GEA launches 4th cohort of ‘Entertainment Leaders' program

Arab News

19-05-2025

The General Entertainment Authority has launched the fourth cohort of the 'Entertainment Leaders' program, part of the 'Happiness Creators' initiative. The program empowers national talent and develops leadership in the entertainment sector, with support from the Quality of Life Program — one of the Vision 2030 realization programs.
This year's edition includes the participation of 33 leaders — both men and women — who hold senior positions in the sector and represent a select group of influential national talents. The program runs for five months and is designed with a flexible format that does not require full-time commitment, enabling participants to enhance their leadership skills without disrupting their professional responsibilities.
The program features a wide range of training and development activities, including specialized workshops, one-on-one mentoring sessions, and international field visits to explore global best practices in the entertainment industry. Participants will also have access to a comprehensive digital library throughout the program duration.
This initiative comes as part of GEA's ongoing efforts to empower future leaders in the entertainment sector and enhance leadership and management capabilities to support the development of a sustainable and competitive entertainment industry at both the regional and global levels.
The program — one of the initiatives under the 'Happiness Creators' — was launched by the GEA in 2021 as part of its human capital development initiatives. It trains and develops national talents working in the entertainment sector, contributing to sustainable capacity-building that supports the sector's growth and advancement in line with the goals of Saudi Vision 2030.