
Cinema is coming home: Sony announces new BRAVIA Theatre home audio products for amplified home cinema experience
(Dubai, United Arab Emirates, 7 April 2025): Sony today unveiled the 2025 line-up of BRAVIA Theatre home audio products, meticulously crafted to bring the best out of the cinematic experience with immersive surround sound engineered to perfectly suit the home cinema setup. The new BRAVIA Theatre line-up addresses the differences between cinema and home viewing environments. Cinemas utilise numerous speakers positioned on the ceiling and walls to create an immersive localised sound field. With BRAVIA Theatre, you can experience a comparable cinematic audio experience in your own home. The new range includes the BRAVIA Theatre Bar 6 (3.1.2ch s oundbar with a wireless subwoofer) and the BRAVIA Theatre System 6 (5.1ch home theatre system), which deliver a standalone immersive cinematic audio experience. In addition, the BRAVIA Theatre Rear 8 (rear speakers) and the BRAVIA Theatre Sub 7 (subwoofer) provide a wide range of sub speaker options when they connect to a compatible soundbar [i] such as BRAVIA Theatre Bar 9 to even more accurately channel the cinematic experience at home. These four new BRAVIA Theatre products deliver the intent of film sound designers, bringing the authenticity of the cinema-like sound to the comfort of the living room. On top of that, Sony is introducing new BRAVIA TVs as well as a new BRAVIA home cinema projector, further solidifying its commitment to expanding the BRAVIA range covering a whole spectrum of home entertainment devices.
Sony ' s wide variety of products such as digital cinema cameras, professional monitors have been widely utilised by film production professionals, allowing the company to deeply understand the cinema industry and the intention of filmmakers and content creators. The new line-up of BRAVIA TVs, soundbars and home cinema projectors connects creators and viewers, allowing the ultimate cinematic experience to shine in the comfort of the home as the filmmaker intended.
BRAVIA Theatre Bar 6
BRAVIA Theatre Bar 6 is a 3.1.2ch soundbar offering immersive surround sound and clear dialogue. Also, it packs a wireless subwoofer to deliver a well-balanced bass sound. Dolby Atmos® / DTS:X® realises powerful, cinematic surround sound. Additionally, Sony ' s Vertical Surround Engine and S-Force PRO Front Surround lend a more realistic, multi-dimensional sound to other formats, too. With Sony's unique upmixer technology, you can experience three-dimensional surround sound not only with surround sound format content, but also with stereo content. For clear dialogue and a precise sound image, a dedicated centre speaker ensures crystal-clear voice reproduction in every scene . If you pair the BRAVIA Theatre Bar 6 with a compatible BRAVIA TV [ii] , Sony ' s Voice Zoom 3 ™ powered by AI machine learning recognises human voices and amplifies or reduces their volume so even faint dialogue sounds loud and clear.
BRAVIA Theatre System 6
BRAVIA Theatre System 6 is an all-in-one 5.1ch 1000W powerful sound system with a subwoofer, delivering a deeper, richer, and well-balanced sound. The 5.1ch speaker setup brings depth, clarity, and weight to audio, while the Dolby Atmos and DTS:X support realises immersive multi-dimensional soundscapes. It is powered by Vertical Surround Engine and S-Force PRO Front Surround that brings films to life as the creators intended, lending a more realistic, multi-dimensional sound to other formats, too. Similarly to BRAVIA Theatre Bar 6, this home cinema system boasts Voice Zoom 3 ™ [iii] , using AI-driven algorithms to ensure even speech sounds are loud and clear. For more exciting immersion, Multi Stereo allows to replicate stereo sound from left/right to centre/rears for a multi-directional sound boost.
BRAVIA Theatre Rear 8 and BRAVIA Theatre Sub 7
BRAVIA Theatre Rear 8 and BRAVIA Theatre Sub 7 are optional speakers that can elevate your current home cinema setup. You can enrich your cinematic sound by wirelessly connecting BRAVIA Theatre Rear 8 to a compatible soundbar [iv] to create an enhanced 360 spatial sound experience that is optimised for a specific home setting using Sony ' s unique 360 Spatial Sound Mapping-technology. BRAVIA Theatre Sub 7 will add that extra low-end to make you feel – not just hear – the frenetic action on the screen. BRAVIA Theatre Sub 7's slim and compact design allows for two-way installation options iv . The optional speakers boast a high-quality design that will complement a variety of living spaces visually.
