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Campaign ME
9 hours ago
- Business
- Campaign ME
Platinumlist reveals Saudi consumer ticketing trends
Platinumlist, a Saudi-based online ticketing platform, examines key changes and trends in the industry. Over the past few years, Vision 2030 and the General Entertainment Authority (GEA) initiatives have driven major investment in cultural and entertainment projects. Saudi Arabia's entertainment sector is expected to reach about SAR 17.36 billion by 2030, driven by digitalisation, diversified event formats, and changes in audience behaviour. According to Platinumlist, 70 per cent of tickets are now purchased via mobile, with 31 per cent bought on the same day, reflecting a shift toward spontaneous, mobile-first experiences. Event formats have multiplied and diversified at an unprecedented rate. Between 2016 and 2017, Arabic pop concerts accounted for nearly 100 per cent of all public events, which was both culturally acceptable and logistically feasible at the time. Consumer behaviour and trends Platinumlist's internal data reveals that, as of now no single category dominates. Audiences are engaging with a much wider range of events like experiential formats (attractions, immersive zones, seasonal festivals – 24 per cent), Arabic Music & Concerts (23 per cent) Family & Cultural Content (kids events, lifestyle, national days – 13 per cent), Youth & Niche Segments (EDM, anime, gaming, underground – 13 per cent), business & conferences (3 per cent). 'The primary purchasing pattern involves pairs or small groups, with an average of 2.2 to 2.6 tickets per order, although this varies by event category. Consumer interest in comprehensive entertainment formats is characterised by group attendance (average tickets per order: 2.7 for Attractions, 3.3 for Kids Events),' said Moayad Qudus, Senior Business Development Manager at Platinumlist. He adds, 'Arabic events consistently demonstrate high demand over many years, reflecting stable cultural preferences.' Individual purchases are more typical for event categories such as EDM (1.9), Art (1.7) and Anime & Gaming (1.7). Men aged 25–34 remain the dominant and growing segment of ticket buyers, accounting for 25.2 per cent in 2025. The fastest growth is demonstrated by women in the same age group (25–34 years), whose share has increased to 16.1 per cent, making them a key emerging audience. What's more important, the female audience has risen significantly, from just 1.7 per cent of the tracked digital audience in 2017 to 42.4 per cent in 2025. Stable, moderate interest in ticket purchases persists among men and women aged 35–44. Older age groups (55+) show a consistent decrease in activity, reaching a very low level of engagement in the last year (3.8 per cent). As the young audience is the core segment, mobile sales now account for over 70 per cent of all transactions, with dynamic QR codes ensuring secure entry and cutting ticket fraud by 85 per cent. Accessible same-day ticketing is dominant Ticket-buying behaviour has transformed, with a major shift from dominant mid-range planning (73 per cent in 2017) towards last-minute purchases (51 per cent in 2025) and a notable rise in long-term planning in recent years. The report highlights the following buying behaviour changes: Last-Minute Decisions (Same day or 1 day before): from 12.2 per cent in 2017 to 51.0 per cent in 2024, keeping the trend in 2025 Early Purchases (2-4 days before the event): 14.7 per cent in 2017, peaking during 2020 at 42.3 per cent, and then normalising to 19 per cent in 2024 and 2025. Mid-Range Planning (5-14 days before): dominant purchasing behaviour (73.0 per cent) in 2017, with a drop tendency in the last three years to 21.3 per cent in 2025. Long-Term Planning Purchases (14 days+): almost negligible (less than 1 per cent till 2023) at the start, this segment shows growth in 2024 (14.72 per cent) and 2025 (18.85 per cent). 'This rise in last-minute purchases may reflect enhanced event accessibility and spontaneous decision-making', said Moayad Qudus, Senior Business Development Manager at Platinumlist. 'At the same time, the growth in long-term planning could be driven by an increasing number of high-demand international events that require early ticket acquisition.' Accessibility has improved both in price and frequency. Average ticket order values have fallen from SAR 1,400 in 2018 to around SAR 250 today. This means that events become a more affordable and frequent part of everyday life, and are open to a new audience mix, including families, students, and youth segments. That's why the most affordable and popular categories in the last three years are attractions (SAR 109 on average) and Festivals (SAR 213 on average). With the entertainment sector projected to grow at a 10.44 per cent compound annual growth rate (CAGR), Saudi Arabia holds significant potential to shape the global entertainment landscape. Combining its unique cultural heritage with innovative approaches, the Kingdom is well-positioned to achieve its vision of becoming a hub for world-class events and tourism.
