Latest news with #branding
Entrepreneur
15 hours ago
- Business
- Entrepreneur
How I Quietly Secured the Perfect Domain Name — Without Overpaying
I've learned that buying the right domain quietly can save money and protect your strategy. Here's what stealth acquisition looks like in practice. Opinions expressed by Entrepreneur contributors are their own. When I set out to build my company, I knew that acquiring the right domain name wasn't just a detail — it was foundational. A domain signals professionalism, sets the tone for your brand, and can shape first impressions. But I quickly learned a hard truth: openly chasing a premium domain is risky. The smarter move? A stealth acquisition strategy — one that protected my positioning, saved me money, and helped me land the perfect name. Why transparency can backfire I've seen it happen more than once: A founder reaches out directly to a domain owner and explains they're launching a new product. The seller does a quick Google search, spots big-name investors or a fast-growing company — and suddenly, the asking price triples. Once the seller knows who's behind the inquiry, everything changes. That's where stealth strategy comes in. It keeps the negotiation focused on the domain's value — not on your perceived ability to pay. Avoiding launch-day regret Too many founders wait until launch day to secure their domain. By that point, they've built a brand around a name they're emotionally attached to — only to find out the .com is taken or priced outrageously. I made a conscious choice to lock in the domain early, before any public development began. That gave me the freedom to walk away, negotiate confidently, or pivot if needed. It was about having control, not scrambling at the last minute. Related: 5 Unforgettable Lessons I Learned Spending $1 Million on a Domain Name Working with a broker made all the difference I didn't go it alone. I partnered with a domain broker who kept my identity confidential and managed the process end to end. What impressed me most was their understanding of the psychology behind negotiations — they didn't just pass messages back and forth. They kept the conversation grounded, even when tensions rose, and ensured the deal stayed on track. Without that structure, I might've overpaid, or walked away too early. Don't get trigger-happy I didn't chase the flashiest or most keyword-rich domain. I chose the one that fit my brand voice — something memorable, aligned, and meaningful. While SEO mattered, brand clarity mattered more. There's a difference between a good domain and the right domain. That was a lesson I had to learn the hard way. Protect the process — then go public Once we agreed on a price, the transaction was handled through escrow, the domain was transferred, and everything was locked in without a hitch. Only then did I begin building the public-facing brand. I didn't want to tip my hand to competitors, curious investors, or anyone else until the name was secured. Related: The Best Domains Are Gone — But Here's How Savvy Founders Still Snag Them Have a plan — and stay quiet Acquiring a great domain doesn't start with a budget. It starts with a plan. Stirring up attention too soon can cost you. But when you move quietly, think strategically, and work with the right partners, you stay in control. That's the lesson I learned. That's how I secured the name I wanted — without anyone knowing I was behind the deal. Ready to break through your revenue ceiling? Join us at Level Up, a conference for ambitious business leaders to unlock new growth opportunities.
Globe and Mail
18 hours ago
- Business
- Globe and Mail
Digital Silk Outlines Branding Challenges Facing Tech Companies in 2025
Miami, Florida--(Newsfile Corp. - July 22, 2025) - Digital Silk, an award-winning branding agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published a new article exploring how tech companies can address branding challenges in today's innovation-driven and highly saturated markets. The article, now available on the company's blog, identifies key obstacles to effective brand positioning and shares recommendations for tech founders and CMOs building scalable brand identities. Digital Silk Outlines Branding Challenges Facing Tech Companies in 2025 To view an enhanced version of this graphic, please visit: Report Highlights Growing Branding Gaps in Tech Sector According to Digital Silk's research, many tech companies face disconnects between their brand promise and user perception. Common challenges include overly product-centric messaging, inconsistent brand visuals across channels, and lack of clarity on brand purpose. These gaps can potentially impact user trust, brand differentiation, and investor interest. "As tech companies scale, their brand needs to scale with them," said Gabriel Shaoolian, CEO of Digital Silk. "This article aims to help companies recognize where their brand architecture may be limiting growth or confusing audiences." Top Branding Obstacles Identified Digital Silk's article outlines five common brand development issues facing the tech sector: Lack of clear positioning in competitive markets Messaging that focuses on features instead of customer value Visual branding that fails to scale across platforms Disconnected internal and external brand communication Difficulty articulating a brand purpose beyond product features Why Brand Strategy Is a Growth Lever for Tech Firms Data from McKinsey shows that strong brands can outperform competitors by up to 20% in key financial metrics, including customer acquisition and lifetime value. Digital Silk's content emphasizes that tech firms investing in cohesive brand strategy may better align teams, enhance customer understanding, and support market expansion efforts. The full article, "Branding for Tech Companies: 5 Challenges and How to Solve Them," is available at: About Digital Silk Digital Silk is an award-winning Miami Branding Agency focused on growing brands online. With a team of seasoned experts, we create digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.
