Latest news with #LukeEmery
Daily Mirror
21-05-2025
- General
- Daily Mirror
Seven in 10 Brits admit to buying food knowing it will end up in the bin
A study of 2,000 adults found the average person wastes the equivalent of £387 a year on produce that bypasses plates and goes straight in the bin, with the likes of bread and salad often being thrown away A survey of 2,000 adults has uncovered that the average Brit squanders a staggering £387 annually on food that never makes it to their plate but is instead chucked straight into the bin. With over a third (36%) confessing they often buy food knowing full well that some will be wasted and not even nearly consumed. Almost one in four (23%) pointed out they misjudge portion sizes as the culprit for waste, while 18% overlook expiry dates when shopping, and 24% put the blame on impromptu plans. Interestingly, the study also found that a sizeable 20% don't consider freezing perishables to avoid waste, with bread, salad leaves, and bananas topping the list of most frequently discarded items. Supermarket giant Aldi initiated the research and is collaborating with food waste authority Kate Hall to inspire householders to embrace home freezing and help trim both waste and expenses by stretching their food supplies. Aldi's national sustainability director, Luke Emery, asserted: "We're committed to reducing food waste wherever we can across our supply chain, whether that be working with suppliers to cut down on waste, or marking down prices of items nearing their sell by date." Taking this pledge further, he added: "Now we're on a mission to help shoppers minimise their food waste too, while getting even more value from their groceries at the same time." Highlighting the disconnect, he emphasized: "It seems simple, but the research shows that freezing items still isn't something many do – so we want to showcase just how easy that can be." The latest data from has shed light on the foods Brits are hesitant to freeze, with eggs, cucumber, and lettuce topping the list of no-freeze items. Despite common misconceptions, two thirds of people avoid freezing certain products like these, not realising they can be perfectly preserved if handled correctly. Additionally, 36% of consumers worry about texture changes post-defrosting, and 25% fear a loss of flavour in frozen foods. Yet, a staggering 75% feel remorseful about discarding food, and 31% would be more inclined to freeze if they knew the proper guidelines. In an effort to reduce waste, 20% have passed on food before it spoils, and 18% have even resorted to feeding it to their pets instead of binning it. Aldi has collaborated with Kate Hall to whip up three recipes aimed at helping shoppers prevent food wastage and save money, alongside offering essential freezing advice for novices. Kate commented: "It's no surprise most of us feel guilty about throwing food away, but you might not expect to find the solution is already in your kitchen." "Using your freezer is such a simple way to press pause on your food so it doesn't end up in the bin. Freezing food can help our budgets stretch further, and you can actually freeze a lot more than people realise. The trick is knowing the best way to freeze food and what to do with it after freezing."
The Sun
20-05-2025
- General
- The Sun
Seven in 10 Brits admit to buying food knowing it will end up being binned
SEVEN in 10 Brits admit to buying food knowing it will eventually end up in the bin. A poll of 2,000 adults found the average person wastes the equivalent of £387 a year on produce that bypasses plates and goes straight in the rubbish. 1 When asked, 36 per cent admitted to purchasing food they know they will end up throwing away. Nearly a quarter (23 per cent) say it's because they misjudge portion sizes, 18 per cent forget to look at the expiry date before buying, and 24 per cent blame last minute plans. It also emerged a fifth (20 per cent) will never think of putting food in the freezer to stop it from going to waste, with bread, salad leaves, and bananas among the most binned produce. The study was commissioned by Aldi, which has partnered with food waste expert, Kate Hall, to encourage shoppers to freeze more at home – helping to not only reduce food waste but also save money by making groceries go further. Luke Emery, national sustainability director at Aldi UK, said: 'We're committed to reducing food waste wherever we can across our supply chain, whether that be working with suppliers to cut down on waste, or marking down prices of items nearing their sell by date. 'Now we're on a mission to help shoppers minimise their food waste too, while getting even more value from their groceries at the same time. 'It seems simple, but the research shows that freezing items still isn't something many do – so we want to showcase just how easy that can be.' The data also revealed the foods people would never consider freezing – with eggs, cucumber, and lettuce featuring in the top 10. As many as two thirds said they don't freeze products such as these because they don't think they're suitable for it – despite this not being the case if prepared, frozen and reused in the right way. It also emerged 36 per cent don't think they would like the texture after defrosting, while 25 per cent are concerned about frozen food losing its flavour. However, 75 per cent admitted they feel guilty about throwing food away, with 31 per cent saying they would be more likely to consider freezing food if they were more familiar with the rules around it. Meanwhile, 20 per cent have previously given food to someone else to use ahead of its expiration date, while 18 per cent have even fed it to their pet to refrain from putting it in the bin. Aldi has teamed up with Kate Hall to create three recipes to inspire shoppers with simple ways to stop food from going to waste and save money in the process, as well as sharing top freezing tips for beginners. Kate said: 'It's no surprise most of us feel guilty about throwing food away, but you might not expect to find the solution is already in your kitchen. 'Using your freezer is such a simple way to press pause on your food so it doesn't end up in the bin. 'Freezing food can help our budgets stretch further, and you can actually freeze a lot more than people realise. 'The trick is knowing the best way to freeze food and what to do with it after freezing.'