Leaders
2 days ago
- Entertainment
- Leaders
City Hub Brings Joy & Fun to Al-Baha
City Hub, an entertainment project launched by the General Entertainment Authority (GEA) across 7 Saudi cities, has arrived in Al-Baha, bringing a comprehensive entertainment experience for all society segments, reported the Saudi Press Agency (SPA). Building on the remarkable success in Jazan, Al-Khobar, Hail and Qaseem, City Hub brings a wide range of entertainment experiences and activities to Al-Baha from July 12-25, 2025. City Hub activities include live shows, interactive spaces, electronic games, educational corners, and family-dedicated zones, in addition to food stalls, and rest areas. The captivating event takes place daily from 5 pm to 1 am, in a locally-inspired setting that reflects the region's identity while adding a modern touch to enhance the visitor's experience. On its first day, City Hub Al-Baha attracted a large number of visitors and residents, who enjoyed brand-new entertainment experiences held for the first time in the region. The City Hub project aligns with efforts to boost the quality of life and achieve the objectives of Saudi Vision 2030 to diversify entertainment and tourism options in the Kingdom. The unique project has also attained huge success in creating mobile entertainment momentum across Saudi Arabia's various regions, moving from city to city and offering region-tailored experiences. Hosting City Hub in Al-Baha underscores GEA's commitment to diversifying entertainment options across Saudi Arabia's regions, enhancing local content, and creating jobs and investment opportunities that elevate the quality of life. The project kicked off in Jazan on January 23, 2025. It includes various stops at Al-Khobar, Buraidah, Hail, Al-Baha, and Taif. The final stop will be at Tabuk, in August 2025. The City Hub project spans an area exceeding 20,000 square meters in each city. It features six zones offering a diverse range of entertainment activities, as well as local and international restaurants and cafes. Short link : Post Views: 75
Otago Daily Times
08-07-2025
- General
- Otago Daily Times
Freestall barn a game-changer in West Otago
Fairleigh dairy farm owners Ken and Nancy Eade and their son Bruce have been able to better realise the genetic potential of their pedigree herd since installing a freestall barn in West Otago. Bruce talks to Shawn McAvinue about the motivation behind building a barn and installing robots to milk nearly half of his family's herd. Bruce Eade was at school when his parents Ken and Nancy Eade converted their nearly 405ha West Otago property Fairleigh to a dairy farm in 1995. A hay shed and covered yards were the only farm buildings on the gentle rolling former sheep and beef and dairy grazing property. The construction of a new 30-aside herringbone shed was ongoing when the cows began calving and required milking to launch production of their first season. "We were milking 80 heifers in that hay shed on a two-cow plant with an extension cord from the meter box," Mr Eade said. The heifers were milked from 1pm, so as soon as he returned home from school, he would help his parents finish milking, long after the sun had set. Fast-forward three decades and nearly half of the herd are milked by robots. "We have gone from one extreme to the other in 30 years," he said. Now about 580 cows are milked, about 70% Holstein Friesian, 25% Ayrshire and 5% Jersey. A split-calving model was launched about 12 years ago. More than 100 cows calved in autumn and the rest of the herd calved in spring. A freestall winter barn was built in 2012 and Mr Eade described that as a game-changer. Heavy cows could pug soil in a wet winter so the barn was a way to get the herd off pasture. "The catalyst was a September and I was feeding out