Latest news with #BRAVIA
India Today
02-07-2025
- India Today
Sony launches Bravia Projector 7 and Projector 9, also brings Theatre System 6 and Bar 6 soundbars
Sony is expanding its BRAVIA lineup with the launch of four new home entertainment products: the BRAVIA Projector 7 and BRAVIA Projector 9, along with the BRAVIA Theatre System 6 and BRAVIA Theatre Bar 6. The new launch is part of the company's plans to expand new projector and sound system options for users who are looking for large-screen viewing and surround sound setups for cinematic experience at Projector 7 and 9 specification In its projector lineup, Sony has launched BRAVIA Projector 7 and Projector 9. Both the projectors are powered by Sony's XR Processor to offer users 4K cinematic viewing experience. These projectors support four image enhancement features — XR Dynamic Tone Mapping (for adjusting brightness frame by frame), XR Deep Black (for darker scenes), XR TRILUMINOS PRO (for wider color reproduction), and XR Clear Image (for upscaling and detail restoration).The BRAVIA Projector 9 produces 3,400 lumens, while the Projector 7 offers 2,200 lumens, both using a laser light source. Both models support 4K at 120fps, with 12ms input lag, and HDMI 2.1 support. These features are also aimed at users who are looking to build gaming setups. Meanwhile, the Projector 9 also includes a Live Colour Enhancer to improve image vibrancy in bright rooms. These additional projectors also include corner keystone correction, lens shift, and aspect ratio scaling in the Projector 7, allowing users to switch between 2.35:1 and 16:9 content without physical System 6 and Bar 6 specification advertisementAlong with projectors, Sony has introduced two new sound systems. The BRAVIA Theatre System 6 provides a 5.1-channel setup with 1000W output and wireless rear speakers, while the BRAVIA Theatre Bar 6 is a 3.1.2-channel soundbar that includes upfiring speakers for simulated overhead sound and a wireless the soundbars support Dolby Atmos and DTS:X, and include Vertical Surround Engine and S-Force PRO Front Surround technologies to create a surround sound effect without ceiling-mounted or rear speakers. They also come with Voice Zoom 3, which uses AI to adjust the volume of dialogue in real System 6 soundbar also includes a Multi Stereo Mode that, according to the company, can replicate stereo audio across more channels, while both models offer Night Mode and Voice Mode for low-volume or dialogue-focused listening. They can be controlled through the BRAVIA Connect app, or integrated directly with compatible BRAVIA TVs using a single pricing and availabilityThe new BRAVIA Projector 7 and Projector 9 will be available through Sony's authorised distributors starting July 15, 2025. – The BRAVIA Projector 7 (VPL-XW5100ES) is priced at Rs 6,50,000. – The BRAVIA Projector 9 (VPL-XW8100ES) is priced for Rs 17,00, the projectors come with a 3-year warranty on the unit, and 3 years or 5,000 hours on the laser light the sound systems will be available to purchase at retail and online stores. – The BRAVIA Theatre Bar 6 is priced at Rs 39,990 and is available to purchase from July 1, 2025. – The BRAVIA Theatre System 6 is priced at Rs 49,990 and will be available to purchase from July 3, 2025. - Ends
Campaign ME
25-06-2025
- Business
- Campaign ME
Sony picks Ruder Finn Atteline for PR across the Middle East
Sony Middle East and Africa has appointed Ruder Finn Atteline, to manage its regional PR communications mandate across the Middle East. The global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group will lead strategic PR communications for Sony's consumer electronics division, covering Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman and Egypt. This includes handling Sony's BRAVIA televisions, home audio systems, advanced digital imaging products, audio solutions such as the newly expanded ULT Power Sound series, and the INZONE range. The partnership follows Ruder Finn Atteline's recent brand refresh and strategic senior appointments. 'Sony is a brand that resonates globally, but also connects deeply with audiences here in the region. This partnership reflects the kind of work we want to do more of – bold, meaningful, and built on shared ambition, while also fulfilling Sony's purpose to fill the world with emotion through the power of creativity and technology,' said Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA. 'As we continue to expand our presence in the Middle East & North Africa, our focus remains on creating real impact for all our clients. Collaborating with iconic brands like Sony propels us closer to our goal of shaping the future of communications through culture and creativity,' Simpson added. Sony claims it's aim is to continue to shape cultural and immersive experiences across the region through its innovation in home entertainment, personal entertainment, digital imaging gaming, and storytelling. 'At Sony, our ambition is fueled by a relentless drive to inspire and fulfil the curiosity of our audiences across the MENA region,' said Jobin Joejoe, Managing Director, Sony Middle East and Africa. 'We believe in creating meaningful experiences that go beyond technology. Experiences that connect with people on a deeper, more personal level,' he added. The appointment of Ruder Finn Atteline aims to be an extension of this vision, Joejoe said. 'As an agency with strong regional insight and a grasp of evolving market dynamics, Ruder Finn Atteline brings both local relevance and strategic expertise to the table. Just like our People Philosophy, 'Special You, Diverse Sony' this further embodies our inclusive approach to craft integrated, high-impact communications strategies to showcase the depth, diversity, and values in the region,' he said. With a multitude of launches in the pipeline, Sony said it remains committed to delivering inspiring content and cutting-edge technology across the region. Ruder Finn Atteline claims that it will continue to support Sony's story through integrated communication strategies rooted in the Middle East market, evolving entertainment trends, and shifting digital consumption patterns to keep connected with its customers.