Yahoo
18 hours ago
- Business
- Yahoo
Digital Silk Outlines Branding Challenges Facing Tech Companies in 2025
Miami, Florida--(Newsfile Corp. - July 22, 2025) - Digital Silk, an award-winning branding agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published a new article exploring how tech companies can address branding challenges in today's innovation-driven and highly saturated markets. The article, now available on the company's blog, identifies key obstacles to effective brand positioning and shares recommendations for tech founders and CMOs building scalable brand identities. Digital Silk Outlines Branding Challenges Facing Tech Companies in 2025To view an enhanced version of this graphic, please visit: Report Highlights Growing Branding Gaps in Tech Sector According to Digital Silk's research, many tech companies face disconnects between their brand promise and user perception. Common challenges include overly product-centric messaging, inconsistent brand visuals across channels, and lack of clarity on brand purpose. These gaps can potentially impact user trust, brand differentiation, and investor interest. "As tech companies scale, their brand needs to scale with them," said Gabriel Shaoolian, CEO of Digital Silk. "This article aims to help companies recognize where their brand architecture may be limiting growth or confusing audiences." Top Branding Obstacles Identified Digital Silk's article outlines five common brand development issues facing the tech sector: Lack of clear positioning in competitive markets Messaging that focuses on features instead of customer value Visual branding that fails to scale across platforms Disconnected internal and external brand communication Difficulty articulating a brand purpose beyond product features Why Brand Strategy Is a Growth Lever for Tech Firms Data from McKinsey shows that strong brands can outperform competitors by up to 20% in key financial metrics, including customer acquisition and lifetime value. Digital Silk's content emphasizes that tech firms investing in cohesive brand strategy may better align teams, enhance customer understanding, and support market expansion efforts. The full article, "Branding for Tech Companies: 5 Challenges and How to Solve Them," is available at: About Digital SilkDigital Silk is an award-winning Miami Branding Agency focused on growing brands online. With a team of seasoned experts, we create digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement. Media ContactJessica ErasmusMarketing Director & PR ManagerTel: (800) 206-9413Email: jessica@ To view the source version of this press release, please visit
Forbes
a day ago
- Business
- Forbes
Why Personal Brands Are Outperforming Business Brands
Tony Pec is the Co-Founder of Y Not You Media , helping businesses market & brand online with content, strategy, social media, & targeted ads getty People don't trust companies. They trust people. And in 2025, that's the biggest marketing advantage most business owners are still ignoring. As someone who's helped companies from $500K to $25 million in revenue grow through social media strategy, I've seen this shift firsthand. The most effective companies I work with aren't the ones posting flashy graphics or corporate updates. They're the ones where the founder, CEO or top performer is showing up consistently as the face of the brand. That's the edge most businesses are missing. Here's how to leverage this approach: You don't need a $10K camera setup. You need to hit record. Nobody connects with perfection. People connect with the personal. The overly produced stuff feels staged and scripted. But the content that cuts through is the story told in the car or the lesson shared after a tough day. That's the version people trust. I film from my car in a hoodie. No lights. No crew. Just me sharing what I learn while I am living it. That's built trust faster than anything I've tried to script. And trust always comes before the sale. Create before you consume. Each morning, record a 60-second thought based on a real conversation, challenge or win from the day before. Then post it raw or have your team repurpose it into short-form clips. The key is consistency, not cinematics. Use content to open doors, not just get likes. This is where most brands fall short. They post and then wait, hoping something goes viral, hoping someone reaches out. That's not a strategy; it's gambling. One of the most powerful strategies I teach is pairing consistent content with outbound engagement. If 78 people liked your post, that's not just a vanity metric; it's your follow-up list. DM them. Start a dialogue. Build the relationship. This is how I filled a 2,000-person networking event without spending a dollar on paid ads. Every attendee was reached through curated content, direct messages, personalized follow-ups and consistent value. No flyers going viral. Build a system. Every post should trigger three actions: reply to every comment, DM every new follower and reengage the most active people. That's the difference between content that fades and content that converts. Make the face behind the brand impossible to ignore. Visibility creates familiarity. Familiarity creates trust. And trust converts. I didn't become 'The Godfather of Instagram' by shouting the loudest. I did it by showing up every day for years. On camera. On podcasts. In DMs. At events. And in the feed. Your brand isn't your logo. It's how people feel when they see your face and hear your voice. You don't need a