in a paddock and it was snowing so hard I had to stop and wait for it to finish because I couldn't find my way back to the gate in my tractor. We thought there must be a better way." The herringbone shed was extended to a 40-aside, six years after the farm conversion but more milking infrastructure was needed. In the peak of season, more than 300 cows are milked in the herringbone shed. No cows were milked in the shed for a three-week period last year to allow for concrete repairs. "That's the first time in 14 years it hasn't been operating twice-a-day, every day of the year." They had considered constructing a new 60-bale rotary shed as the herd size increased but it would have needed to be built on the existing herringbone site so logistics would have been challenging. Another consideration is staff being harder to find to work on dairy farms. As they already had the winter barn "it just made sense" to install robotic milking machines in it about 18 months ago. The project cost about $1.2million including earthworks, a barn extension and four DeLaval VM300 robotic milking machines, a DeLaval OptiDuo robotic feed pusher and GEA heat and health collars for cows. Up to 270 cows live and are milked in the barn 24/7, all year round. On average, the cows in the barn are milked by the robots two and a-half times a day. "The top cows are milking seven times in two days on their own free will." Feed provided for cows in the barn and milking machines includes grass silage, wheat silage, maize and dried distillers grain. Each day cows get 3kg of a dairy pellet supplied by Sgt Dan Stockfoods. The cows on pasture and milked in the herringbone shed are put in the barn in winter and are given the same feed as the herd milked by robots. All grass silage is grown on farm. Wheat for silage, about 25ha, has been grown on Fairleigh for the past 15 years. They are in their second season growing maize, about 30ha, producing nearly 20 ton of dry matter per hectare. "We do our own cultivation, our own slurry spreading and everything. We pretty much do it all. We rear our young stock, we keep the Friesian bull beef calves — we are farming the way it used to be." Most bull calves are reared and wintered on kale and baleage and sold as stores in spring. The original herd on Fairleigh was all Ayrshire but when they wanted to increase herd numbers to 300 in the first year, they could not find any to buy. "So we started leasing Holstein Friesians and bought a few and now they are the majority of the herd." Their stud Fairleigh was launched after Mr Eade's father bought his first Ayrshire calf in 1965 and Holstein Friesians were introduced from 1995. "As we've been in Ayrshires so long they'll always have a place on the farm." The breeding programme targets producing a medium-sized cow with a good udder, feet and legs, able to produce plenty of milk. Data from the robotic milking machines shows the cows in the barn were closer to reaching their genetic potential for production due to reasons including the removal of any negative impacts of weather, grass quality and reducing the distance the cows need to walk for milking. "We can see our farming style had been holding them back." His wife Tanya teaches at Waikaka Primary School and the couple have four children — Sophie, 12, Natalie, 11, James, 9 and Alex, 6. The Eade family had not beenshowing dairy cattle in recent years due to being busy with farm projects but "the urge still burns deep" and they would return to it, Mr Eade said. "We love the showing and the camaraderie and being in the public eye but we do it right or we don't it at all," He hopes at least one of theirchildren will want to continue the family farm business. "I won't see 100 years on our farm but maybe one of my kids or grandkids will, that's the goal."
