Chloé taps Claudia Schiffer to front Chemena Kamali's first summer collection

Fashion Network

08-05-2025

A radiant is the face of Chloé 's latest campaign. The 54-year-old German top model has been tapped to front the campaign for the first summer collection designed by German stylist Chemena Kamali, who was appointed creative director of the Richemont -owned Parisian label in October 2023. The 'Chloé à la plage' collection is inspired by the films of Eric Rohmer, blending romanticism with insouciant simplicity.
Schiffer's long blonde hair and spontaneous sensuality have been lensed by British photographer David Sims in a warm, sun-drenched atmosphere. Schiffer is pictured lying on a sofa wearing a swimsuit or a frilled embroidered cotton top and white lace knickers, and slouched on a hammock in white high-waisted jeans and a guipure-collar tank top. The collection also includes flowing dresses, lightweight blouses, floral skirts, crocheted ensembles, shorts, handbags, costume jewellery and sandals.
'Claudia Schiffer has always embodied the kind of cross-generational femininity characteristic of Chloé. When I first met her, I was struck by her natural beauty and authenticity. Her confidence, independence and empathy are a genuine source of inspiration,' said Kamali in a press release. 'For me, summer is a feeling, a memory of escapades, freedom and light-heartedness, and Claudia clearly brings this emotional link with summer to life, a feeling full of sparkle and intimacy,' she added.
The collection is available from May 7 at Chloé stores, on the label's e-shop, and in the 'Chloé à la plage' temporary stores open in Saint-Tropez, Capri and Monte Carlo throughout the summer. Prices range from €350 for the bikini bottom to over €3,500 for the long dress in embroidered lace.