New Universal Studios Japan chief eyes expansion of park attractions

The Mainichi

2 days ago

OSAKA (Kyodo) -- The new head of the operator of Universal Studios Japan has expressed eagerness to expand the park's themed areas, building on the success of attractions such as Super Nintendo World based on the universe of iconic video game character Mario.
"We will develop in accordance with the market," said Taku Murayama, 53, who assumed his new leadership post at USJ LLC, which operates the theme park in Osaka in western Japan, effective Sunday.
Universal Studios Japan will celebrate its 25th anniversary in 2026, having regained popularity after 2014 when it launched The Wizarding World of Harry Potter, an area centering on the British boy wizard series.
It broadened the zone featuring characters from gaming giant Nintendo Co. last year with the introduction of the world's first attraction area based on the popular Donkey Kong series, aiming to garner more visitors from abroad as well as Japan.
Murayama, who joined USJ in 2000 after receiving a master's degree from a U.S. university, added that the World Exposition in Osaka, which opened in April, is an "extremely good touchstone" for the growth of the area around the amusement facility.
"I want to help enliven" Osaka together, Murayama said, referring to the integrated resort facilities, including a casino, taking shape next to USJ. He voiced hope that their proximity would be mutually beneficial in attracting visitors.
With the service industry struggling to secure human resources as part of Japan's nationwide labor shortage trend, Murayama said, "We will actively adopt digital services and operate efficiently," adding he would also strive to improve the work environment.
Originally from Tokyo, Murayama succeeded JL Bonnier, who had led USJ since 2015.