Mondelez Canada discontinuing 101-year-old Jersey Milk bars amid low demand
TORONTO — Mondelez Canada Inc. says it's no longer producing Jersey Milk chocolate bars.
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Spokesperson Pierina De Carolis says the confectionary company's decision to cut the product came after a portfolio review showed consumers have shifted to buying other pure milk chocolate bars like Cadbury Dairy Milk.
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De Carolis says in an email that Jersey Milk was only produced in Canada. She adds the end of its production will not result in any job cuts.
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Mondelez has finally announced it is discontinuing the Jersey Milk chocolate bar. It appears Jersey Milk chocolate is gone after all — despite weeks of corporate denials. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account Mondelez has now confirmed the product is being discontinued. While the company claims no jobs will be lost — a credible assertion given that Jersey Milk was produced alongside other brands like Caramilk and Mr. Big at the Gladstone plant in Toronto — the move reflects a broader strategic shift. This is less about nostalgia and more about economics: Jersey Milk had become a low-volume product that consumed relatively high production resources. In short, it no longer made financial sense. What's troubling, though, is the lack of transparency. It took weeks of speculation and online chatter for the company to finally acknowledge the product's discontinuation. Companies rarely announce product retirements voluntarily, especially when it involves a legacy brand like Jersey Milk — an iconic Canadian chocolate bar first introduced by William Neilson Ltd. in 1924, beloved by generations for its simple, creamy profile and its essential role in summertime s'mores. Your noon-hour look at what's happening in Toronto and beyond. By signing up you consent to receive the above newsletter from Postmedia Network Inc. Please try again This advertisement has not loaded yet, but your article continues below. Read More From an economic perspective, the decision is understandable. Input costs, particularly cocoa, have surged dramatically. Cocoa prices have hovered between $7,500 and $9,000 US per metric ton — three to four times the historical average. Since December 2023, the market has remained above $4,000 US per metric ton, putting immense pressure on manufacturers like Mondelez, who have had to renegotiate contracts amid volatile commodity markets. Some may dismiss this as the loss of 'just a chocolate bar.' But confectionery, like other discretionary food items, acts as a bellwether for consumer confidence and purchasing power. You don't need chocolate to survive, but its availability and variety reflect economic health. When manufacturers start pulling brands from shelves — especially those made domestically, as opposed to imported products like the recently discontinued Cherry Blossom — it raises larger questions about our domestic economy. This advertisement has not loaded yet, but your article continues below. Canada's economy is facing a paradox: Our population is growing, yet our productivity and real income levels are not. As a result, food processors and retailers are under pressure to streamline offerings and focus only on what sells best. The disappearance of familiar products from grocery aisles is symptomatic of a broader issue — slowing investment, economic stagnation and increased homogeneity on retail shelves. RECOMMENDED VIDEO And fewer choices don't just reflect a lack of innovation — they have real consequences. Less variety means less competition, which often leads to higher prices. When iconic products quietly vanish, market power becomes more concentrated in fewer hands, giving large players greater pricing latitude. In the long run, consumers pay more not just financially, but in lost culinary diversity. In a more prosperous context, another brand might emerge to fill Jersey Milk's place. But in today's Canada — where consumers are stretching every dollar just to get by — product innovation becomes riskier and companies are less inclined to take chances. Jersey Milk's quiet exit is more than a nostalgic loss. It is a subtle economic signal. When variety disappears, it's often because choice has become a luxury. Chocolate isn't essential for survival — but in times like these, small comforts matter more than ever. Toronto Blue Jays Toronto & GTA Canada Sunshine Girls World
