Aldi brings in change across all UK stores after successful 'trial'
Aldi is removing the protective sleeves over corks of its own-label wines in a UK supermarket first. Aldi trialled the move in stores back in March 2024, with the packaging change now set to be rolled out to all own-labelled corked wines by the end of 2025.
Luke Emery, National Sustainability Director at Aldi UK, said: 'We know that sustainability is a priority for our customers, and we're always looking for new ways to reduce packaging and offer more sustainable choices.
'Launching wines with naked corks is a step in the right direction, and we're proud to be the first supermarket to introduce this change across our entire range of own-brand quality corked wines.'
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It comes hot off the back of Aldi is tapping into the growing world of social media wine enthusiasts with the launch of its Winefluencer Club – an initiative that makes wine tasting more accessible and fun.
Aldi is embracing this shift with its Winefluencer Club, a program designed to give passionate wine lovers the chance to share their reviews of Aldi's latest Spring Summer wine range on social media. The supermarket is looking for ten wine connoisseurs to join the club, where they will receive free bottles from Aldi's award-winning wine range in exchange for authentic social media reviews.
Over three months, members will uncover gems from Aldi's new collection and provide valuable feedback that will help shape future wine selections. To guide these aspiring winefluencers, Aldi has teamed up with Liam D'Arcy, AKA @thewinewally – a popular content creator with 104k Instagram followers – who has built a community around demystifying wine and making it more accessible to a wider audience.
Liam D'Arcy says: 'This is a fantastic opportunity for wine lovers – not only to taste Aldi's amazing wine for free, but to develop their skills, grow their audience and help others discover top picks from the latest range.'
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