Kothari Industrial Corporation acquires footwear brands Zodiz, Jeetlo
The acquisition of Zodiz, Jeetlo and associated sub-brands will come into effect from August 4, 2025, the company said.
Zodiz is owned by Zaimus Trends Private Ltd., a company based in Coimbatore.
Jeetlo Footwear is another Indian footwear brand known for affordable, trendy shoes and sandals. It has a strong presence on leading Indian e-commerce platforms, the company said.
These brands cater to the price- and quality-conscious mass market, offering products below ₹1,000 per pair — a segment that accounts for nearly 80% of the Indian footwear consumption, valued at ₹80,000–85,000 crore annually, it said.
This acquisition gives KICL an immediate foothold in one of the fastest-growing and underserved consumer segments, the company said.
'Our business strategy will be distribution-led, targeting Tier-2 and Tier-3 cities — India's emerging urban hubs where the appetite for affordable fashion is on the rise,' said Jinnah Rafiq Ahmed, Executive Chairman, KICL.
KICL is deeply into the non-leather footwear field having set up a non-leather footwear park in the backward district of Perambalur in Tamil Nadu. It has already tied up foreign makers of iconic brands such as Kickers, Adidas and the like.
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