million followers. You need 1,000 people who know who you are and trust how you show up. That's when sales feel like referrals instead of cold pitches. Develop a content strategy, rotate between credibility (client wins, proof), connection (personal stories) and clarity (who you help, why it works). That combo creates a brand people believe in. Turn your team members into micro-brands. This is the growth hack most businesses overlook. You shouldn't be the only one building brand equity. Your team should, too. Imagine your head of sales creating posts about the biggest objections they hear and how they overcome them. Imagine your customer success manager sharing behind-the-scenes stories of real client wins. Now your brand has multiple trusted entry points into your market. I teach businesses how to activate their team's voices to multiply trust and reach, without needing them to be "content creators." Build a simple internal content playbook. Include story prompts, brand messaging and sample post formats. Make it easy for the team to plug into your message, in their own words. More humans equals more trust equity. Know that reputation is built in calm but cashed in during chaos. Most businesses wait until something goes wrong to start telling their story. That's backwards. If the first time people hear from you is during a PR issue, crisis or desperate sales quarter, you've already lost. Reputation should be built before it's needed. That's why I document everything. Client wins. Internal culture. Mistakes we learn from. Behind the scenes of our events. I don't do it for likes, I do it to stack trust daily. When things go wrong, your content becomes your credibility. And when things go right, your content becomes your compounder. Every Friday, ask your team: 'What did we learn this week? What did we win? What did we overcome?' Capture that and share it. You're not just creating marketing, you're building trust. If you don't want to be the face, borrow one. Not everyone wants to be on camera. That's fine. You don't need to be the face, but someone should be. That's where micro- and macro-influencers come in. Partner with people who already have trust, reach and audience alignment. A micro-influencer with 25,000 engaged followers in your niche can drive more results than a big name with a disengaged crowd. Here's how to vet an influencer: • Check engagement quality (not just likes, look at comments). • Scan their audience, is it real? Is it active? Is it your target? • Read their replies. Are they connected or just performing? You don't have to pick one. Build a team of five to 10 influencers whose values align with yours. Let them tell your story. In some cases, this outperforms putting yourself on camera, especially if you pick right. Influencers already have what most brands are trying to build: trust at scale. Use it. The brands dominating in 2025 aren't hiding behind logos; they're being led by faces that people trust. You don't need to become an influencer. You just need to become impossible to ignore in your space. If you're building a business and not building your personal brand, you're leaving money, leads and legacy on the table. People follow people. In a world flooded with noise, the most believable brand wins. So step in front of the brand and don't look back. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Yahoo
a day ago
- Business
- Yahoo
Aviano Agency Announces New Branding and Reputation Services to Help Businesses Build Online Authority
Miami, Florida--(Newsfile Corp. - July 22, 2025) - Aviano Agency unveils expanded service suite, including unlimited design and strategic branding solutions to boost social proof and digital credibility. Aviano Agency, a digital growth and branding company, is pleased to announce the launch of its expanded branding and reputation positioning services aimed at helping businesses enhance their online presence and build long-term authority. With over 7,500 successful brand transformations and 450+ positive reviews on Trustpilot, Aviano Agency has become a trusted partner for businesses looking to stand out in competitive digital markets. The latest service upgrade includes an unlimited design model for clients, custom branding audits, and strategic execution plans that focus on increasing trust, credibility, and perceived authority across digital channels. "We noticed a strong need for businesses to not only look active online but to appear trustworthy and established," said a spokesperson from Aviano Agency. "That's why we've expanded our branding solutions to help clients improve their social proof and position themselves as market leaders." The new offerings are designed for entrepreneurs, coaches, consultants, and e-commerce brands looking to: Develop a strong and consistent visual identity Improve reputation and audience trust Leverage branding as a tool for authority building Create digital assets that boost first impressions and conversion rates With this move, Aviano Agency continues its mission to help brands look the part before they speak. Whether a company is new or established, this branding-first approach is tailored to match their niche and audience expectations. Contact Aviano Agency for a free trial of its services by reaching out on Instagram @aviano_agency or visiting Media Contact: Johnathan CohenCompany name: Aviano AgencyAddress: 10280 NW 9th Street Cir #APT 203, 33172, Miami, United StatesWebsite: pr@ To view the source version of this press release, please visit