Seamless integration with BRAVIA TVs
By combining a BRAVIA TV with a BRAVIA Theatre home audio product, you can enjoy a seamless experience to focus on what matters the most – amazing films and shows. For maximum ease of use, you can control BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on-screen menu. You can also control both BRAVIA and BRAVIA Theatre on one screen without switching the remotes. Alternatively, it is possible to control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.
BRAVIA Theatre home audio products and environment
Reducing virgin plastic usage:
Sony has set forth an environmental plan called Road to Zero, which aims to achieve zero environmental impact through its business activities and product life cycles by 2050. To contribute this vision, BRAVIA Theatre home audio products are reducing the amount of plastic packaging [v] . The fabric [vi] used in the BRAVIA Theatre home audio products is recycled from PET [vii] bottles. The material was carefully selected for optimum sound quality, design, texture, and colour.
BRAVIA Theatre home audio products and accessibility
To help visually impaired set up BRAVIA Theatre home audio products, a raised square frame on the package indicates a QR code [viii] for the BRAVIA Connect app [ix] , which offers screen reader support. Tactile dots on the BRAVIA Theatre Bar 6 and BRAVIA Theatre System 6 units indicate the eARC HDMI terminal for connecting to a TV.
Newly announced BRAVIA Theatre home audio products – key specs
< Soundbar/ Home Theatre system>
BRAVIA Theatre Bar 6
BRAVIA Theatre System 6
Type
Soundbar, Subwoofer
Home theatre system
Speaker structure
3.1.2ch
Speakers: A bar speaker ( LR/Centre/Up-firing) and a subwoofer,
5.1ch
Speakers: A bar speaker (LR/Centre/Tweeters), rear speakers (with tweeters) and a subwoofer,
Power output (total)
350W
1000W
Key features
Dolby Atmos®, DTS:X®, Up-firing Speaker, Vertical Surround Engine/ S-Force PRO Front Surround, Sony ' s unique Upmixer, Voice Zoom 3 ™ iii
Dolby Atmos®, DTS:X®, Vertical Surround Engine) / S-Force PRO Front Surround, Sony's unique Upmixer, Multi Stereo, Voice Zoom 3 ™ iii
Application
BRAVIA Connect
BRAVIA Connect
BRAVIA Theatre Rear 8
BRAVIA Theatre Sub 7
Type
Rear speakers
Subwoofer
Speaker structure
2ch (L+R)
1ch
Power output (total)
100W
100W
Key features
360 Spatial Sound Mapping [x] , both a Woofer and a Tweeter, wireless connectivity
Separated notch edge, 2-way placement, wireless connectivity
Notes to editors
###
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision to ' continue to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges, ' Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: http://www.sony.net/
* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust.
About Sony Middle East and Africa
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony's presence in key markets in the region.
For media enquiries, please contact:
Srishti Soni Ria TharakanAtteline DMCC Sony Middle East and Africa FZEEmail: sony@atteline.com Email: Ria.Tharakan@sony.com
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Mid East Info
a day ago
- Mid East Info
Sony and National Hockey League Announce Multiyear Global Technology Partnership - Middle East Business News and Information
Partnership Includes Expanded Usage of Sony's Beyond Sports Data Analysis and Visualization Technology, Hawk-Eye Technology, Camera Innovations, and more (Dubai, UAE – 4 June 2025) – Sony and the National Hockey League (NHL) today announced a new multiyear global technology partnership naming Sony an Official NHL Technology Partner. The NHL and Sony will work together to evolve the NHL experience for fans, as well as NHL coaches, officials, players and broadcasters, by increasing Sony's Beyond Sports' production of NHL animated data visualizations, broadening usage of Sony's Hawk-Eye measuring and tracking technologies and investing in various Sony products and technologies that will bring NHL fans closer to the game than ever before. 'Partnering with Sony, a best-in-class industry leader, will help further the goals of our technology efforts to engage passionate NHL fans around the globe,' said David Lehanski, NHL Executive Vice President, Business Development & Innovation. 'Advancing the development and implementation of technology on and off the ice is a key priority for the League, and this partnership will highlight the impact of Sony's groundbreaking work in several of our key initiatives, such as NHL EDGE Puck & Player Tracking and animated programming, to bring fans closer to our great game and showcase the NHL as a worldwide technology leader.' 'Our partnership with the NHL is more than a collaboration — it's a shared commitment to innovation, creativity, and cutting-edge technology,' commented Sander J. Schouten, Managing Director, Beyond Sports, a Sony Group company. 'We've pushed the boundaries of what's possible in sport tech, delivering exciting, data-driven innovations that are not only redefining how sport is consumed but together, with the wider Sony Sports Businesses, are establishing new benchmarks for the entire industry.' 