Tahya Masr
24-06-2025
- Business
- Tahya Masr
Sony Appoints Ruder Finn Atteline to Lead Regional PR Communications Across the Middle East
Sony Middle East and Africa has appointed Ruder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group, to manage its regional PR communications mandate across the Middle East. The agency will lead strategic PR Communications for Sony's consumer electronics division, covering Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman and Egypt. Ruder Finn Atteline's appointment includes handling Sony's BRAVIA televisions, home audio systems, advanced digital imaging products, audio solutions such as the newly expanded ULT Power Sound series, and the INZONE range. The partnership follows Ruder Finn Atteline's recent brand refresh and strategic senior appointments, strengthening the agency's expertise in consumer and corporate communications. Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, commented: 'Sony is a brand that resonates globally, but also connects deeply with audiences here in the region. This partnership reflects the kind of work we want to do more of – bold, meaningful, and built on shared ambition, while also fulfilling Sony's purpose to fill the world with emotion through the power of creativity and technology . As we continue to expand our presence in the Middle East & North Africa, our focus remains on creating real impact for all our clients. Collaborating with iconic brands like Sony propels us closer to our goal of shaping the future of communications through culture and creativity.' Jobin Joejoe, Managing Director, Sony Middle East and Africa, added: 'At Sony, our ambition is fueled by a relentless drive to inspire and fulfil the curiosity of our audiences across the MENA region. We believe in creating meaningful experiences that go beyond technology. Experiences that connect with people on a deeper, more personal level. Our partnership with Ruder Finn Atteline is a natural extension of this vision. As an agency with strong regional insight and a grasp of evolving market dynamics, Ruder Finn Atteline brings both local relevance and strategic expertise to the table. Just like our People Philosophy, 'Special You, Diverse Sony' this further embodies our inclusive approach to craft integrated, high-impact communications strategies to showcase the depth, diversity, and values in the region.' As a creative entertainment company, Sony continues to shape cultural and immersive experiences across the region through its innovation in home entertainment, personal entertainment, digital imaging gaming, and storytelling. In recent months, the brand has spotlighted several key launches, including new home and personal entertainment offerings at the W Hotel in Abu Dhabi in April, and the launches of the REON Pocket Pro and flagship noise cancelling headphones WH-1000XM6 in May. With a multitude of launches in the pipeline, Sony remains committed to delivering inspiring content and cutting-edge technology across the region. Ruder Finn Atteline will continue to support Sony's story through integrated communication strategies rooted in the Middle East market, evolving entertainment trends, and shifting digital consumption patterns to keep connected with its customers.
Mint
30-04-2025
- Business
- Mint
Amazon Great Summer Sale starts at midnight: Unbeatable deals, over 60% discount on TVs of all sizes and brands
The Amazon Great Summer Sale presents a compelling opportunity to enhance your home theatre with cutting-edge display technology. We're observing significant price adjustments across a spectrum of premium television offerings. Consider the nuanced colour accuracy and contrast ratios inherent in Samsung's line-ups, or the sophisticated image processing and acoustic engineering evident in Sony's BRAVIA series. TCL's advancements also warrant attention, as do Xiaomi's competitively priced, feature-rich smart TVs. This event facilitates access to these advancements, further incentivised by no-cost EMI options and an immediate 10% reduction on HDFC Bank credit card and EMI transactions. This isn't merely a transactional event; it's an opportune moment to invest in a superior viewing experience, leveraging financial mechanisms that optimise value. Prepare for an elevated level of immersion this summer. During the Amazon Great Summer Sale, expect significant discounts on a range of Sony TVs. Look for deals on their BRAVIA series, including 4K Ultra HD and Smart LED Google TVs. Some models feature impressive discounts and may come with no-cost EMI options and a 10% instant discount on HDFC Bank credit card and EMI transactions. Keep an eye out for models with features like 4K Processor X1, Motionflow XR, Google TV integration, and immersive sound technologies to enhance your viewing experience. Imagine bringing home the vibrant hues and sharp detail that Samsung TVs are known for, now at unexpectedly delightful prices during the Amazon Great Summer Sale. This is your chance to experience their cutting-edge display technology, from immersive QLED brilliance to sleek Crystal UHD clarity. It's an invitation to elevate your viewing experience with a brand synonymous with innovation, making your summer entertainment truly shine. Unlock a new dimension of home entertainment with TCL TVs during the Amazon Great Summer Sale, where select models boast a remarkable 50% discount. This is an exceptional opportunity to immerse yourself in their innovative display technologies, including vibrant 4K HDR and expansive smart features. Imagine the cinematic experience, now within closer reach thanks