Agriland
29-06-2025
- Business
- Agriland
Dairy Focus: Converting to milking to support the next generation
After being 20 years away from dairy farming, Co. Kilkenny dairy farmer, Sean Meehan has made the plunge back to milking cows in order to have something for the next generation. He told Agriland :'I wanted a future for some of the lads and there is no future in sucklers'. Meehan is now in his fourth year of milking after spending the previous 20 years at suckler cows and an off-farm business. As well as having a love for dairy cows, Meehan wanted to go back milking to have a strong farm business that he can pass down to his sons. The only way that Meehan saw this as possibility was milking cows through two robots, which would alleviate a lot of labour and pressure on the farmer. The shed for the cows to access the two robots Sean with the two GEA robots on the farm Meehan is now milking 101 British Friesian and Fleckvieh cows, and hopes to keep his herd number between 100-120 while keeping within nitrates regulations. Speaking about the two robots on the farm, Meehan said: 'You've still work to do, but it's flexible. You don't have to be up at 7:00 in the morning, every morning, and if you want to do other work, you've time'. Dairy herd performance The cows are currently milking on average about 2.4 milkings each day and producing about 29.87kg of milk/day, which equates to 570kg of milk solids/cow year off 8,043L/cow/year. The grazing block is 38ha and is split into an ABC grazing system where cows spend on average about eight hours/day in each block. They go from each block by passing through the robot milking area and getting milked if necessary. To get the ball rolling, Meehan bought 85 heifers in the first year and then climbed his numbers up to 118 the following year. This number proved to be too many the following year for nitrates compliancy, but now – with additional land rented – he hopes to get back up to those numbers. Meehan went with Fleckvieh heifers and Holstein Friesian cows to get a balance in milk production and calf value. He said that in terms of milk, 'There is a much of a muchness between the two. 'From a calf sale point of view, the Fleckvieh is much better.' The herd of cows grazing on the A morning block A closer look at the herd This year due to a lack of bull variety in the Fleckvieh range, Meehan has bought a mixture of Fleckvieh, Montbeliarde, and Friesian straws. He included Montbeliarde in the mix due to their ability to milk and add calf value to the farm, and he felt there was a good range of bulls available through Bó Sires. Meehan uses all artificial insemination (AI) throughout his 12-week breeding season, which commences around the middle of April. He said: 'Friesian cows will get conventional Fleckvieh or Montbeliarde straws and the Fleckvieh will get Friesian sexed semen. 'With the Fleckvieh or Montbeliarde, you don't mind if it's a bull or a heifer.' The reason for this was that, according to Meehan, 'the best cows in the herd are probably the crossbreds' and so he wants to continue crossing to achieve that hybrid vigour. He aims to keep 25 replacement heifer calves each year. Meehan's replacement calves grazing ahead of the cows The next generation of milkers on Meehan's farm The use of the GEA CowScout collars has been a 'revelation' for Meehan for detecting health issues, feed intake, and heat activity, as he believes his conception rates have improved due to getting the timing of AI 100%. In choosing the type of bull to mate to his cows, Meehan said that he is always looking for good milk solids, with good feet and good health traits. For the rest of the breeding season, Meehan is using Aberdeen Angus straws due to their short gestation. He has also used a few Limousin straws on cows not suitable for breeding off at the start of breeding. Meehan aims to start calving around the middle of January and to be finished before April, but highlighted that he is not overly pushed on a tight six-week calving rate. The key to the robots is having a good grazing infrastructure All roadways are in good order with multiple access points to paddocks If there is a few late calvers, it does not bother him, as he milks about 40 cows throughout Christmas, which is easily done with robots but is still achieving a 380-day calving interval. Despite the few cows milking through the Christmas period, he will give every cow at least an eight week dry-off period, and will keep winter milkers on a high quality silage and meal. The ease of robots Meehan is milking through two GEA DairyRobot R9500s, which has taken the pressure off labour and enabled him to be more efficient in managing his spring calving herd. As well as improving the lifestyle on the farm, Meehan chose automatic milking as it made sense with the existing shed, which lent itself to a conversion complemented by an additional building to house the robots. The reason Meehan went with the GEA robots was he was impressed with the fact that 'you can get down into the pit with the cows and you can manage and stay with heifers when training them'. A closer look at the GEA robot The race and access gates coming from the robots Another deciding factor was the layout of the robots. He wanted a layout that was simple, as the cows go out a single race when finished milking. He said that these little details were the deciding factor after he looked at all types of robots over three years. The cows are free to enter the robot at any time, but only animals meeting time or yield-based criteria are then milked and fed. Meehan told Agriland : 'The whole secret to yield and the robots is good grassland management.' He highlighted that through his ABC grazing system, 'you get great clean outs'. The type of residuals being achieved on the farm There are multiple access points to both paddocks and water troughs Meehan said that the cows have three different grass allocations with fresh grass in each, which he feels boosts performance through higher grass intakes and that 'the cows get used to grazing out paddocks fully'. Meehan fed the cows about 1.5t of meal/cow last year and made the rest of the diet up with quality grass. He insisted that 'the robots improve your grassland management', as keeping fresh grass in front of cows is what entices the herd to go in for milking.
