury-market sensibilities and branding rigor to projects of all sizes. The same principles used to sell million-dollar waterfront units are applied to affordable townhome communities—ensuring no product is undersold due to poor positioning. One Team, One Vision Instead of bouncing between marketing firms, in-house sales, and external consultants, developers gain one accountable partner for brand development, marketing execution, and sales integration. That alignment increases speed-to-market, avoids internal friction, and maximizes every dollar invested. A New Division to Bridge the Gap Nova Real Estate has launched its Branding & New Development Division to address these persistent inefficiencies. Unlike most brokerages that focus solely on sales, Nova's division consolidates branding, marketing, sales team training, and lead management under one roof, aiming to streamline the entire development cycle. The Numbers Behind the Challenge ● In the first half of 2025, Nova Real Estate reported $92.7 million in sales—a 65% increase over the same period last year—after piloting a fully integrated launch model with Davila Homes. ● Lakeview, a 40-home Winter Garden project, exceeded market absorption rates with eight sales in its first week, demonstrating the impact of a unified branding and sales strategy. ● Market trends show a growing demand for differentiated branding and seamless launch processes, especially as international buyers increase their presence in Florida's property market. What Sets Nova's Approach Apart ● Single Point of Accountability: Developers work with one team from concept to closing, reducing miscommunication and delays. ● Comprehensive Services: The division offers brand positioning, marketing management, sales training, product strategy, CRM oversight, and access to a robust partner broker network—all internally managed. ● Leadership in Execution: Led by real estate branding expert Juliana Jardini and award-winning broker Fernanda Negromonte, the team brings a decade of cross-market expertise to each project. Nova's integrated approach has produced measurable results: Nova's integrated approach is built on a decade of experience leading branding and marketing strategies for high-impact residential developments in Florida and internationally—expertise now fully consolidated within the Nova Real Estate team. This deep foundation has consistently delivered results across a wide range of market segments. In Winter Garden, the launch of Lakeview exceeded absorption projections within days, reflecting the strength of a branding strategy aligned from the outset with buyer psychology and product positioning. In Clermont, the repositioning of Bella Collina Villas reintroduced a luxury product to the market with renewed clarity and relevance—demonstrating the power of the brand to shift perception and unlock inventory movement. The team's track record also includes leadership roles in major resort and waterfront developments. At The Grove Resort in Orlando, unified brand direction and consistent storytelling helped drive more than 1,000 closings over time. A similar approach was applied to The Terraces at The Grove, where a full branding and sales crafted a cohesive narrative around high-end lifestyle living. In Tampa, the branding and market entry of Marina Pointe and Westshore Marina District—both premium waterfront communities—were guided by an understanding of global buyer expectations and a strategic approach to brand architecture. These initiatives successfully attracted both domestic and international audiences, reinforcing the value of integrated marketing from concept to conversion. Other milestones include the rebranding and repositioning of Magic Village Yards, Magic Village Views, and Magic Village by Pininfarina, where long-term brand management efforts reshaped the identity of luxury vacation ownership in Orlando. Beyond the U.S., a strategic rebranding of the Bossa Nossa hospitality project in Portugal demonstrated how the same principles can be applied globally to elevate boutique developments through modern luxury positioning. Today, all of this know-how informs Nova Real Estate's unique positioning as a branding-driven brokerage. With a growing portfolio of active developments, the division is poised to expand further across Florida, helping builders and investors bring products to market with clarity, consistency, and speed—key elements in a landscape where first impressions are everything. Upcoming Projects ● Preserve at Lakeside (St. Cloud): Launching August 2025. ● Grove Collection by Davila Homes (Winter Garden): Launching August 2025. ● Hilltop at Bella Collina by Davila Homes(Monteverde/Clermont): Launching Q3 2025. Builders and developers launching master-planned communities have compelling reasons to work with Nova Real Estate's Branding & New Development Division. For media inquiries, interviews, please contact Juliana Jardini, Branding & New Development Brand Director at [email protected] or call (321) 443 4067. About Nova Real Estate Nova Real Estate is a branding-driven brokerage focused on personalized service, attention to detail, and relationship-driven results in Florida's real estate market. For more information please visit Ali Kamel The PR Kings [email protected] Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Globe and Mail
