Apple Adds Human Touch To Online Shopping In India With Specialist Over Video
This new video shopping feature lets customers browse the latest Apple products, including the iPhone 16 lineup, learn about new features, check trade-in offers, financing options and get advice in real time. Reflecting how more and more people in India now prefer shopping online, Apple says its new feature is designed to be secure, simple to use and add a personal touch to its customers' online shopping experience.
This follows the launch of Apple Store app in India earlier this year, which brought more personalization to browsing, buying, and getting support. The service works in English, and it's available to both iOS and non-iOS users from Monday to Friday, 10 a.m. to 7 p.m. IST.
To try the new feature, you can visit the Apple India Store online, scroll and tap on the Shop with a Specialist over video banner. The Specialist will join on video, while you stay on audio. It is designed to help you compare products, understand the differences between models, and get customised advice on what to buy and how to pay for it. In an era when more Apple products overlap in different price bands than ever, this personalized touch should help buyers make more informed decisions.
This launch reinforces Apple's broader goal of blending its online and offline experience in India.
'India is a vibrant and dynamic market, and we're thrilled to deepen our connection with customers here through Shop with a Specialist over Video,' said Karen Rasmussen, Apple's head of Retail Online. 'Whether someone lives in a metro city or a smaller town, we're committed to making it easier than ever for them to access the incredible products, services, and support Apple is known for. Our team members are excited to connect with even more customers in India and provide them with exceptional service as they learn what Apple products suit their needs.'
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