to these significant savings on TCL's diverse range of televisions. It's a chance to redefine your viewing without a hefty price tag. Explore incredible savings on Xiaomi TVs during the Amazon Great Summer Sale, with discounts soaring up to 60% on select models! This is the perfect opportunity to snag a feature-packed smart TV without breaking the bank. Look out for potential offers like no-cost EMI options and a 10% instant discount with HDFC Bank credit card and EMI transactions, making these already budget-friendly Xiaomi TVs even more irresistible. Step into a world of stunning visuals with LG TVs during the Amazon Great Summer Sale, where select models are available at an impressive 50% discount. This is your moment to experience their renowned OLED technology, vibrant NanoCell displays, and innovative smart features at a significantly reduced price. Imagine the breathtaking picture quality and sleek designs enhancing your living space. Keep an eye out for potential bundled offers or financing options to make bringing home an LG TV even more rewarding this summer. Disclaimer: Mint has an affiliate marketing partnership, which means we may get some commission on purchases you make through the retailer sites links provided. These partnerships do not influence our editorial content, which is free from any bias or marketing pitch. We strive to provide accurate and unbiased information to help you make informed decisions. We recommend verifying details with the retailer before making a purchase. First Published: 30 Apr 2025, 02:10 PM IST
Mid East Info
28-04-2025
- Entertainment
- Mid East Info
Sony Middle East and Africa Unveils It's 2025 Line-Up of BRAVIA TVs and New Additions to the ULT Power Sound series
The lineup was showcased at an exclusive event held at W Yas Island, Abu Dhabi, reflecting Sony's commitment to fulfilling its creative entertainment vision and delivering immersive audiovisual experiences Dubai, UAE: Sony Middle East and Africa showcased its latest line-up across home and audio entertainment product categories for 2025 during a three-day exclusive conference held at W Hotel, Yas Island, Abu Dhabi. The immersive event brought together distinguished media representatives, content creators, retailers and business partners from across the GCC, Central Asia, Africa and beyond. Underscoring Sony's commitment to regional and global engagement, the event took place in the esteemed presence of newly appointed Global Sales and Marketing officer, Sony Corporation, Tadato Kimura. The event gave guests in attendance a first look into Sony's newest offerings, reinforcing its leadership positioning in premium home entertainment and it's drive to meet the evolving needs of digital savvy consumers. Key highlights of the affair included the unveiling of the BRAVIA television lineup including the BRAVIA 8 II, BRAVIA 5 and the BRAVIA 2 II as well as an array of home audio products such as the BRAVIA Theatre Bar 6, BRAVIA Theatre System 6, BRAVIA Theatre Rear 8, BRAVIA Theatre Sub 7. Introduced under its tagline 'Bigger is Better' and engineered to deliver cinematic realism, bringing film creators' intent home through stunning contrast, colours and captivating sound, the new lineup offers large and small screen size models to perfectly complement any viewing environment delivering the cinema-like sound from the comfort of the living room. In addition, Sony also introduced its latest advancements in the audio segment with the expansion of the ULT Power Sound series. Founded as the concept of providing Massive Bass and Ultimate Vibe, the newly expanded portfolio is designed to offer a superior music experience with powerful bass and dynamic sound. Introducing the ULT TOWER 9 and ULT TOWER 9AC, the speakers are equipped to deliver powerful sound at the touch of the ULT button and complemented by the 25 hour battery life with the ULT Tower 9. Ensuring the party never has to stop, the 360° Party Lights delivers a synchronized light display syncing seamlessly with both music and up to 100 compatible speakers. For those looking for an elevated audio experience within a compact body, the series also includes the ultra-portable ULT FIELD 5 and ULT FIELD 3 to carry the music wherever you go. Taking center stage lies the ULTMIC1 – a pair of wireless microphones offering crystal-clear vocals, built to integrate seamlessly with the ULT line-up. Commenting on the lineup, Tadato Kimura, Global Sales and Marketing Officer, Sony Corporation said: 'Today's consumers aren't seeking just technology upgrades – they're looking for experiences that are intuitive, curated and immersive and our latest line-up reflects this purpose'. Jobin Joejoe, Managing Director, Sony Middle East and Africa, said: 'At Sony, we remain committed to delivering innovative and unique products that cater to the evolving needs of our customers. Our aim is to ensure that consumers in the region gain access to the latest technologies at the same time as the global launch and by offering a diverse and unique product portfolio, we strive not only to meet immediate customer expectations but also to enhance our customer lifetime value'. About Sony Corporation: Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and responsible for the Electronics Products & Solutions (ET&S) business in the Sony Group. With the vision of 'continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,' Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. *Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust. About Sony Middle East and Africa: Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
