Triumph's new ad celebrates women who refuses to compromise
HighlightsTriumph, an international lingerie brand, has launched the '#IFeelNothing' campaign, featuring humorous short films that highlight the comfort and support of their Spring/Summer collection. One film poignantly captures an Indian wedding, showcasing how a perfectly fitted Triumph bra allows the bride to feel cherished and confident on her special day. The marketing head of Triumph Group for India and Sri Lanka, Bhavin Devpuria, emphasizes that the campaign is about providing women the freedom to be themselves without discomfort, moving Triumph from a reliable staple to a contemporary, fashionable brand.
Triumph, an international lingerie brand, has launched "
#IFeelNothing
" campaign with the
Spring/Summer collection
.
The campaign features humorous short films showcasing relatable scenarios where
Triumph lingerie
allows women to be themselves without discomfort.
One film tenderly captures the essence of an Indian wedding, depicting a bride navigating her wedding day preparations with the quiet confidence provided by a comfortable and supportive Triumph bra.
The film illustrates how perfectly fitted Triumph lingerie allows her to feel cherished, celebrated, and utterly free to embrace the magic of her special day.
The collection features seamless designs and breathable fabrics engineered for a barely-there feel.
Bhavin Devpuria, marketing head of Triumph Group (India and Sri Lanka) shared, 'With '#IFeelNothing' campaign, we're not just selling lingerie; we're offering a feeling – the freedom to move, to live, to truly be yourself without a second thought. We're going a notch higher with brand Triumph from a reliable staple to a contemporary, fashionable brand that inspires confidence."
Ankur Damani, commercial director of Triumph Group (India and Sri Lanka), explains, "This campaign is for the woman who refuses to compromise – the woman who demands both unparalleled quality and cutting-edge style. Whether you're a loyal customer or someone who's never considered Triumph before, we invite you to experience lingerie so comfortable, so supportive and so stylish, you'll simply forget it's there.'
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