'From imaging and broadcast to some of the world's most advanced data visualization and tracking innovations, Sony remains committed to helping create the future of sports through technology,' says Theresa Alesso, President, Imaging Products and Solutions Americas, Sony Electronics. 'This partnership builds upon a successful history of collaborations between the NHL and Sony, and we are excited to reinforce our commitment to the game, fans, and players.' The NHL has used Sony's Hawk-Eye technology since 2015 with Synchronized Multi-Angle Replay Technology (SMART) services installed in all 32 NHL arenas to help provide the speed and accuracy the NHL requires for its replay reviews and coaches' challenges; with later enhancements supporting team medical, and player health and safety reviews. Data collected via optical tracking cameras is also integral to the creation of live NHL animated data visualizations, post-production content and replay technology, and will be featured in future experiences in development involving mobile apps and XR. Sony's Hawk-Eye will continue to expand technology innovation and support the creation and delivery of more immersive NHL content. The NHL and Sony's Beyond Sports first collaborated in 2018 on multiple projects to explore opportunities built on NHL EDGE (Puck & Player Tracking) positional data. Sony's Beyond Sports' animated data visualization expertise has played a key role for the NHL in transforming its data into a powerful fan engagement driver, delivering new IP-driven content — from the NHL Big City Greens Classic , a Sports Emmy-nominated animated broadcast presentation and Tommy Hawk's Birthday Party , the first-ever regional animated real-time sports animated broadcast presentation, to more serialized animated programming, such as NHL HOCKEYVERSE Matchup of the Week . Sony's Beyond Sports' work also led to immersive digital activations, such as NHL Blast on Roblox, which drew over one million unique users in its first month in April 2023. These initiatives have expanded the League's reach among younger audiences and set new standards for sports data integration. Sony cameras and production equipment have been a prominent fixture in the NHL through broadcast and sports photography and are regularly trusted by NHL Clubs and broadcast partners to capture the most defining moments of the game. NHL Clubs rely on Sony technology to process and deliver the best camera angles in real-time to millions of NHL fans. NHL and the NHL Shield are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © 2025 NHL. All Rights Reserved. Media Contacts Brad Klein NHL Communications bklein@ About the NHL The National Hockey League (NHL), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League's international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at The League broadcasts games in more than 260 countries and territories through its rightsholders including ESPN, WBD Sports and NHL Network in the U.S.; Prime Video, Sportsnet and TVA Sports in Canada; and via SiriusXM NHL Network Radio™, Sports USA and TuneIn; and reaches fans worldwide with games available to stream in every country. Fans are engaged across the League's digital assets on mobile devices via the free NHL App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League's inception, powered by SAP. NHL Productions develops compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL's social and digital platforms. The NHL is committed to building healthy and vibrant communities using hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL's social impact platform, NHL Unites, reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. Through the NHL's investments in communities across North America, the League is expanding access and opportunity for people of all backgrounds and abilities to play hockey. Last season, a record number of girls and boys stepped onto the ice and tried hockey for the first time. The NHL's premiere ball hockey program, NHL STREET, continues its expansion into NHL and non-NHL markets, offering fun and affordable hockey for youth. And in arenas Leaguewide, more than 350 cultural celebrations nights are held, celebrating fans of all backgrounds. The League's efforts continue to foster more inclusive environments and grow the game through a greater diversity of participants. About Sony Middle East and Africa Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. About Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to 'create the future of entertainment through the power of technology together with creators,' we aim to continue to deliver Kando* to people around the world. For more information, visit: *Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time. For media enquiries, please contact:


See - Sada Elbalad
6 days ago
- See - Sada Elbalad
Ryan Reynolds' "Animal Friends" Delayed to 2026
