Ozarks First EXCLUSIVE: Honda of the Ozarks is Expanding
Denny also talked about their family history in the automotive industry and the impact of becoming a trusted, local family business right here in the Ozarks.
Be on the look out for Ozarks Power Sports coming soon!
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Miami Herald
43 minutes ago
- Miami Herald
Cracker Barrel sinks as new logo sparks Bud Light-like backlash
The slide in Cracker Barrel Old Country Store Inc.'s shares deepened on Thursday as a conservative backlash to the restaurant chain's logo change intensified across social media. Shares of the Southern-inspired casual dining operator, known for its homestyle cooking, fell as much as 15% as negative posts, including one from Donald Trump Jr. after the market close the prior session, flooded X. The notable drop follows Cracker Barrel's announcement Tuesday that it would be removing the image of an old man leaning against a barrel from its logo, leaving just the words Cracker Barrel. The stock pared losses to end the session down 7.2% - the fifth consecutive day of declines. The protest is reminiscent of ones experienced by Anheuser-Busch InBev SA/NV and Target Corp. in 2023. A collaboration between Anheuser-Busch's Bud Light brand and TikTok/Instagram transgender activist, and social influencer, Dylan Mulvaney, sent shares 20% lower in the first two months after the campaign. The social media revolt hurt sales of the beer for several months. Target, similarly faced pushback on its LGBTQ-themed merchandise and took a revenue hit. In the case of Cracker Barrel, conservative critics saw the decision to remove the man, long known as Uncle Herschel, as an attempt by corporate executives to strip the chain of its history and character. That the CEO is a woman, Julie Felss Masino, only further fanned the outrage in some circles. The 'decision around the logo has been met with some resistance in a company that has a target audience that doesn't take change well,' said David Wagner, portfolio manager at Aptus Capital Advisors LLC. It took more than a year for shares of Anheuser-Busch to fully recover from the reaction to the Mulvaney partnership, which the beer maker backed away from after its launch. Target also pulled some of its merchandise ahead of Pride Month in 2023 after the company said its employees' safety was at risk due to some threatening customers. Bloomberg Intelligence senior analyst Michael Halen does not expect Lebanon, Tennessee-based Cracker Barrel to experience a prolonged, negative reaction. Worries that the 'misinformation' on social media and concern that the posts will result in a situation similar to Bud Light are 'unfounded,' according to his note. Furthermore, he expects fiscal fourth-quarter same-stores sales growth will possibly top the consensus estimate of 3.5%. 'Love or hate Cracker Barrel's logo, sales may outperform,' Halen says. Cracker Barrel will issue its results in mid-September. Analysts expect it to report its third straight year of annual declines in adjusted earnings per share, according to data compiled by Bloomberg. Social media outrage This isn't the first time there was an uproar over a redesigned Cracker Barrel logo. In early 2021, a new logo sparked widespread debate on social media over whether it depicted a slaveholder's whip. The company responded at the time on social media saying the logo 'does not depict and has never depicted a whip.' Cracker Barrel said it 'rejects racism and discrimination in any form.' This time around the removal of Uncle Herschel from the logo conjured criticism across the internet. 'This fifth evolution of the brand's logo, which works across digital platforms as well as billboards and roadside signs, is a call-back to the original and rooted even more in the iconic barrel shape and word mark that started it all back in 1969,' Cracker Barrel said in an emailed statement. Social media sentiment moving stocks has become more of a catalyst lately as it allows everyone to share opinions, according to Steve Sosnick of Interactive Brokers, who says Cracker Barrel is an 'anti-meme' stock. 'The social media outrage is clearly resonating with a big piece of its customer base,' he added. Earlier this month, American Eagle Outfitters Inc. shares jumped the most since 2000 after President Donald Trump touted the company's ads featuring actress Sydney Sweeney as the 'HOTTEST ad out there.' 'If Sydney Sweeney can get American Eagle Outfitters moving up because of a viral ad campaign, then why can't a conservative backlash do the opposite to Cracker Barrel?' Sosnick said. Copyright (C) 2025, Tribune Content Agency, LLC. Portions copyrighted by the respective providers.
Yahoo
2 hours ago
- Yahoo
Meta Adds More AI-Powered Ad Options for Your Holiday Planning
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Meta has outlined some new ad tools, primarily guided by its evolving AI targeting, which are designed to help marketers 'sleigh' their sales goals this holiday season. I will also note that this is not my pun, Meta actually included this within its overview of these new features. But average pun work aside, there are some handy elements here, which could help in your holiday promotions. First off, Meta's adding more ways for brands to work with creators, through improved creator search parameters in Instagram Creator Marketplace. As per Meta: 'We're adding more language and region filters to cater to a businesses' geography, as we onboard more creators globally to Instagram's creator marketplace.' That'll give you more capacity to find the right creators for your products, and your target audience, which could also help you expand into new regions and audience subsets. Meta's also giving brands a new way to work with creators via partnership ads, by combining partnership promotions with Advantage+ catalog matching. 'This now includes the option to add a partnership 'intro card' from a new or existing partnership ad onto a catalog carousel ad.' So you'll be able to use the expanded power of partnership promotions in combination with Meta's evolving AI product matching, ensuring that the right product gets displayed to relevant audiences via partnership campaigns. Which you'll also be able to expand even further by showcasing more products in your Partnership Ads via the 'Show Products' optimization in Advantage+ creative. As you can see in the first example above, by using 'Show Products,' Meta will automatically turn single media partnership ads into a catalog display when the system detects that it will increase performance. 'Advertisers who tested the 'show products' optimization in Advantage+ creative with partnership ads saw a 4% higher click through rate and 3% higher conversions compared to partnership ads without this optimization.' So it could be effective, providing another means to showcase the right products to the right people across both Facebook and Instagram. And as you can see in the second example above, advertisers will also be able to include creator testimonials in partnership ads on Instagram, which are now available to advertisers globally. 'With testimonials marketers can increase the performance of their partnership ads by providing product endorsements as a featured comment within the ad.' Meta's also adding some additional video ad options, in order to align with increased video consumption in its apps. Indeed, Meta says that time spent with video content on Facebook has increased 20% year-over-year, and these new ad options will help brands tap into this behavioural shift. First, Meta's testing a new 'show products' optimization for Facebook and Instagram Reels ads, which will automatically turning a single media Reels ad into a shoppable ad format, populated with products from a brand's catalog. That'll give you another way to showcase more of your products, with less manual effort, while Meta's also looking to give people more information about an advertiser through a new details option, that will be accessible by swiping up on a Reels ad. Meta's also expanding its catalog listing in carousel ads available on IG, which will enable those using Advantage+ catalog ads in carousel format to display catalog product videos on Instagram Reels 'The addition of video to the new scrollable carousel grid format on Instagram Reels is driving improved performance for brands, with a 7% increase in conversion rates on average for advertisers who tested adding video to their Advantage+ catalog campaigns on Instagram Reels compared to images only.' So more ways to use Meta's evolving automated ad formats, with more engaging, interesting promotions in-stream. Meta's also encouraging advertisers to tap into its new Flexible Media offering, which enables Meta's ad system to deliver ads into new placements when it predicts that such will help performance. 'Advertisers that tested this solution saw a 23% increase in conversions and businesses globally can now tap into these performance gains.' So essentially, this will enable Meta's ad system to expand your placements as it sees fit, though that will still be confined by your set budget parameters. Meta's also adding new 'creative insights' in ads manager, to provide more insight into the creative approaches that are driving the most impact, while it's also introducing 'related media,' which recommends existing media to include in newly created ad sets. 'By adding these media suggestions to their new campaigns, advertisers can easily increase the volume and diversity of available creatives, which can help improve performance by reaching new and previously untapped audiences in placements across Meta.' Meta's also expanding its omnichannel ads to all advertisers globally, which are designed to drive sales activity based on wherever customers are more likely to buy, while it's also expanding its Shops Ads to new markets (Mexico, Canada, Germany, France, Spain, Italy, and Japan). Finally, Meta's also giving more Facebook advertisers access to email sign up offers, which enables marketers to offer promotional discounts in exchange for customer email addresses. That could be a valuable option to help build your email lists, with Meta reporting that ads with email sign-up offers drive an average increase of 4.6x emails submitted over a 14-day period. Some handy options for your holiday planning, which could help to drive better response to boost your end-of-year push. You can read more about Meta's expanded holiday ad offerings here.