a day ago
- Business
- Globe and Mail
Lovart Launches Globally: End-to-End Design Agent Exits Beta, Powered by the World's First AI Creative Reasoning Engine
Lovart's design Agent launches publicly, after attracting 800,000 Beta testers. Lovart delivers six or higher branding budgets in minutes. San Francisco, California--(Newsfile Corp. - July 23, 2025) - Lovart, a bold AI design and branding Agent with capabilities of an award-winning creative team, has officially launched its long-awaited generative design platform, exiting Beta with a bold mission: to generate six figure or higher branding and advertising campaigns using nothing more than a single text prompt. Positioned as a disruptive force within the branding world with 800,000 users across 70 countries, Lovart is enabling in-house brands and boutique agencies who are already weaving AI into their teams, to unlock 4A agency-quality branding. Lovart's launch comes at a pivotal moment. Just as AI has reshaped education, AI agents are quickly becoming essential within creative organizations. Teams are increasingly relying on generative tools not just to assist but to also lead in shaping and dictating visual trends, much like fashion editors do each season. Only now, the editor isn't human. It's AI. The Creative Engine Powering Lovart Under the hood, Lovart is powered by its proprietary creative reasoning engine, MCoT (Mind Chain of Thought). Going as far as assessing and analyzing the brand's requirements, business context, and the target audience, its output is on par with top-tier Creative Directors and professional-grade visual assets. With just a simple text prompt or a reference image, users can generate up to 40 high-fidelity, agency-quality assets in only minutes. From branding kits, social posts and storyboards to UI flows and even packaging, Lovart delivers a breadth of output rarely seen in a single platform. But what truly sets it apart is its creative intelligence - the first of its kind to infuse visual outputs with an unexpected, witty, and human-like flair. "At Lovart, we don't have product managers. We have designers who teach AI how to think, in a way that you might expect from a Creative Director," said Melvin Chen, CEO of Lovart. "The canvas is the desk. The agent is your teammate. Together, they recreate the most natural way design happens that captures nuance, emotion and brand essence within a single prompt, enabling anyone to bring their creative visions to life, even without a design background." Inside Lovart: The Features Redefining Creative Work ChatCanvas - Lovart's "ChatCanvas" is an infinite, intelligent canvas that responds to intent through shared visual and dialogue. It is built for true creative collaboration between humans and AI. Multi-agent Co-Creation - Lovart is powered by specialized AI agents, each handling a distinct creative task whether it's designing logos or packaging, to UI/UX mock ups and competitive research. These agents collaborate on complex campaigns while staying aligned through a shared context layer called "Design Context Core." This ensures Lovart is contextually aware of the broader brand campaign, ensuring cohesive and on-brand output across all materials. Autonomous Design Intelligence - Unlike other platforms, Lovart's design prowess is comparable to a Creative Director, capable of guiding you from idea to execution. It's capable of planning the workflow, sourcing design references, all the way to delivering the output. Long-Term Recall - But also like humans, Lovart learns over time. It not only remembers your preferences, design choices, and imported assets, but also analyzes them to understand emotional tone and context. For example, it can interpret a color palette and automatically apply the right hues to future projects. Learns and Predicts Workflow Habits - Lovart also learns your workflow habits, whether you design for Instagram or YouTube, and where you draw inspiration from, whether it's Pinterest or Behance. It also predicts your next move and offers smart suggestions, flagging layout issues, color mismatches, or creative opportunities in real time. Advanced Canvas Editing - Modify layers, adjust text, and fine-tune layout and styles with built-in tools. Control everything from font to form in one place. Top AI Models Under One Roof - As a full-spectrum creative suite, Lovart also supports cross-modal generation across image, video, and audio. Lovart supports top AI models. About Lovart Lovart AI is a San Francisco-based technology company pioneering the world's first Design Agent - an AI-native system that interprets creative intent, decomposes complex tasks, and coordinates leading multimodal models to deliver comprehensive outputs across image, video, and 3D formats. Co-founded by Lovart's CEO Melvin Chen and Haofan Wang, an AI researcher with training from Carnegie Mellon University, and supported by a global team of experts in AI systems and creative tooling, Lovart is transforming the creative landscape. Since launching in 2025, Lovart has rapidly gained traction with more than 800,000 users, fundamentally changing how modern creators and studios approach design workflows. To learn more about Lovart visit
Forbes
a day ago
- Business
- Forbes
Bottom-Line ROI: Does Branding Really Matter?
