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Archana Puran Singh, Parmeet Sethi travelled by business class, made sons fly economy: ‘We made a rule, they had to earn it'

Archana Puran Singh, Parmeet Sethi travelled by business class, made sons fly economy: ‘We made a rule, they had to earn it'

Indian Express2 days ago

Archana Puran Singh, her husband Parmeet Sethi and their sons Ayushmaan and Aaryamann have found a new career as family vloggers and in the latest episode of their YouTube vlog, the family shared snippets from their trip in Switzerland. Archana and Parmeet established themselves as popular actors in the 1990s and have been doing fairly well for themselves in all these years but, the parents made a rule that their kids won't be traveling business class with them until they can afford to buy their own tickets. This trip to Switzerland marked the first time that their sons traveled in business class.
In the video, Ayushmaan revealed that it was his and Aaryamann's first trip in business class. 'Guys, me and Aaryamann are traveling in business class for the first time. So basically, our parents had a rule that they will never give us a business class ticket. They said, 'You have to earn it',' he shared. To this, Archana immediately interrupted and said, 'And now, you have earned it'. Parmeet also congratulated his sons and said, 'Well done boys.'
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Previously, Alia's mother Soni Razdan said something similar, and shared that she never bought business class tickets for her daughters. In a conversation with Rashmi Uchil for her book Raising Stars: The Challenges and Joys of Being A Bollywood Parent, Soni spoke about an incident when she could not buy three business class tickets when she was traveling with her daughters, Alia and Shaheen, to Dubai.
'Once, we were travelling to Dubai and could not afford three business-class tickets. I told my children, 'I will travel first class, and you guys travel economy.' They made a face. When I went to check on them, I saw the lady in the seat right in front of them had reclined her seat, and these children had hardly any space in front of them. I told my children, 'Why don't you ask her to straighten her seat? Are you guys okay?' They were miffed and retorted, 'Why are you asking us how we are doing? We will not tell her anything.' The lady in front of them was a senior citizen and they felt bad telling her to straighten her seat. It wasn't a big deal at all,' she said.

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These are: advertisements-supported service, subscription-based, shorts monetisation and transaction-based service, which includes watching films on rent (a film stays in your account for two days) or buying films (a film stays in your account as long as it is there on YouTube). According to overseas distributors, even after considering this revenue model, it has been observed that a film on the average takes at least a year to make reasonably good money on YouTube. This is because YouTube is largely an ocean of individual creators in which users consume extremely diverse range of content in diverse formats (short-form and long-form). According to the recent analysis of Ampere Media, a firm known for research on global entertainment business, film and television content is the fifth most watched content on YouTube, globally. This shows that film content is not the most preferred content for YouTube audience. Unlike YouTube, a streaming platform is only about film content (feature-length and long format). It needs to create and maintain library of films. Over the years, streamers have succeeded in positioning them as a reliable space for filmed entertainment with increasingly improving visual interface experience. Given the fact that it takes at least a year (on the average) for a film to generate reasonably good revenues for producers, it seems that the YouTube model is favourable for those producers who can wait for a long period for revenues. Suniel Wadhwa, a veteran distributor, co-founder and director of Karmic Films, who agrees with this line of thought, explains, "I think the YouTube model works in favour of cash-rich producers who have high holding capacity (capacity to wait) and films which have well-established or A-list cast. Only this combined force can find it relatively easier to make money from releasing films on YouTube in India." 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