Yahoo
2 hours ago
- Yahoo
Shark Tank's Kevin O'Leary delivers 5-word gut punch on housing market
Virtually everyone has an opinion on the housing market, but when Kevin O'Leary offers his take, people tend to listen. The popular investor and "Shark Tank" star just dropped a sharp take that effectively cuts through the noise and makes waves for a reason. 💵💰💰💵 Though his views encompass home prices and interest rates, it's more about what's not happening — and why — that silence matters more than ever. For those betting on a potential recovery or waiting for relief, you'll want to hear what he said and its implications for the next six to 12 months. Who is Kevin O'Leary? Kevin O'Leary, popularly known as 'Mr. Wonderful,' is far from being just a TV personality. The Canadian investing giant and entrepreneur burst onto the scene when he made his first fortune by co-founding SoftKey, later called The Learning Company. In 1999, he sold that company to entertainment powerhouse Mattel for roughly $4.2 billion. Today, according to recent estimates from Fortune, O'Leary's boasts a net worth that hovers around the $400 million aside, his massive influence comes from visibility on TV, online, and in deal flow. Since being part of ABC's long-running "Shark Tank," O'Leary has built a robust seed-to-growth portfolio through O'Leary Ventures. Third-party estimates show that he's thrown in north of $8.5 million across 40 different companies on the show. Some of his biggest wins include GrooveBook, which Shutterfly acquired for $14.5 million. Basepaws is another; the pet DNA startup sold to Zoetis in a deal that reportedly delivered a 20x return. O'Leary's influence clearly goes well beyond the boardroom with his 'cash flow is king' deal style, helping him strike a chord with his viewers. For perspective, his combined audience is over three million on Instagram and X. Kevin O'Leary says the housing market is frozen Kevin O'Leary dropped a scathing take on the housing market in an X post on August 21, arguing that the housing market is essentially frozen until rates fall meaningfully. 'The housing market is frozen. Prices are up, inventory is down, and with mortgage rates stuck above 7%, both buyers and sellers are paralyzed. Everyone is praying the Fed will cut rates, but let me be clear: It's NOT happening anytime soon. His take is supported by a ton of data showing affordability is still remarkably stretched and activity is mostly subdued. Mortgage rates are cooling, but not enough to push the needle. The 30-year average sits near 6.58%, which, despite being down from last year's highs, is still almost double what buyers paid before mortgage applications dropped 1.4% last week, and it's a big part of why June's median home price hit a record $435,300. Inventory is crawling higher, too. July's for-sale count shot up 24.8% year-over-year, but still remains 13.4% below pre-pandemic levels. Builders are feeling the heat as well, with sentiment just hitting a NAHB 32 (the worst since 2022), and two-thirds are offering incentives to move inventory. Over a third are cutting prices, a stark reality of the current sluggishness in the housing space. More News: Billionaire George Soros supercharges Nvidia stake, loads up on AI plays Tesla just got its biggest break yet in the robotaxi wars with a key permit Bank of America drops shocking price target on hot weight-loss stock post-earnings Moreover, a big part of the market's lackluster showing is that 81% of mortgage holders have rates under 6%, and over 50% are locked in below 4%. That's the 'golden handcuffs' effect, where move-up sellers won't budge, and first-time buyers are compelled to sacrifice space in affording monthly payments. O'Leary on tariff fog, rate-cut odds "Powell is not moving until he knows exactly where tariffs land. Right now, CEOs across America have no idea if they are facing a 10% tariff or a 35% tariff, and that kind of uncertainty makes it impossible for the Fed to predict inflation. So the safest move is to sit on their hands and do nothing." Kevin O'Leary's view is more aligned with reality than markets may want to admit. Futures are currently showing rate odds near 80% for September, though Fed officials keep signaling hesitation. Perhaps the most obvious reason for that is tariffs. With new U.S. levies now ranging from 10% to 50%, and some floated as high as 100%, it's virtually impossible for CFOs to predict pricing power or margin risk. That leaves Jerome Powell behind the 8-ball on inflation forecasts. At Jackson Hole, he's likely to double down on a 'data-dependent' stance, which aligns with his five straight holds this year. Policymakers are sweating over tariff pass-through effects and whether they could reignite inflation, which makes preemptive cuts story was originally reported by TheStreet on Aug 21, 2025, where it first appeared in the Real Estate and Housing Market News & Analysis section. Add TheStreet as a Preferred Source by clicking here. Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
