Oppo India unveils the ‘Aawara Life' with Ranbir Kapoor
has launched its new
brand campaign
, 'Live the
Aawara
Life', for its Oppo
Reno14 Series
with a teaser film starring
Ranbir Kapoor
. The actor – inspired by timeless cinema – reimagines the iconic '
Aawara
Hoon' spirit to give it a modern spin of living in the moment. The film sets the stage for the upcoming launch of the Reno14 Series, positioning it as the ideal companion for those who are driven by spontaneity, and experience life to the fullest.
Launched on Oppo India's social platforms, the film opens in a black-and-white setting, evoking an old-world charm. Kapoor steps into the frame in a classic
Aawara
-inspired look, as the scene shifts from monochrome to colour – symbolically bridging nostalgia with a modern-day vibe. The narrative then moves to an interview setting, where Kapoor reflects on his take on the '
Aawara
Life' and how the Reno14 Series brings those experiences to life.
Commenting on the campaign, Sushant Vashistha, head of product and
digital marketing
, Oppo India said, 'At Oppo, we build technology that helps people stay present –
capturing moments
of spontaneity, emotion, and self-expression. The Reno14 Series brings this idea to life, making it easier to connect with what truly matters. 'Live the
Aawara
Life' celebrates this spirit – living freely, following your heart, and embracing new experiences. Ranbir Kapoor embodies this beautifully, blending classic charm with a modern outlook. And this is just the beginning there's more to come.'
The film also offers a glimpse of the powerful camera capabilities of the Reno14 Series, highlighting the impressive 3.5X
Telephoto Portrait Camera
. In a playful moment, Kapoor reveals a photo on his phone featuring Ishaan Khattar, Siddhant Chaturvedi, and Pooja Hegde - his '
Aawara
gang' - offering a light-hearted tease of the adventures to come in the next chapter of Oppo's 'Live the
Aawara
Life' campaign.
Reflecting on what '
Aawara
Life' means to him, Kapoor shares, 'Being
Aawara
isn't just about going places - it's about truly feeling them. It's about following your heart, meeting yourself at every turn, and getting closer to the people and experiences that matter. That's what the Reno14 Series allows me to do – stay present with what I love and feel alive in every moment.'
Watch the video here:
View this post on Instagram A post shared by OPPO India (@oppoindia)
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