The Advertiser
26-06-2025
- Automotive
- The Advertiser
Geely Starray EM-i PHEV to battle BYD Sealion 6 in Australia
Geely Auto Australia has confirmed a second SUV will soon join its electric EX5 in local showrooms, featuring a plug-in hybrid (PHEV) powertrain. The Geely Starray EM-i shares the same Global Intelligent New Energy Architecture (GEA) platform as the EX5, even sharing some items like body panels, but it's the company's first global model to feature its E-Motive Intelligence (EM-i) Super Hybrid powertrain. This is a PHEV powertrain that mates a 1.5-litre naturally aspirated petrol engine with an electric motor and an 18.4kWh lithium iron phosphate (LFP) battery, offering a setup that appears to be very similar to that of the BYD Sealion 6. Indeed, these two Chinese PHEV SUVs will be direct rivals once the Starray EM-i launches in Australia in late 2025. While Geely has yet to confirm pricing, BYD's offering starts at $42,990 before on-roads. Full pricing and specifications will be confirmed closer to the vehicle's launch during the fourth quarter (October to December) of 2025. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. The Starray EM-i's petrol engine produces 73kW of power and 125Nm of torque, while the electric motor adds 160kW and 262Nm. Combined, this produces up to 193kW of power, which is sent to the front wheels only. Fuel is stored in a 50-litre tank, while the 18.4kWh battery allows for vehicle-to-load (V2L) capacity of 3.3kW. There are three different drive modes: 'Pure' for electric-only driving, 'Hybrid' for a mix of electric and petrol, and 'Power' for maximum combined outputs. Geely says the EM-i system is designed to be 'electrically driven', with the Starrary EM-i intended to drive like an electric vehicle (EV) in most situations. The company also says the car's battery features 'silicon carbide technology' to 'optimise temperature management' and ensure consistent power delivery. For context, two powertrains are available for the Sealion 6, which offer peak outputs of either 160kW and 300Nm or 238kW and 550Nm. These are front- and all-wheel drive respectively. ABOVE: Geely EX5 The GEA platform is said to prioritise battery durability and safety, with each relevant battery tested to be able to withstand immersion in seawater, high-altitude and sub-zero temperatures, repeated undercarriage impacts, the application of 26 tonnes of force, side collisions at speed, and direct flame exposure for over two minutes. Geely Auto Australia CEO Lei Li says the company is "confident" the Starray EM-i will help to bolster its local efforts, following the introduction of the electric EX5. "Geely is dedicated to meeting the needs of the Australian market, from our vehicle lineup through to our aftersales experience; we understand that there is a need for vehicles to provide more included features and more cost efficiency in this time of increasing financial pressure," he said. Unusually, Geely has chosen Starray as the export name for this SUV, and not the Starship 7 nameplate used on the vehicle in China. The Starray name is used on a different mid-size SUV in other export markets. MORE: China's Geely spied testing mid-size PHEV SUV in Australia MORE: Everything Geely Content originally sourced from: Geely Auto Australia has confirmed a second SUV will soon join its electric EX5 in local showrooms, featuring a plug-in hybrid (PHEV) powertrain. The Geely Starray EM-i shares the same Global Intelligent New Energy Architecture (GEA) platform as the EX5, even sharing some items like body panels, but it's the company's first global model to feature its E-Motive Intelligence (EM-i) Super Hybrid powertrain. This is a PHEV powertrain that mates a 1.5-litre naturally aspirated petrol engine with an electric motor and an 18.4kWh lithium iron phosphate (LFP) battery, offering a setup that appears to be very similar to that of the BYD Sealion 6. Indeed, these two Chinese PHEV SUVs will be direct rivals once the Starray EM-i launches in Australia in late 2025. While Geely has yet to confirm pricing, BYD's offering starts at $42,990 before on-roads. Full pricing and specifications will be confirmed closer to the vehicle's launch during the fourth quarter (October to December) of 2025. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. The Starray EM-i's petrol engine produces 73kW of power and 125Nm of torque, while the electric motor adds 160kW and 262Nm. Combined, this produces up to 193kW of power, which is sent to the front wheels only. Fuel is stored in a 50-litre tank, while the 18.4kWh battery allows for vehicle-to-load (V2L) capacity of 3.3kW. There are three different drive modes: 'Pure' for electric-only driving, 'Hybrid' for a mix of electric and petrol, and 'Power' for maximum combined outputs. Geely says the EM-i system is designed to be 'electrically driven', with the Starrary EM-i intended to drive like an electric vehicle (EV) in most situations. The company also says the car's battery features 'silicon carbide technology' to 'optimise temperature management' and ensure consistent power delivery. For context, two powertrains are available for the Sealion 6, which offer peak outputs of either 160kW and 300Nm or 238kW and 550Nm. These are front- and all-wheel drive respectively. ABOVE: Geely EX5 The GEA platform is said to prioritise battery durability and safety, with each relevant battery tested to be able to withstand immersion in seawater, high-altitude and sub-zero temperatures, repeated undercarriage impacts, the application of 26 tonnes of force, side collisions at speed, and direct flame exposure for over two minutes. Geely Auto Australia CEO Lei Li says the company is "confident" the Starray EM-i will help to bolster its local efforts, following the introduction of the electric EX5. "Geely is dedicated to meeting the needs of the Australian market, from our vehicle lineup through to our aftersales experience; we understand that there is a need for vehicles to provide more included features and more cost efficiency in this time of increasing financial pressure," he said. Unusually, Geely has chosen Starray as the export name for this SUV, and not the Starship 7 nameplate used on the vehicle in China. The Starray name is used on a different mid-size SUV in other export markets. MORE: China's Geely spied testing mid-size PHEV SUV in Australia MORE: Everything Geely Content originally sourced from: Geely Auto Australia has confirmed a second SUV will soon join its electric EX5 in local showrooms, featuring a plug-in hybrid (PHEV) powertrain. The Geely Starray EM-i shares the same Global Intelligent New Energy Architecture (GEA) platform as the EX5, even sharing some items like body panels, but it's the company's first global model to feature its E-Motive Intelligence (EM-i) Super Hybrid powertrain. This is a PHEV powertrain that mates a 1.5-litre naturally aspirated petrol engine with an electric motor and an 18.4kWh lithium iron phosphate (LFP) battery, offering a setup that appears to be very similar to that of the BYD Sealion 6. Indeed, these two Chinese PHEV SUVs will be direct rivals once the Starray EM-i launches in Australia in late 2025. While Geely has yet to confirm pricing, BYD's offering starts at $42,990 before on-roads. Full pricing and specifications will be confirmed closer to the vehicle's launch during the fourth quarter (October to December) of 2025. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. The Starray EM-i's petrol engine produces 73kW of power and 125Nm of torque, while the electric motor adds 160kW and 262Nm. Combined, this produces up to 193kW of power, which is sent to the front wheels only. Fuel is stored in a 50-litre tank, while the 18.4kWh battery allows for vehicle-to-load (V2L) capacity of 3.3kW. There are three different drive modes: 'Pure' for electric-only driving, 'Hybrid' for a mix of electric and petrol, and 'Power' for maximum combined outputs. Geely says the EM-i system is designed to be 'electrically driven', with the Starrary EM-i intended to drive like an electric vehicle (EV) in most situations. The company also says the car's battery features 'silicon carbide technology' to 'optimise temperature management' and ensure consistent power delivery. For context, two powertrains are available for the Sealion 6, which offer peak outputs of either 160kW and 300Nm or 238kW and 550Nm. These are front- and all-wheel drive respectively. ABOVE: Geely EX5 The GEA platform is said to prioritise