Scottish Sun
20-05-2025
- Lifestyle
- Scottish Sun
Seven in 10 Brits admit to buying food knowing it will end up being binned
Read on to learn how you can reduce food waste cash in the trash Seven in 10 Brits admit to buying food knowing it will end up being binned SEVEN in 10 Brits admit to buying food knowing it will eventually end up in the bin. A poll of 2,000 adults found the average person wastes the equivalent of £387 a year on produce that bypasses plates and goes straight in the rubbish. Advertisement 1 Around 20 per cent of people never think to use their freezer Credit: SWNS When asked, 36 per cent admitted to purchasing food they know they will end up throwing away. Nearly a quarter (23 per cent) say it's because they misjudge portion sizes, 18 per cent forget to look at the expiry date before buying, and 24 per cent blame last minute plans. It also emerged a fifth (20 per cent) will never think of putting food in the freezer to stop it from going to waste, with bread, salad leaves, and bananas among the most binned produce. The study was commissioned by Aldi, which has partnered with food waste expert, Kate Hall, to encourage shoppers to freeze more at home – helping to not only reduce food waste but also save money by making groceries go further. Advertisement Luke Emery, national sustainability director at Aldi UK, said: 'We're committed to reducing food waste wherever we can across our supply chain, whether that be working with suppliers to cut down on waste, or marking down prices of items nearing their sell by date. 'Now we're on a mission to help shoppers minimise their food waste too, while getting even more value from their groceries at the same time. 'It seems simple, but the research shows that freezing items still isn't something many do – so we want to showcase just how easy that can be.' The data also revealed the foods people would never consider freezing – with eggs, cucumber, and lettuce featuring in the top 10. Advertisement As many as two thirds said they don't freeze products such as these because they don't think they're suitable for it – despite this not being the case if prepared, frozen and reused in the right way. It also emerged 36 per cent don't think they would like the texture after defrosting, while 25 per cent are concerned about frozen food losing its flavour. However, 75 per cent admitted they feel guilty about throwing food away, with 31 per cent saying they would be more likely to consider freezing food if they were more familiar with the rules around it. Meanwhile, 20 per cent have previously given food to someone else to use ahead of its expiration date, while 18 per cent have even fed it to their pet to refrain from putting it in the bin. Advertisement Aldi has teamed up with Kate Hall to create three recipes to inspire shoppers with simple ways to stop food from going to waste and save money in the process, as well as sharing top freezing tips for beginners. Kate said: 'It's no surprise most of us feel guilty about throwing food away, but you might not expect to find the solution is already in your kitchen. 'Using your freezer is such a simple way to press pause on your food so it doesn't end up in the bin. 'Freezing food can help our budgets stretch further, and you can actually freeze a lot more than people realise. Advertisement 'The trick is knowing the best way to freeze food and what to do with it after freezing.'
Yahoo
06-03-2025
- Business
- Yahoo
Aldi brings in change across all UK stores after successful 'trial'
Aldi is removing the protective sleeves over corks of its own-label wines in a UK supermarket first. Aldi trialled the move in stores back in March 2024, with the packaging change now set to be rolled out to all own-labelled corked wines by the end of 2025. Luke Emery, National Sustainability Director at Aldi UK, said: 'We know that sustainability is a priority for our customers, and we're always looking for new ways to reduce packaging and offer more sustainable choices. 'Launching wines with naked corks is a step in the right direction, and we're proud to be the first supermarket to introduce this change across our entire range of own-brand quality corked wines.' READ MORE: Warning issued for UK households who have washing up liquid by sink READ MORE: Next's £32 floaty dress is 'great for holidays' and 'very slimming' READ MORE Met Office issues stark Polar Vortex warning which could hit UK 'within fortnight' It comes hot off the back of Aldi is tapping into the growing world of social media wine enthusiasts with the launch of its Winefluencer Club – an initiative that makes wine tasting more accessible and fun. Aldi is embracing this shift with its Winefluencer Club, a program designed to give passionate wine lovers the chance to share their reviews of Aldi's latest Spring Summer wine range on social media. The supermarket is looking for ten wine connoisseurs to join the club, where they will receive free bottles from Aldi's award-winning wine range in exchange for authentic social media reviews. Over three months, members will uncover gems from Aldi's new collection and provide valuable feedback that will help shape future wine selections. To guide these aspiring winefluencers, Aldi has teamed up with Liam D'Arcy, AKA @thewinewally – a popular content creator with 104k Instagram followers – who has built a community around demystifying wine and making it more accessible to a wider audience. Liam D'Arcy says: 'This is a fantastic opportunity for wine lovers – not only to taste Aldi's amazing wine for free, but to develop their skills, grow their audience and help others discover top picks from the latest range.'