Yara Sameh Ryan Reynolds fans will have to wait a little longer to meet Warner Bros Pictures and Legendary Entertainment's 'Animal Friends,' as the upcoming movie is getting pushed back to next year. The project, which the Burbank, CA lot inherited from Sony, was moved from its scheduled October 10 theatrical release to May 1, 2026. It was previously dated for August 15 under Sony. When it moved to Warner Bros., the release date shifted to October 10. Despite the move, there's obvious box office potential at play: for starters, Reynolds most recently starred in Marvel's 'Deadpool & Wolverine,' which grossed $1.3 billion at the international box office, while Momoa's 'A Minecraft Movie' has grossed $948 million worldwide to date. Directed by Peter Atencio and written by Kevin Burrows & Matt Mider, 'Animal Friends' stars Reynolds, Jason Momoa, Aubrey Plaza, Addison Rae, Dan Levy, Lil Rel Howery, and Ellie Bamber in a 'live-action hybrid road trip adventure.' The film will be distributed by Warner Bros. and Legendary, and was produced by Legendary, Reynolds' Maximum Effort, and Prime Focus Pictures. read more New Tourism Route To Launch in Old Cairo Ahmed El Sakka-Led Play 'Sayidati Al Jamila' to Be Staged in KSA on Dec. 6 Mandy Moore Joins Season 2 of "Dr. Death" Anthology Series Don't Miss These Movies at 44th Cairo Int'l Film Festival Today Amr Diab to Headline KSA's MDLBEAST Soundstorm 2022 Festival Arts & Culture Mai Omar Stuns in Latest Instagram Photos Arts & Culture "The Flash" to End with Season 9 Arts & Culture Ministry of Culture Organizes four day Children's Film Festival Arts & Culture Canadian PM wishes Muslims Eid-al-Adha News China Launches Largest Ever Aircraft Carrier News Australia Fines Telegram $600,000 Over Terrorism, Child Abuse Content Sports Former Al Zamalek Player Ibrahim Shika Passes away after Long Battle with Cancer Sports Neymar Announced for Brazil's Preliminary List for 2026 FIFA World Cup Qualifiers News Prime Minister Moustafa Madbouly Inaugurates Two Indian Companies Arts & Culture New Archaeological Discovery from 26th Dynasty Uncovered in Karnak Temple Business Fear & Greed Index Plummets to Lowest Level Ever Recorded amid Global Trade War Arts & Culture Zahi Hawass: Claims of Columns Beneath the Pyramid of Khafre Are Lies News Flights suspended at Port Sudan Airport after Drone Attacks News Shell Unveils Cost-Cutting, LNG Growth Plan


Mid East Info
03-06-2025
- Mid East Info
2026 COMPETITION LAUNCH - Middle East Business News and Information
(Dubai, UAE, 2 JUNE 2025) – The 19 th edition of the Sony World Photography Awards is open for submissions and free for all to enter on . The Sony World Photography Awards is a definitive platform for the celebration and discovery of contemporary photography. Since its first edition in 2007, the Awards has recognised the seminal images and stories that shape our visual language and is one of the most prestigious photographic awards programmes in the world, providing global exposure and new opportunities for photographers. Organised by Creo, the Awards form the core part of Creo's photography programming strand, the World Photography Organisation. Sony supports the Awards to help the continued development of photographic culture by giving a global platform to today's talent. Photographers worldwide are invited to submit to the Awards' four competitions: Professional , celebrating outstanding series of work between five to 10 images across 10 categories; Open , rewarding the best single images of the year across 10 categories; Youth , championing images by emerging talent aged 19 and under; and Student , highlighting the projects of photography students across the globe. Additional initiatives include the National & Regional Awards , the Latin America Professional Award , the Japan National Award , and the Alpha Female Award , as well as the Sustainability Prize . Entry to the Awards is free and photographers are judged anonymously by a panel of industry leading judges. INSIGHTS Introduced for the 2025 Professional competition and returning for a second year, Insights is an additional prize element that sees the 10 category winners joining a day of tailored sessions in London with leading industry figures. From a range of commercial and institutional backgrounds, these experts offer the photographers specialised guidance on ways to continue to widen their platform and to find new opportunities to showcase their work; from insights into private collectors of photography, to sessions on photobook publishing, and behind the scenes access to the acquisition process of public collections. STUDENT COMPETITION BRIEF: TOGETHER For this year's Student competition, photographers are asked to respond to the brief Together. Togetherness can take many meanings, shapes and forms. It is a subject rich for exploration. Throughout history photographers have looked at life in communities in both the human and the natural world, considering the ways that individuals exist as members of a group. For this year's brief, students are invited to explore the theme of togetherness from any angle they choose, looking at the concept in its broadest sense. From intimate stories of camaraderie to big and small communities working towards shared goals, to places and spaces that bring us together, and patterns of connection in the natural world – the brief invites students of photography to consider the innate need for sociality in all living beings. Images can be taken on any device, shot in any style, and approached from any angle. While creative responses are encouraged, photographers must stick to the brief. 