battery durability and safety, with each relevant battery tested to be able to withstand immersion in seawater, high-altitude and sub-zero temperatures, repeated undercarriage impacts, the application of 26 tonnes of force, side collisions at speed, and direct flame exposure for over two minutes. Geely Auto Australia CEO Lei Li says the company is "confident" the Starray EM-i will help to bolster its local efforts, following the introduction of the electric EX5. "Geely is dedicated to meeting the needs of the Australian market, from our vehicle lineup through to our aftersales experience; we understand that there is a need for vehicles to provide more included features and more cost efficiency in this time of increasing financial pressure," he said. Unusually, Geely has chosen Starray as the export name for this SUV, and not the Starship 7 nameplate used on the vehicle in China. The Starray name is used on a different mid-size SUV in other export markets. MORE: China's Geely spied testing mid-size PHEV SUV in Australia MORE: Everything Geely Content originally sourced from: Geely Auto Australia has confirmed a second SUV will soon join its electric EX5 in local showrooms, featuring a plug-in hybrid (PHEV) powertrain. The Geely Starray EM-i shares the same Global Intelligent New Energy Architecture (GEA) platform as the EX5, even sharing some items like body panels, but it's the company's first global model to feature its E-Motive Intelligence (EM-i) Super Hybrid powertrain. This is a PHEV powertrain that mates a 1.5-litre naturally aspirated petrol engine with an electric motor and an 18.4kWh lithium iron phosphate (LFP) battery, offering a setup that appears to be very similar to that of the BYD Sealion 6. Indeed, these two Chinese PHEV SUVs will be direct rivals once the Starray EM-i launches in Australia in late 2025. While Geely has yet to confirm pricing, BYD's offering starts at $42,990 before on-roads. Full pricing and specifications will be confirmed closer to the vehicle's launch during the fourth quarter (October to December) of 2025. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. The Starray EM-i's petrol engine produces 73kW of power and 125Nm of torque, while the electric motor adds 160kW and 262Nm. Combined, this produces up to 193kW of power, which is sent to the front wheels only. Fuel is stored in a 50-litre tank, while the 18.4kWh battery allows for vehicle-to-load (V2L) capacity of 3.3kW. There are three different drive modes: 'Pure' for electric-only driving, 'Hybrid' for a mix of electric and petrol, and 'Power' for maximum combined outputs. Geely says the EM-i system is designed to be 'electrically driven', with the Starrary EM-i intended to drive like an electric vehicle (EV) in most situations. The company also says the car's battery features 'silicon carbide technology' to 'optimise temperature management' and ensure consistent power delivery. For context, two powertrains are available for the Sealion 6, which offer peak outputs of either 160kW and 300Nm or 238kW and 550Nm. These are front- and all-wheel drive respectively. ABOVE: Geely EX5 The GEA platform is said to prioritise battery durability and safety, with each relevant battery tested to be able to withstand immersion in seawater, high-altitude and sub-zero temperatures, repeated undercarriage impacts, the application of 26 tonnes of force, side collisions at speed, and direct flame exposure for over two minutes. Geely Auto Australia CEO Lei Li says the company is "confident" the Starray EM-i will help to bolster its local efforts, following the introduction of the electric EX5. "Geely is dedicated to meeting the needs of the Australian market, from our vehicle lineup through to our aftersales experience; we understand that there is a need for vehicles to provide more included features and more cost efficiency in this time of increasing financial pressure," he said. Unusually, Geely has chosen Starray as the export name for this SUV, and not the Starship 7 nameplate used on the vehicle in China. The Starray name is used on a different mid-size SUV in other export markets. MORE: China's Geely spied testing mid-size PHEV SUV in Australia MORE: Everything Geely Content originally sourced from:
