Two River Valley area projects – River Green and Promenade Peak – begin previews this week
Prices at River Green will start from S$2,846 per square foot (psf). Located near Great World MRT and linked to the station, the 99-year leasehold condo has 524 units in a 36-storey block.
Pricing for the prime District 9 condo will start from S$1.2 million for a 420 sq ft one-bedroom unit. Two-bedders, sized from 527 sq ft, will go from S$1.5 million, while three-bedders (786 to 883 sq ft) are priced from S$2.25 million. The largest units, with four-bedrooms, will start from S$2.8 million for a 980 sq ft unit. The project has 105 one-bedroom, 280 two-bedroom, 104 three-bedroom and 35 four-bedroom units.
Edmund Cheng, Wing Tai Holdings' deputy chairman, said: 'We are confident that River Green will meet the evolving expectations of today's homebuyers, offering not just homes of exceptional quality, but a lifestyle that's both dynamic and holistic for years to come.'
The project will be the first residential development in Singapore to achieve the Building and Construction Authority (BCA) Green Mark Platinum (Super Low Energy) certification.
When asked about pricing strategy as several other launches in the River Valley area hit the market at the same time, Stacey Ow Yeong, Wing Tai Property Management's head of marketing, said: 'I think it's important for the buyers to see what they want. All of us have our own unique selling points. For us, we sell full connectivity. We sell flexible living. We sell functional, efficient and compact layouts, leading to very affordable prices.'
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Market watchers noted that River Green's pricing, on a total quantum level, is a shade below selling prices of Toa Payoh project The Orie. The Rest of Central Region (RCR) condo, with prices starting at S$1.28 million for one-bedders, sold 86 per cent of its 777 units at an average of S$2,704 psf in January.
River Green starts booking sales on Aug 2.
Wing Tai Holdings acquired the 9,291 sq m site that River Green sits on for S$464 million (S$1,325 psf ppr) in a state land tender in June 2024.
A month later, Allgreen bid S$730.09 million (S$1,304 psf ppr) for the 9,286 sq m Zion Road site where Promenade Peak is coming up.
Just across the Singapore River, Promenade Peak will also start booking sales on Aug 2, at prices around S$3,000 psf, according to market sources.
The project, with a District 3 address, has 596 units in a 63-storey block. It will be the world's tallest prefabricated prefinished volumetric construction (PPVC) residential building, and will feature the highest infinity pool in Singapore.
The unit mix will include 80 one-bedroom units sized at 527 sq ft; 320 two-bedroom units sized between 657 and 797 sq ft; 118 three-bedroom units sized between 1,033 and 1,195 sq ft; 57 four-bedroom units sized between 1,421 and 1,582 sq ft; and 19 five-bedroom units spanning 1,884 sq ft each. There are also two 4,144 sq ft penthouses on the 63rd floor.
Next to the Allgreen development, City Developments Ltd (CDL) and Mitsui Fudosan are building Zyon Grand, a mixed-use integrated development directly connected to Havelock MRT station. The project will comprise two 62-storey residential towers with 706 condo units, a 36-storey tower with 376 serviced apartments and a retail podium. It is expected to be launched in the fourth quarter.
CDL and Mitsui Fudosan acquired the site in April 2024 for slightly over S$1.1 billion (S$1,202 psf ppr).
A fourth condo is being developed by GuocoLand, on a River Valley Green site acquired at a February tender for S$627.8 million (S$1,420 psf ppr).
A fifth site is available under the GLS reserve list. Altogether, the five sites could bring 3,080 new homes into the area, said Christine Sun, chief researcher and strategist of Realion Group.
Nearby at Robertson Quay, Frasers Property and Sekisui House will book sales for The Robertson Opus this Saturday (Jul 19) with prices starting from S$3,150 psf. The 999-year mixed-use development comprising 348 homes is a redevelopment of Fraser Place Robertson Walk and its adjoining commercial area, Robertson Walk.
'Given the steeper competition, most developers will likely price their projects sensitively to attract consumers,' Sun said.
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