How Gap pulled off a turnaround
Gap was one of the defining American retail brands of the 1980s and 1990s, but it fell out of vogue for much of the 2000s. Now, with new leadership at the helm, the brand has revitalized its brand image. However, this turnaround story has been years in the making as parent company Gap Inc., which also owns Old Navy, Banana Republic and Athleta, had to clean up its balance sheet to get back to growth. Watch the video to learn more about the comeback of Gap and the challenges that still lie ahead.
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