Kayden Michael, founder of Watson Branding + Marketing, empowers brands to perform at their best. Here in Texas, we know a thing or two about brands. To this day, cattle in Texas wear a permanent posterior stamp of ownership—a brand—to remind you who you're doing business with. Of all the branches of business and their perceived value, branding can be one of the hardest to quantify. Quarterly sales figures are easy to count, but can we measure the impact of a logo or a tonal shift in messaging? Few business owners would dismiss the impact of branding outright, but a lingering question looms overhead: How much difference does branding make? In our agency's work with businesses across the U.S., we've helped numerous companies turn around sales, increase site traffic and create deeper campaigns that connect with their audiences. As the founder, I've witnessed how branding can redefine businesses. It Ain't Marketing Branding and marketing perform a delicate, often beautiful dance. But when one foot steps too far ahead of the other, the stumble is hard to ignore. If you haven't paused to distinguish between the two, here's one way to think about it: Marketing is how you reach your audience. Branding is how you keep them. So, does branding move the ROI needle? Here are a few key areas where the impact is measurable. 1. Positioning: Pick a lane. Every company starts out with a stance. Too often, that stance is either uncertain or misaligned. Being true to yourself takes courage, and great brands know who they want to attract and who they need to repel. An e-commerce brand came to us after their handbag product had plateaued from a promising start. We repositioned them to show their audience that women can be tough and a little fancy. The next year, product sales increased even more and site traffic more than doubled. 2. Visual Identity: Look the part. A small college with a powerful value proposition asked us to review their website. An inaudible cry for help leaped off the page. Antiquated presentation and bland composition begged the question: Would I be proud of this as my Alma Mater? We led a ground-up branding refresh that instantly modernized their image, careful not to meddle with historic seals or color schemes. The effect was a transformative increase in branded search, marking a clear shift for a school serious about its future and the future it offers with every degree. Your customers constantly ask silent questions: Will support help me? Will the product last? Will this company still be around in two years? Leverage your visual identity to answer for them. A serious brand answers objections that never need to be spoken. 3. Messaging: Empathize out loud. AI has propelled messaging in new directions, but AI-generated copy routinely falls short without professional guidance. Remember that the pillars that undergird effective messaging are unchanged by technology. Buyers have a hardwired nervous system that chooses one product over another for one reason: They feel seen. We revised the messaging for an upscale venue in the Midwest and helped them significantly raise pricing compared to a sister venue under the same ownership. The shift? Audiences went from thinking "just another venue" to "the venue for me." Making Art Count With results like these, why does branding still carry a dubious reputation? Simple: Keeping score matters—and not every agency does it. Branding attracts creative minds. Many love art for art's sake, and some use a company as their personal canvas (and benefactor) to commission artistic expression that may be vivid, but still fail to effect change. There's nothing wrong with beautiful art. But the question remains: How do you make it work for your brand? Branding should begin with measurable goals. For example: • Increasing market share from 3.1% to 4.5% in 2 years • Increasing product sales through Q4 by 45% YoY • Increasing branded search queries by 30% in six months This kind of alignment keeps expectations clear on both sides. Your business has the right to ask great things. Your agency should report on goals alongside the strategic debuts of assets and campaigns that should be exciting! Done right, branding helps you get there, and more importantly, it can help you stay there. Build Something That Lasts If you're weighing a brand update and unsure about ROI, that's fair. You're not wrong for protecting your business from sunk costs. But standing still isn't a growth plan. Branding is a powerful tool. You remember slogans, jingles and commercials from your childhood. You glance at four different sports drinks on the shelf and think, "That one will make me feel better." Our minds are proof that branding works. So give your branding something to aim at with distinct metrics and expectations. Then make the world a little bit better by leaving an unforgettable impression that your audience will still carry through the years, even the decades. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
