Aldi announces massive change to its alcohol aisle in UK supermarket ‘first'
BUDGET retailer Aldi has announced a massive change to its alcohol aisle in a UK supermarket "first."
Aldi will change 20 million of its wine bottles becoming the first retailer to make the move.
The collaboration project will see Aldi work with its wine suppliers and bottling partner Greencroft.
New lighter wine bottles will be introduced as part of the retailers ongoing commitment to reducing unnecessary packaging.
The new bottles will weigh in at a staggeringly low 300g.
This takes the average weight across the range from 409g to just 371g.
Additional bottles with reduced weights are expected to follow later in the year.
Aldi will be the first UK supermarket to make the massive change.
The new 300g bottles are now being used for popular lines such as Grapevine Sauvignon Blanc and Grapevine Merlot.
The move is part of a broader initiative that has seen the supermarket reduce bottle weights since 2022.
Aldi has said this has resulted in the removal of approximately 12.7 million empty bottles from circulation each year.
Luke Emery, National Sustainability Director at Aldi UK, said: 'We're always looking for practical ways to reduce our environmental footprint while continuing to deliver the unbeatable quality and value our customers expect.
Expert reveals the top everyday food pairings for bargain supermarket wine
'By working closely with our wine suppliers, we're introducing a simple yet impactful change that's already cutting down on materials and associated carbon.
"It's one of the many steps we're taking as we continue to explore how we can continue to reduce bottle weights across our range and make our products more sustainable over time.'
Aldi's new wine bottles will weigh a whopping 65 grams less than the standard 365 gram bottles.
The retailer has said the roll out of the new bottles has already begun and will be completed by 2025.
A statement on the Aldi website reads: "Who said that wine bottles must be made of glass, measuring 750 milliliters, and weighing 365 grams?
"Following our mission to optimise packaging, we discovered new and creative ways to package the so-called drink of the gods.
"All versions indicated a significant reduction in raw material use, as well as a decrease in carbon emissions - as they say, many roads lead to Rome."
Wine expert shares her view on Aldi's Whispering Angel dupe
WINE culturist Amelia Singer hails 'The Chassaux et Fils Rosé' as a "really savvy move from Aldi". Here, she gives Fabulous her verdict...
Sainte Victoire is my favourite part of Provence to find personality filled yet great value Rosé.
Thanks to the altitude of the Sainte Victoire hillsides, the grapes get exposed to plenty of sunshine during the day but their ripeness is moderated by cooler evening temperatures.
This enables the wine to brim with intense, complex fruit which is balanced by elegant acidity and herbal finesse.
I am delighted that Aldi are highlighting an actual area of Provence as quality and flavour profiles can vary greatly – however I always know with Rosé from Sainte Victoire that I will not be disappointed.
Amelia Singer's podcast, 'Ameliarate Through Wine', which pairs celebrities' personalities, core values, and careers with wine. Available on Apple & Spotify.
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