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Hyatt Launches 'Unscripted' – Soft Brand for Upscale Indie Hotels: Exclusive
Hyatt Launches 'Unscripted' – Soft Brand for Upscale Indie Hotels: Exclusive

Skift

time5 days ago

  • Business
  • Skift

Hyatt Launches 'Unscripted' – Soft Brand for Upscale Indie Hotels: Exclusive

Hyatt's latest soft brand will enable independent hotels to join the group's loyalty program and get access to its booking system while keeping their local character. Hyatt Hotels on Friday will launch a new "soft brand" called Unscripted by Hyatt, targeting independent hotels that want access to the chain's marketing muscle while keeping their local, non-chain flavor. Katie Johnson, vice president and global brand leader, said in an exclusive interview with Skift that about 40 hotels globally are in talks to join the new brand. Most of this first wave of hotels will be conversions of existing independent properties rather than new builds. The launch of Unscripted puts Hyatt in direct competition with rivals chasing independent operators for inventory growth beyond traditional big-box hotels, as some customers seek "lifestyle" and boutiques instead. Johnson said Hyatt aims to stand apart in a few ways. One is that Hyatt has put together a team of experts who can act as consultants for hotel owners to improve their properties' performance. "These are colleagues with an owner's mindset who understand the independent space and how to care for these hotels, how to navigate the customer journey, how to deliver an experience that's unique but also to really ensure that the hotel has their fair share of demand in the market within that segment," Johnson said. The creation of Unscripted addresses a gap in Hyatt's lineup in the "upscale" segment, which is above budget hotels but below luxury resorts. "A flexible brand really didn't exist for us at Hyatt in the upscale segment to accommodate a lot of those owners that were looking for affiliation but with a little bit more flexibility," said Dan Hansen, Hyatt's head of Americas development. For independent hotel owners, joining a major chain offers access to loyalty program members who typically spend more per stay. "World of Hyatt has 56 million loyalty members that spend more money per room than any other loyalty program," Hansen said. The Unscripted brand name comes from a hotel in Durham, North Carolina, that Hyatt acquired as part of its 2022 purchase of Dream Hotel Group. That property currently operates under JDV, a soft brand that's one tier above in quality in the upper-upscale segment. Greater Flexibility Soft-branded collections have existed since 2008, when Choice launched its Ascend Hotel Collection. Unscripted by Hyatt will compete with Ascend and similar soft brands in the "upscale" category, such as Radisson Individuals, Accor's Art Series, and WorldHotels' Distinctive Collection. Compared to standard brands, soft brands involve fewer "brand standards," or rules from headquarters about things like the colors of curtains, what food is served at breakfast, or minimum requirements for event space. Properties can maintain much of their existing identity. Some owners will choose to display the Hyatt name heavily, while others may keep it to a minimum because they want to preserve the emphasis on the existing name. The challenge for any soft brand is balancing flexibility with quality control. Hotels carrying a major chain's name but operating with significant independence can create inconsistent guest experiences and disappoint customers who had expectations from the brand. "We compete at the highest end of any segment that we participate in," Hansen said, adding that the collection would only include hotels with assets and a room rate potential that's relatively above average. The launch of Unscripted reflects Hyatt's broader strategy of expanding in more hotel segments and markets, moving beyond its historic focus on luxury and full-service properties. For instance, Hyatt added more than 30 new lifestyle properties, worth about 3,500 rooms, in the year through the end of March. What am I looking at? The performance of hotels and short-term rental sector stocks within the ST200. The index includes companies publicly traded across global markets, including international and regional hotel brands, hotel REITs, hotel management companies, alternative accommodations, and timeshares. The Skift Travel 200 (ST200) combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. See more hotels and short-term rental financial sector performance. Read the full methodology behind the Skift Travel 200.

Move News with the Looze and Catching up with Kevin and Chris from 98.7 The Dove
Move News with the Looze and Catching up with Kevin and Chris from 98.7 The Dove

Yahoo

time5 days ago

  • Entertainment
  • Yahoo

Move News with the Looze and Catching up with Kevin and Chris from 98.7 The Dove

Move News with the Looze and Catching up with Kevin and Chris from 98.7 The Dove Chris Louzader reviews new movies: Karate Kid: Legends & The Phoenician Scheme Also, do you have any good or bad stories about Summer Camp? Here are a few from Jeremy, Maddie, Kevin and Chris. Want to stay up to date and involved with Unscripted? Follow us on Facebook, Instagram, TikTok or click below! Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Herbalife's podcast Live Your Best Life, Unscripted simplifies nutrition with experts Dr. Parag Singhal and Dr. Ratnesh Lal
Herbalife's podcast Live Your Best Life, Unscripted simplifies nutrition with experts Dr. Parag Singhal and Dr. Ratnesh Lal

Time of India

time24-05-2025

  • Health
  • Time of India

Herbalife's podcast Live Your Best Life, Unscripted simplifies nutrition with experts Dr. Parag Singhal and Dr. Ratnesh Lal

We live in a time where conflicting health advice floods our screens—where fad diets trend faster than facts, and where the noise around supplements often drowns out the science. That's where Herbalife India's podcast, Live Your Best Life, Unscripted, steps in — cutting through the clutter to bring grounded, expert-driven conversations on holistic well-being. In its second episode, titled 'Nutrition Simplified: Protein, Supplements, and Smarter Choices,' host Ajay Khanna, Managing Director of Herbalife India, sits down with two accomplished voices in the world of health and medicine: Dr. Parag Singhal, a UK-based endocrinologist and consultant physician, and Dr. Ratnesh Lal, a medical expert with Herbalife India who specializes in nutrition science and supplements. The episode begins by unpacking the fundamentals of nutrition — not with jargon, but with clarity. Listeners are guided through the essential roles of macronutrients like carbohydrates, proteins, and fats, and why micronutrients such as vitamins and minerals are equally vital, especially in the face of modern lifestyle challenges like diabetes, obesity, and hormonal imbalances. One of the key insights comes from Dr. Singhal: 'Nutrition isn't just about food. It's about functionality — immunity, cell repair, energy, and disease prevention. And that starts with understanding what your body actually needs.' What makes the episode stand out is its approachability. Whether you're an athlete or someone with a desk job, the doctors explain how protein requirements change with age, lifestyle, and activity levels. They also delve into the importance of supplementation, especially for vegetarians and those with busy, on-the-go routines that often lack balanced meals. Dr. Ratnesh Lal adds, 'Not all proteins are created equal. And not all supplements are smart choices. The key is knowing what works for your body, reading the labels, and staying informed.' From demystifying whey and soy protein to addressing the controversial topic of red meat, the discussion stays refreshingly honest. It also emphasizes the need to seek professional advice before diving into supplement regimens—underscoring that moderation, personalization, and quality are non-negotiable. The episode doesn't just inform — it empowers. With a tone that balances science and simplicity, Nutrition Simplified is a must-listen for anyone curious about making better nutrition decisions. Watch the Full Episode Prefer Audio? Listen to the Podcast Here: Spotify Apple Podcasts Amazon Music Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people's lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life. Live Your Best Life, Unscripted is Herbalife's extension of that mission — a platform where truth meets transformation, and where listeners are encouraged to take control of their health journey with confidence and clarity. More real talk, more expert guidance, and more tools to live your best life — one episode at a time.

Herbalife India's Latest Podcast with Dr. Parag Singhal and Dr. Ratnesh Lal Simplifies the Science of Everyday Nutrition
Herbalife India's Latest Podcast with Dr. Parag Singhal and Dr. Ratnesh Lal Simplifies the Science of Everyday Nutrition

Hindustan Times

time23-05-2025

  • Health
  • Hindustan Times

Herbalife India's Latest Podcast with Dr. Parag Singhal and Dr. Ratnesh Lal Simplifies the Science of Everyday Nutrition

In a world where health advice is everywhere but clarity is rare, Herbalife India continues its mission to bring accessible, expert-backed wellness conversations with the second episode of its podcast series, Live Your Best Life, Unscripted. Titled 'Nutrition Simplified: Protein, Supplements, and Smarter Choices,' the episode is hosted by Ajay Khanna, Managing Director of Herbalife India, and features an in-depth conversation with two well-respected medical professionals: · Dr. Parag Singhal, UK-based endocrinologist and consultant physician, and · Dr. Ratnesh Lal, medical expert with Herbalife India and an authority on nutrition and supplementation. Together, they break down the basics — and complexities — of nutrition in a way that's refreshingly understandable. From protein intake to the power of micronutrients, from age-specific needs to supplement safety, the episode serves as a practical guide for anyone looking to improve their health without being overwhelmed. One of the biggest takeaways? Nutrition isn't one-size-fits-all. 'Whether you're an athlete, a working professional, or a homemaker — your dietary needs vary. What remains consistent is the need to strike a balance between macronutrients like carbs, fats, proteins and micronutrients like vitamins and minerals,' explains Dr. Singhal. The conversation explores how protein plays a critical role in muscle repair, immunity, and metabolic health — especially as we age. Dr. Lal introduces a compelling perspective on 'biological uptake value,' emphasizing that the quality of protein matters just as much as the quantity. 'Supplements aren't a shortcut — they're a smart addition, especially when your diet can't keep up with your body's needs,' Dr. Lal notes. The episode also takes a closer look at modern food habits, where on-the-go meals and processed diets have left people undernourished despite eating more. The doctors highlight how supplements, if chosen carefully, can help bridge that gap — provided consumers know what to look for on the label. Vitamin D, often overlooked, is also given its due spotlight. 'With limited sun exposure, skin pigmentation, and air pollution, Vitamin D deficiency is a silent epidemic in India,' says Dr. Singhal, stressing the need for awareness and safe supplementation. From busting myths around red meat and plant-based proteins, to explaining the hormonal effects of carbohydrates and insulin spikes, the discussion is packed with evidence, real-life examples, and relatable takeaways. Spotify – Apple Podcasts – Amazon Music Whether you're navigating diabetes, trying to eat better, or simply want to understand what your body actually needs — this episode offers clear, science-backed guidance with warmth and wisdom. Herbalife (NYSE: HLF)is a premier health and wellness company, community and platform that has been changing people's lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life. Live Your Best Life, Unscripted is an extension of that mission — a space where honest conversations meet expert insights, helping listeners make smarter choices one episode at a time. Stay tuned — new episodes drop every month, bringing more voices, more guidance, and more clarity on what it truly means to live your best life. Note to readers: This article is part of HT's paid consumer connect initiative and is independently created by the brand. HT assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently. Want to get your story featured as above? click here!

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