2026 PRIZES AND DEADLINES The Sony World Photography Awards is open to submissions from 1 June 2025. Full competition and category descriptions can be found at . Deadlines for submission across the Awards' four competitions are: Professional: 13 January 2026, 13:00 GMT Open: 6 January 2026, 13:00 GMT Student: 28 November 2025, 13:00 GMT Youth: 6 January 2026, 13:00 GMT All category winners of the Professional, Open, Youth and Student competitions will receive digital imaging equipment from Sony. In addition, cash prizes of $25,000 (USD) will be presented to the Photographer of the Year, $5,000 (USD) to the Open Photographer of the Year and $5,000 (USD) to the winner of the Sustainability Prize. The winner of the Photographer of the Year title will also be rewarded with a solo presentation of their work as part of the Sony World Photography Awards exhibition in London the following year. All winning and shortlisted photographers' works will be exhibited at the annual Sony World Photography Awards exhibition in London and will then be toured internationally. The winning images will also be published in the annual Awards' book. ### NOTES TO EDITORS For press inquiries, please contact: Polly Brock / Hugo Ximenes media@ SONY WORLD PHOTOGRAPHY AWARDS Produced by Creo under its photography strand World Photography Organisation, the internationally acclaimed Sony World Photography Awards is one of the most important fixtures in the global photographic calendar. Now in its 19th year, the free-to-enter Awards are a global voice for photography and provide a vital insight into contemporary photography today. For both established and emerging artists, the Awards offer world-class opportunities for exposure of their work. The Awards additionally recognise the world's most influential artists working in the medium through the Outstanding Contribution to Photography award; previous recipients include William Eggleston (2013), Mary Ellen Mark (2014), Martin Parr (2017), Graciela Iturbide (2021), Edward Burtynsky (2022), Sebastião Salgado (2024) and Susan Meiselas (2025). The Awards showcase the works of winning and shortlisted photographers at a prestigious annual exhibition at Somerset House, London. WORLD PHOTOGRAPHY ORGANISATION World Photography Organisation is a leading global platform dedicated to the development and advancement of photographic culture. Its programming and competition initiatives provide valuable opportunities for artists working in photography and help broaden the conversation around their work. The Sony World Photography Awards is World Photography Organisation's principal programme. Established in 2007, it is one of the world's biggest and most prestigious photography competitions; celebrating the work of leading and emerging practitioners and attracting tens of thousands of visitors annually to its exhibitions worldwide. World Photography Organisation is the photography strand of Creo, which initiates events and programming across three sectors: photography, film and contemporary art. FOLLOW WORLD PHOTOGRAPHY ORGANISATION ON SOCIAL MEDIA Instagram: @worldphotoorg LinkedIn: World Photography Organisation Facebook: World Photography Organisation CREO Creo initiates and organises events and programming across three key strands: photography, film and contemporary art. Established in 2007 as World Photography Organisation, Creo has since grown in scope, furthering its mission of developing meaningful opportunities for creatives and expanding the reach of its cultural activities. Today, its flagship projects include the Sony World Photography Awards, Sony Future Filmmaker Awards, PHOTOFAIRS and Photo London. Working in partnership with Angus Montgomery Arts, Creo helps deliver the group's ventures, comprising some of the world's leading art fairs. Taking its name from the Latin for 'I create', it is in this spirit that Creo sets out to empower and give agency to creative voices. About Sony Middle East and Africa Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. About Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to 'create the future of entertainment through the power of technology together with creators,' we aim to continue to deliver Kando* to people around the world. For more information, visit: *Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time. For media enquiries, please contact: